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Mapaconceptual
 

Mapaconceptual

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    Mapaconceptual Mapaconceptual Presentation Transcript

    • * La empresa enfrenta menos competidores * Se generan nuevas oportunidades de crecimiento * Permite la identificación de las necesidades de los clientes * ESTUDIO * ANÁLISIS * PREPARACIÓN DE PERFILES * Segmentación Geográfica * Segmentación Demográfica * Segmentación Psicográfica * Segmentación por comportamiento * Se resumen en 4 puntos * Existen 3 alternativas * Se deben evitar 4 errores * tipos de posicionamiento