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Photobucket Powerpoint
Photobucket Powerpoint
Photobucket Powerpoint
Photobucket Powerpoint
Photobucket Powerpoint
Photobucket Powerpoint
Photobucket Powerpoint
Photobucket Powerpoint
Photobucket Powerpoint
Photobucket Powerpoint
Photobucket Powerpoint
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Photobucket Powerpoint

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Transcript

  • 1. Photobucket
  • 2. What?
    Number one photo site in the U.S.
    Share photos, videos, and albums for free via email, mobile devices, and social sites
    Can post for the public or can select specific people to share with
    Browse other users’ uploads
  • 3. Features
    Organization with tags and titles
    Can upload from a computer, email, web URL, or cell phone
    Hundreds of design themes, stickers, and special effects
    Slide shows and scrapbooks
    Online print store
  • 4. History
    Acquired by
    Fox Interactive Media
    2007
    2003
    Founded by Alex Welch & Darren Crystal
    Dec. 2009
    Merged with Ontela Inc. to become Photobucket Corporation
    * Ontela Inc: a leading provider of imaging services to wireless carriers
  • 5. Users (99 million)
    • Majority: 15-40 years old
    • 6. Keep others up to date on life
    • 7. Stay in contact with distant friends/family
    • 8. Easily organize photos/videos and ensure safely kept
    • 9. Minority: older individuals (50 and up)
    • 10. Technology challenge
    • 11. Stick to what’s comfortable
    • 12. Value physical album can be passed through generations
    • 13. Believe internet alters photos/videos meaning and importance
  • Users
    • Organizations in general can utilize Photobucket to…
    • 14. Determine how many times each photo or video has been viewed
    • 15. Find out the website where the view came from
    • 16. Analyze the performance of certain web pages and how many visitors a photo has attracted
    • 17. Advertise (the site itself)
  • Corporations
    Host a contest to reach new people and increase visibility
    Draw attention to corporation
    Receive feedback from community
    Select material to post  Select how they want to be perceived
    Join other relevant groups and post under their photos
    Reach unlimited people who use Internet daily
    Reminds people of corporation or makes them aware of its existence
  • 18. Non-Profits
    Raise funds by first communicating organization’s story/cause
    Demonstrate the progress its made towards its mission
    Launch inexpensive campaign
    Increase awareness and reach new audiences/volunteers
    Ask supporters to donate $ to post own pictures
    Comments on photos = noticeability = more $
  • 19. Educational Institutions
    Inexpensive videos to post on website for prospective students and parents
    Student run organizations can create a video or post images so others can learn about what else the university offers
    Professors can discuss benefits of school
    Informational videos vs. reading pages of material
    Proves ability to connect well with students
  • 20. Obstacles
    Past:
    Turkish Hackers in June 2008
    Security Hole in July 2008
    Future:
    Copyright material
    Selling artists/photographers work via print store without permission
    Take down system
  • 21. Improvements
    • Overwhelming ads on homepage
    • 22. Social networking capabilities
    • 23. Can only comment when album is marked as favorite
    • 24. No direct comments can be left whether you have an account or not
    • 25. Regardless Photobucket is still very…
    • 26. Straightforward
    • 27. Has great customization tools
    • 28. Easy to share pictures/videos
    • 29. Versatile can display pictures on favorite sites like Facebook/Ebay

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