Photobucket Powerpoint

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Photobucket Powerpoint

  1. 1. Photobucket
  2. 2. What? <ul><li>Number one photo site in the U.S. </li></ul><ul><li>Share photos, videos, and albums for free via email, mobile devices, and social sites </li></ul><ul><li>Can post for the public or can select specific people to share with </li></ul><ul><li>Browse other users’ uploads </li></ul>
  3. 3. Features <ul><li>Organization with tags and titles </li></ul><ul><li>Can upload from a computer, email, web URL, or cell phone </li></ul><ul><li>Hundreds of design themes, stickers, and special effects </li></ul><ul><li>Slide shows and scrapbooks </li></ul><ul><li>Online print store </li></ul>
  4. 4. History 2003 Founded by Alex Welch & Darren Crystal Acquired by Fox Interactive Media 2007 Dec. 2009 Merged with Ontela Inc. to become Photobucket Corporation * Ontela Inc: a leading provider of imaging services to wireless carriers
  5. 5. Users (99 million) <ul><li>Majority: 15-40 years old </li></ul><ul><ul><li>Keep others up to date on life </li></ul></ul><ul><ul><li>Stay in contact with distant friends/family </li></ul></ul><ul><ul><li>Easily organize photos/videos and ensure safely kept </li></ul></ul><ul><ul><li>Minority: older individuals (50 and up) </li></ul></ul><ul><ul><li>Technology challenge </li></ul></ul><ul><ul><li>Stick to what’s comfortable </li></ul></ul><ul><ul><li>Value physical album can be passed through generations </li></ul></ul><ul><ul><li>Believe internet alters photos/videos meaning and importance </li></ul></ul>
  6. 6. Users <ul><li>Organizations in general can utilize Photobucket to… </li></ul><ul><ul><li>Determine how many times each photo or video has been viewed </li></ul></ul><ul><ul><li>Find out the website where the view came from </li></ul></ul><ul><ul><li>Analyze the performance of certain web pages and how many visitors a photo has attracted </li></ul></ul><ul><ul><li>Advertise (the site itself) </li></ul></ul>
  7. 7. Corporations <ul><li>Host a contest to reach new people and increase visibility </li></ul><ul><ul><li>Draw attention to corporation </li></ul></ul><ul><ul><li>Receive feedback from community </li></ul></ul><ul><li>Select material to post  Select how they want to be perceived </li></ul><ul><li>Join other relevant groups and post under their photos </li></ul><ul><li>Reach unlimited people who use Internet daily </li></ul><ul><li>Reminds people of corporation or makes them aware of its existence </li></ul>
  8. 8. Non-Profits <ul><li>Raise funds by first communicating organization’s story/cause </li></ul><ul><li>Demonstrate the progress its made towards its mission </li></ul><ul><li>Launch inexpensive campaign </li></ul><ul><ul><li>Increase awareness and reach new audiences/volunteers </li></ul></ul><ul><ul><li>Ask supporters to donate $ to post own pictures </li></ul></ul><ul><ul><li>Comments on photos = noticeability = more $ </li></ul></ul>
  9. 9. Educational Institutions <ul><li>Inexpensive videos to post on website for prospective students and parents </li></ul><ul><li>Student run organizations can create a video or post images so others can learn about what else the university offers </li></ul><ul><li>Professors can discuss benefits of school </li></ul><ul><li>Informational videos vs. reading pages of material </li></ul><ul><li>Proves ability to connect well with students </li></ul>
  10. 10. Obstacles <ul><li>Past: </li></ul><ul><ul><li>Turkish Hackers in June 2008 </li></ul></ul><ul><ul><li>Security Hole in July 2008 </li></ul></ul><ul><li>Future: </li></ul><ul><ul><li>Copyright material </li></ul></ul><ul><ul><li>Selling artists/photographers work via print store without permission </li></ul></ul><ul><ul><li>Take down system </li></ul></ul>
  11. 11. Improvements <ul><li>Overwhelming ads on homepage </li></ul><ul><li>Social networking capabilities </li></ul><ul><ul><li>Can only comment when album is marked as favorite </li></ul></ul><ul><ul><li>No direct comments can be left whether you have an account or not </li></ul></ul><ul><ul><li>Regardless Photobucket is still very… </li></ul></ul><ul><ul><li>Straightforward </li></ul></ul><ul><ul><li>Has great customization tools </li></ul></ul><ul><ul><li>Easy to share pictures/videos </li></ul></ul><ul><ul><li>Versatile can display pictures on favorite sites like Facebook/Ebay </li></ul></ul>
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