Profit from your profile with profile 2 0 - April 2013
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Profit from your profile with profile 2 0 - April 2013

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    Profit from your profile with profile 2 0 - April 2013 Profit from your profile with profile 2 0 - April 2013 Presentation Transcript

    • Sales SolutionsProfit From Your Profile:How to Generate New Business Using LinkedInAnita Windisman – Sales Product Consultant
    • ORGANIZATION NAME 2Agenda§  Top 10 Tips for optimizing your profile for generatinginbound leads§  “Who’s Viewed Your Profile”: a way to monitor yourefforts in attracting inbound leads§  Social Selling Resources
    • ORGANIZATION NAMEHowHow do I geta warm intro?LSS 3©2013 LinkedIn Corporation. All Rights Reserved.+200Mmembers+2Bmember updatesper weekBillionsconnectionsLinkedIn sales navigator defines social sellingWhatWhat totalk about?WhoWho are theRight People?
    • ORGANIZATION NAMEBut before that....you need to BRAND yourself4
    • ORGANIZATION NAME 5It takes just 1/10 of a secondfor someone to make a decision about you!Source: Assoc for Psychological Science – “How Many Seconds to a First Impression?”First Impressions Count
    • ORGANIZATION NAME 61. Upload a PROFESSIONAL PhotoProfiles with photos are 7 timesMORE LIKELY to be viewed than those without
    • ORGANIZATION NAME 72. Write a compelling headlineMake it descriptive who you are, what you do, and the value you provide.
    • ORGANIZATION NAME 8Why? Your Headline gets MORE attention than a photoSource: EyeTrackShop – Nov 2011
    • ORGANIZATION NAME 93. Set Your Public Profile URLPut it on your business card, and in your email signature file.
    • ORGANIZATION NAME 104. Customize Links to WebsitesProvide a “call to action” that direct customers to “do”something at the destination page such as:§  Subscribe to an eNewsletter§  Download a case study§  Take a survey
    • ORGANIZATION NAME5. Tell your “story” in your SummaryShowcase you expertise. Convey your passion. Use “key words”.Provide a “Call to Action”Your backgroundYour companyYour passionA “call to action”
    • ORGANIZATION NAME 126. Update Your Current and Past PositionsShow your career trajectory. Demonstrate your successes. Use key words.
    • ORGANIZATION NAME 137. Add your educationShowcase your education. Which will also allow you to…
    • ORGANIZATION NAME 14Tap into your alumni connections
    • ORGANIZATION NAME 158. Ask for recommendationsEspecially from satisfied clients….which adds to yourcredibility.
    • ORGANIZATION NAME 169. Add Skills§ Showcases your expertise.§ Positions you as a thought leader among your peers.§ Also serves as a way to find prospects.
    • ORGANIZATION NAME 17….To Get endorsed AND endorse others
    • ORGANIZATION NAME 1810. Strive to be a LinkedIn “All-Star”Make sure you complete the following:§  Name, current title§  Industry and Location§  Photo§  Headline§  Summary§  2 previous positions§  Skills§  Education§  50+ people in your network
    • ORGANIZATION NAME 19Being “found” on LinkedInIn order to be “found” on LinkedIn use “keywords” and phrases that pertain to yourcore expertise.3 areas to concentrate on:1.  Your Headline2.  Current & Past Positions3.  Summary
    • ORGANIZATION NAME 20BONUS TIP: Always PERSONALIZEyour request to connectReach out in a friendly and professional manner – even if youknow someone well. You will differentiate yourself from yourfellow professionals with this ONE best practice tip!
    • ORGANIZATION NAME 21Identify new prospects:View “Who’s Viewed Your Profile?”Can see how visitors got to your profile through key word searches.With a PREMIUM account (i.e Sales Navigator) you get an expandedview.
    • ORGANIZATION NAME 22Resources on Social SellingFor information about Sales Navigator:http://sales.linkedin.com
    • ORGANIZATION NAME 23Resources on Social SellingFollow us on Twitter: www.twitter.com/linkedinsellingOr: www.twitter.com/anitawindisman
    • ORGANIZATION NAME 24Resources on Social SellingCurated articles on Social Selling on www.scoop.it andsearch for “social selling”
    • ORGANIZATION NAME 25Resources on Social SellingSales Navigator Training Site -http://training.linkedin.com/sales