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Profit from your profile with profile 2 0 - April 2013
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Profit from your profile with profile 2 0 - April 2013


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  • 1. Sales SolutionsProfit From Your Profile:How to Generate New Business Using LinkedInAnita Windisman – Sales Product Consultant
  • 2. ORGANIZATION NAME 2Agenda§  Top 10 Tips for optimizing your profile for generatinginbound leads§  “Who’s Viewed Your Profile”: a way to monitor yourefforts in attracting inbound leads§  Social Selling Resources
  • 3. ORGANIZATION NAMEHowHow do I geta warm intro?LSS 3©2013 LinkedIn Corporation. All Rights Reserved.+200Mmembers+2Bmember updatesper weekBillionsconnectionsLinkedIn sales navigator defines social sellingWhatWhat totalk about?WhoWho are theRight People?
  • 4. ORGANIZATION NAMEBut before need to BRAND yourself4
  • 5. ORGANIZATION NAME 5It takes just 1/10 of a secondfor someone to make a decision about you!Source: Assoc for Psychological Science – “How Many Seconds to a First Impression?”First Impressions Count
  • 6. ORGANIZATION NAME 61. Upload a PROFESSIONAL PhotoProfiles with photos are 7 timesMORE LIKELY to be viewed than those without
  • 7. ORGANIZATION NAME 72. Write a compelling headlineMake it descriptive who you are, what you do, and the value you provide.
  • 8. ORGANIZATION NAME 8Why? Your Headline gets MORE attention than a photoSource: EyeTrackShop – Nov 2011
  • 9. ORGANIZATION NAME 93. Set Your Public Profile URLPut it on your business card, and in your email signature file.
  • 10. ORGANIZATION NAME 104. Customize Links to WebsitesProvide a “call to action” that direct customers to “do”something at the destination page such as:§  Subscribe to an eNewsletter§  Download a case study§  Take a survey
  • 11. ORGANIZATION NAME5. Tell your “story” in your SummaryShowcase you expertise. Convey your passion. Use “key words”.Provide a “Call to Action”Your backgroundYour companyYour passionA “call to action”
  • 12. ORGANIZATION NAME 126. Update Your Current and Past PositionsShow your career trajectory. Demonstrate your successes. Use key words.
  • 13. ORGANIZATION NAME 137. Add your educationShowcase your education. Which will also allow you to…
  • 14. ORGANIZATION NAME 14Tap into your alumni connections
  • 15. ORGANIZATION NAME 158. Ask for recommendationsEspecially from satisfied clients….which adds to yourcredibility.
  • 16. ORGANIZATION NAME 169. Add Skills§ Showcases your expertise.§ Positions you as a thought leader among your peers.§ Also serves as a way to find prospects.
  • 17. ORGANIZATION NAME 17….To Get endorsed AND endorse others
  • 18. ORGANIZATION NAME 1810. Strive to be a LinkedIn “All-Star”Make sure you complete the following:§  Name, current title§  Industry and Location§  Photo§  Headline§  Summary§  2 previous positions§  Skills§  Education§  50+ people in your network
  • 19. ORGANIZATION NAME 19Being “found” on LinkedInIn order to be “found” on LinkedIn use “keywords” and phrases that pertain to yourcore expertise.3 areas to concentrate on:1.  Your Headline2.  Current & Past Positions3.  Summary
  • 20. ORGANIZATION NAME 20BONUS TIP: Always PERSONALIZEyour request to connectReach out in a friendly and professional manner – even if youknow someone well. You will differentiate yourself from yourfellow professionals with this ONE best practice tip!
  • 21. ORGANIZATION NAME 21Identify new prospects:View “Who’s Viewed Your Profile?”Can see how visitors got to your profile through key word searches.With a PREMIUM account (i.e Sales Navigator) you get an expandedview.
  • 22. ORGANIZATION NAME 22Resources on Social SellingFor information about Sales Navigator:
  • 23. ORGANIZATION NAME 23Resources on Social SellingFollow us on Twitter:
  • 24. ORGANIZATION NAME 24Resources on Social SellingCurated articles on Social Selling on andsearch for “social selling”
  • 25. ORGANIZATION NAME 25Resources on Social SellingSales Navigator Training Site -