About LinkedIn is helping companies transform the way they hire, market and sell. I am on a relatively new team at LinkedIn focused on helping sales organizations transform the way they sell to align with the way today’s buyers are buying.
The world of sales has changed.
Executives and decision makers no longer answer the phone or respond to email blasts from vendors. They are doing their own research, attending webinars and events, and using social media to research potential solutions to their business challenges.
Today’s decision makers only respond to vendors when the message is relevant, insightful or if they are introduced to them by someone they know and trust.
Enter LinkedIn. ...