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Jordan Howell AS Media Evaluation 2012
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Jordan Howell AS Media Evaluation 2012

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This is my evaluation for my AS Media coursework 2012.

This is my evaluation for my AS Media coursework 2012.

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  • In my preliminary I leant some filming and editing techniques like Shot/Reverse Shot, Match On Action and the 180-Degree Rule. This meant that when I started filming and editing my main task I already had experience using these techniques which made my main task easier to complete. Also this meant I had used the cameras and editing equipment before my main task so I could use it more smoothly.
  • I thought I would put a page just of what I had to produce and what the finished piece looked like. So for the future pages there is something to reference back too
  • In my research I looked at the codes and conventions on thriller films. I believe that I did enough research to make my opening sequence fit the codes and conventions of a real media product.

Transcript

  • 1. Evaluation By Jordan Howell
  • 2. Preliminary
  • 3. Here is my finished opening sequence.Main Task
  • 4. It is recognizable as a thriller, because of the things below. I believe that I stuck to/used the codes and conventions of thrillers as I showed in my research, I felt that I needed to as if it was too unique it wouldn’t attract my target audience.Codes And ConventionsIn what ways does your media product use, develop or challengeforms and conventions of real media products?
  • 5. Codes and Conventions 2In what ways does your media product use, develop or challengeforms and conventions of real media products?
  • 6. Codes and Conventions 3In what ways does your media product use, develop or challengeforms and conventions of real media products?
  • 7. There is no dialogue This challenges the codes and conventions as the films I researched had dialogue in too add a certain impact to the audience. I felt I could create that effect without the dialogue, in the way it is shot and with non-diegetic sound I think that it went well, and I am happy with not putting dialogue in my production.Codes and Conventions 4In what ways does your media product use, develop or challengeforms and conventions of real media products?
  • 8. Sold to institutions High Budget Films Available to a wide audience Continually Money made generates Television form ticket money, even sales after the film is popular How similar films are Cinema DVD More distributed Publicity The film can be watched over and Internet over Distributed differently when the Watch Online Downloads film has been shown for a long Cheap and Easy to access periodMedia Institution - DistributorWhat kind of media institution might distribute your media productand why?
  • 9. I researched film distributors for thriller films and from my research I discovered When a Stranger Silence Of The Taken Calls Lambs Touchstone 20th Century Fox Orion Pictures Pictures Distributed on cinema and DVD formatsMedia Institution – Distributor 2What kind of media institution might distribute your media productand why?
  • 10. I think my film would bedistributed by touchstone pictures. This is because they distribute films in the same genre (when a stranger calls.) It would be distributed in cinemas and then alter on to DVDs.Media Institution – Distributor 3What kind of media institution might distribute your media productand why?
  • 11. Silence of the lambs Merchandising is another way of distributing/getting more people to watch my film. It attracts people and also makes money. I could also use promotional items that would generate more interestin my product and the mass market would walk pass them and then Legal downloads is want to see the film. a quick and easy way I could distribute my film. However, illegal downloads would It could then become a loose me money. viral which will generate interest and its free.Media Institution – Distributor 3What kind of media institution might distribute your media productand why?
  • 12. Gender Age Personality I am targeting an audience aged between 15-30. This is Likes being scared but also because young audiences taken on a journey through would not understand my the film. If someone hates plot, and would be disturbed being scared/thrilled they will by the themes running not enjoy my film. Although through out . This is also the most personalitys will enjoy case for elderly audiences, it. I think that people who like they may be offended and being scared will enjoy itAlthough males and females not interested in the film. more. My research helped me will like my opening understand who to market at.sequence, I think that males will like the mature themes/violence/action in The 15 certificate I my film more than females, gave my film is for the although looking at it, following reasons. females might be more The film haslikely to sympathies with the violence and is character. The film contains intended to mature themes, The plot may be frighten the unsuitable for young difficult for people audience. audiences. under the age of Children will not enjoy my film.Target Audience 15 to understand.What would be the audience for your media product?
  • 13. I realised that when the audience feels the same emotions as the character, they then address the character on a personal level. So there for using point of view shots I can attract my audience. I felt that this worked well.Audience AttractionHow did you attract/address your audience?
  • 14. Audience Attraction 2How did you attract/address your audience?
  • 15. I used a Kodak Playsport (Zx3) to film my production. This camera is very durable (waterproof, can be dropped, very compact) and this attracted me to using it as being on set (in the woods) one slip and the camera could break ruining my production.There for teaching me not to relyon technology solely, and to think This produces 1080p quality videobefore the production what could (full HD) which delayed me when go wrong and put procedures in transferring video from camera to place to stop it happening. Mac as the files where bigger than other peoples, this taught me to add times like this in to my planned editing time in my schedule.TechnologiesWhat have you learnt about technologies from the process ofconstructing this product?
  • 16. Technologies 2What have you learnt about technologies from the process ofconstructing this product?
  • 17. Technologies 3What have you learnt about technologies from the process ofconstructing this product?
  • 18. Technologies 4What have you learnt about technologies from the process ofconstructing this product?
  • 19. This helps me for future production’s where I can useTechnologies 5 this knowledge.What have you learnt about technologies from the process ofconstructing this product?
  • 20. Social GroupsHow does your media product represent particular social groups?
  • 21. Social GroupsHow does your media product represent particular social groups?
  • 22. PreliminaryLooking back at your preliminary task, what do you feel you havelearnt in the progression from it to the full product?
  • 23. Imovie Camera ImacPreliminary 2Looking back at your preliminary task, what do you feel you havelearnt in the progression from it to the full product?
  • 24. Preliminary 3Looking back at your preliminary task, what do you feel you havelearnt in the progression from it to the full product?
  • 25. Preliminary 4Looking back at your preliminary task, what do you feel you havelearnt in the progression from it to the full product?
  • 26. Successful?General Evaluation
  • 27. What my questionnaire told me The feedback I received was very positive “The soundtrack created suspense” “The ending left me wanting to see more” “A bit confusing” “The titles were very effective” “Thrilling Stuff”Audience FocusGeneral Evaluation
  • 28. My questionnaire also showed me that I did attract the audience to my opening sequence Due to comments like “Made me feel involved in the movie” Giving me proof of success in this section of my production.QuestionnaireGeneral Evaluation
  • 29. There is a footsteps audio effect that sounds very amateur, I would take this out If I did it again as I don’t feel it adds anything to my production. But still overall I think it went really well.Can Work On
  • 30. No Dialogue
  • 31. Point Of View