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OneLobby pitch deck april 2013
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OneLobby pitch deck april 2013


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  • 1. April 2013
  • 2. WE AREBUILDERS.A team with drive, experience and commitment to success.Jordan Smith CEOUnbelievable hustle.Brian DunphyCTOCo-founder of Radian6Jason Misener, CMA MBACOO/CFOPrev. at SalesforceMegan MacKeiganVP Business DevelopmentPrev. at Sandler TrainingBojan DjurkovicLead Software EngineerPrev. at RIMAndrew TritesSoftware DeveloperPrev. at The Learning BarMatthew VanTasselLead UI EngineerPrev. at SalesforceJamie CurtisSoftware DeveloperPrev. at RIM
  • 3. PHENOMENALADVISORSWe have the privilege of an amazing group of advisors.People who build wildly successful companies andcontinue to innovate.Marcel LebrunCEO of Radian6(Acquired by Salesforce for $350 million)Paige Pires de AlmediaGM E2 Conference, UBM TechWebMilan VrekicCEO of TitanFileJevon MacDonaldCEO of GoInstant(Acquired by Salesforce for $70 million)Jeff WhiteCOO, East Valley VenturesPrev. CFO of Radian6, Q1 Labs, iMagicTV
  • 4. THEPROBLEMManaging an event is verycomplex. Managing 100 is anightmare.Complications can arise frommultiple stakeholdersmanaging so many movingparts.Brands and Associationsspend thousands ofdollars outsourcing toindependent event plannersfor a single event, and stillend up doing the bulk of theplanning.No easy to use solution tokeep the planning teamaccountable and efficient.Stakeholders have ineffectivecommunication.
  • 5. OURSOLUTIONReal TimeCollaboration Improve communicationwith all stakeholdersincluding attendees,planning team, speakersand sponsors.Cost savings
Effectively organizeevents. Reducingcosts & the time ittakes to plan.Reporting
Keeps planning team,sponsors and suppliersaccountableAutomation Save time by nothaving to input datamultiple times.
  • 6. Conference Revenue expected toincrease to $16B by 2018Growing demand for emergingtechnologies in the event industry.$1.9B in Revenue generated by Top 50 Event Agencies* The Price WaterHouse Cooper report “Economic Significance of Meetings to the US. Economy”, Published February 2011** IBISWorld Industry Report 56192 “Trade Show and Conference Planning in the US”, Published April 2013
  • 7. EXAMPLE TARGETCUSTOMERSBRANDS & ASSOCIATIONSENTERPRISECORPORATECustom pricing based on number ofevents and users. Complete feature set. TBDWe have had traction with $600/month and higher.Customers are paying for annual contracts.Per-seat model (3 users included in base price)Unlimited EventsUnlimited Collaborators within EventsWe plan to limit feature set to differentiate between Corporate & Enterprise product offerings.*  *   *  *  * Currently using our platform to plan events.*  
  • 8. COMPETITIVELANDSCAPECurrently built into platformBudgeting Tool ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔Dashboard ✔ ✔Document Management ✔ ✔ ✔Event Planning/Setup ✔ ✔ ✔ ✔ ✔ ✔ ✔Mobile App ✔ ✔ ✔ ✔ ✔Social Feed ✔ ✔ ✔Task Assignment ✔ ✔ ✔ ✔Upcoming roadmapCRM/Contacts Manager ✔ ✔ ✔Email Marketing ✔ ✔ ✔ ✔ ✔ ✔Integrations/Partnerships ✔ ✔ ✔ ✔ ✔Marketplace ✔ ✔ ✔ ✔Permissions ✔ ✔ ✔Registration/Payment ✔ ✔ ✔ ✔ ✔ ✔ ✔Reporting/Surveys Tool ✔ ✔ ✔ ✔ ✔ ✔ ✔Scheduling ✔ ✔ ✔ ✔ ✔ ✔ ✔Sessions Management ✔ ✔ ✔Sponsorship Management ✔Supplier Directory ✔ ✔Volunteer Management ✔Website Tool ✔ ✔ ✔ ✔ ✔ ✔
  • 9. NEXTSTEPSTargeting associations, brands and bigenterprise companies. We have seen the mosttraction there.Acquire as many revenue generating users aswe can.Create stickiness everywhere so OneLobby isa daily habit.Once product roadmap is realized for Corp &Enterprise clients, create a downstreamversion for wider adoption.Grow each customer with add-ons like website publishing and reselling apps. Ex: 10% cuton all supplier deals brokered on the platform.Dominate the industry to become a billiondollar company.WHAT WE’VEACCOMPLISHEDBuilt an amazing teamStrong early adopter programShipped live productRevenue generatingSince September 2012 we have:
  • 10. LONG TERMVISIONTo selectively integrate to form a marketplace and to createcommunity. Think LinkedIn for the event world, Yelp for eventsuppliers and Apple’s App marketplace for technology.To capture the Event Industry eco-system onto one platform. To create Zero Friction, remove complexities and increaseefficiency; Collaborative Event Management.Bring big event technology to everyone.Create more value than we extract.
  • 11. SOME OF OUR ANGELINVESTORSOur founding team and angelinvestors contributed to a$500,000 convertibledebenture (November 2012).Gerry PondChairman, Mariner PartnersCo-founder, East Valley VenturesFrancis McGuire CEO, Major Drilling Group International(TSX: MDI)Dwight SpencerCo-founder of Q1 Labs(Acquired by IBM for $650 million)Charlie HarlingEVP Sales, Bell AliantDominique KargCo-founder of AlienVaultPermjot ValiaFounder of MentorCampWe are looking to raise $1.2 million in Series A funding,primarily to:•  Build out Marketing, Sales & Development teams•  Develop Enterprise Product offering•  Hire key Enterprise Product Development resource (July 2013)•  Enterprise Integrations (Fall 2013)THEASK