Groupon

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Final Creative Project for InSoMe

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Groupon

  1. 1. The Fastest Growing Company on the WebAnd How The Use Of Social Media Helped Them Get ThereA Social Media Audit<br />Created By: Jordan Davis<br />
  2. 2. History of Groupon<br />Groupon offers online deals of the day in your surrounding city<br />They offer the public one of these deals per day<br />By April 2010 Forbes listed Groupon worth $1.35 Billion<br />Rather than the use of advertising, Groupon uses social media to get their brand out to the public<br />
  3. 3. Size of Facebook and Twitter Communities<br />218,669 likes on Facebook<br />1,233, 463 monthly active users on facebook<br />41,648 followers on twitter<br />
  4. 4. The Set-Up on Each Social Profile<br />The logo is a very basic bold print and is white with a black background or in some cases green<br />They use the color green throughout their Facebook page and Twitter<br />The logo is placed in the upper left corner on both social media sites<br />On Twitter, the graphic image is a man wearing a Groupon logo sweatband<br />On Facebook, they have a white G with a black border on a green background<br />
  5. 5. Engagement with Customers<br />The engagement used with customers on both Facebook and Twitter is very interactive<br />Twitter has more meaningful interactions with their customers, giving specific replies to tweets listed on their page as well as tweeting on their page on a regular basis<br />Facebook interacts with their fans as well, listing the deals of the day. They do not interact as often or as much as they do on Twitter<br />
  6. 6. Strategy of The Social Profiles<br />The strategy of Groupon’s social media sites seems to be targeted towards awareness of the brand and to show what they have to offer<br />All of their efforts on both Twitter and Facebook are to show who they are and what they are offering<br />
  7. 7. Frequency Of The Conversations<br />The frequency of Groupon on Facebook is daily<br />On Twitter, it is hourly<br />They seem to interact more with their public through Twitter than Facebook<br />
  8. 8. Types Of Content Shared<br />Groupon shares their content through both Facebook and Twitter<br />They do this through posts on Facebook or tweets on Twitter<br />They have Twitter accounts for each closest city so you can follow local deals<br />Groupon’sFacebook page has the Groupon app linked so individuals can add it as well as download it on a cell phone<br />
  9. 9.  Tracking And Measurement<br />Groupon uses Vertica Analytics to analyze their customer base<br />This company uses real-time analytics platforms to analyze Groupon’s data<br />This company (Vertica Analytics) is known for its skill to scale immense amounts of data more rapidly and more reliably than many other analytics platforms<br /> This company fits well with Groupon’s needs and what type of system they require for measurement and tracking data<br />
  10. 10. In Conclusion<br />It can be seen that the use of social media has helped Groupon’s business as well as its lack of advertising<br />With how much people interact on social media today, this is one of the best ways to brand your company and make it known<br />They have done one thing right, use social media from the start<br />
  11. 11. Sources<br />http://cloudtimes.org/groupon-to-deploy-vertica-analytics-platform-on-amazon-ec2-solution/<br />http://www.forbes.com/forbes/2010/0830/entrepreneurs-groupon-facebook-twitter-next-web-phenom.html<br />http://www.groupon.com/<br />
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