Oracle Database Standard Edition One


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  • Hello and thank you for taking the time to review this Oracle 1-Click ordering product overview for the Oracle Database 11g.
  • Today’s agenda will be fairly quick and fairly straightforward. First, we’re going to quickly explore what is a database, followed by a little bit more detail on an Oracle Database 11g, how it helps you build applications, consolidate data sources and ultimately grow your business without downtime. Then we’ll very quickly touch on packaging and pricing and end it with a brief call to action.
  • 1 First of all, a database is created or composed of a couple of different components. First, it can include things like structured data. These are typically what you would consider rows and columns. A checkbook register is an example of this where each column represents a different field and then each row represents a different record within that table. Things like employee data, customer data, product information, inventory information, things of that nature.   A database can also hold unstructured data. Many people don’t recognize this. But unstructured data includes things like document files or spreadsheets, PowerPoints, videos, music, etc. All of that can be stored in a database. And the reason why you’d want to do that is to be able to take advantage of the functionality the database delivers, the ability to securely store this information, organize it so you can find it very quickly and ultimately protect and manage it with backup and recovery.
  • 1 Here’s an example of a structured database table where you have columns representing the different fields within an individual record, and different rows representing individual records. So you can see here in this case the first record is for Richard Jones in the job code of marketing.
  • Oracle Database 11g stores this logical information using the included hard drives, storage arrays or whatever storage you have available to your server, and then pushes that out or allows clients to access that through a secure, managed interface.
  • 1 Another example of a database in the real world is simply iTunes, whether it’s the iTunes backend system that you access over the web, or it’s the iTunes that live directly on your machine. Those are maintained in a database. Notice you have the columns, song, time, artist, album, etc., and then the different rows which represents different records. In this case, Randy Newman, with his Little Criminals and the “Jolly Coppers on Parade” song would be an example of a record.
  • Here’s another example of a database in the real world: As you go out and you look at Amazon it’s built entirely on a database, whether it’s the inventory that they’re presenting to you as part of their catalog, or whether it’s the information about your orders, where they’ve been shipped, and ultimately, what you bought and where you sent it. All of that are examples of databases in the real world.
  • Sometimes it’s been told that Oracle is more expensive and more complex than our competition. As we talked about in the earlier 1-Click webcast, that’s simply not true. Early on that might have been the case when Oracle had thousands or even tens of thousands more features than our nearest competitor. But as they struggled to catch up with things like row level locking, which none of them have yet, or advanced clustering, which they’re only really just beginning to scratch the surface on, Oracle has been focusing on making our database easier to use, easier to manage and more automated.   Ultimately, what this means is that today you get more technology innovation in a streamlined automated package than you can get anywhere else, which explains why we’re the market leader. On top of that we aren’t more expensive; they just want you to think that. So if you do an apples-to-apples comparison, you’ll find that the Oracle Database, in many cases, is 50 percent less expensive than our nearest competitor.   It’s not unusual to play well in what we consider the SMB market. These are customers with less than $100 million in revenue. Oracle helps them differentiate their business by delivering technology innovation, up time, manageability and ultimately a lower total cost of ownership that gives them a competitive advantage.
  • Noel Yuhanna of Forrester Research has said it time and again about the 11g database. Essentially, with our automated capabilities, whether it’s storage management or memory management, it really does not make sense for customers to consider Microsoft SQL Server Database. You’re just getting so much less features and so much less functionality. And the list, quite frankly, goes up and up as Microsoft gets later and later on their delivery cycles.
  • Oracle includes a lot of functionality with its core database; Warehouse Builder, SQL Developer are a couple of the tools. Application Express is another one that’s included again at no additional charge with every addition of the Oracle Database. What Application Express is, it’s a declarative environment that’s very productive and allows you to build applications, web-based applications for data access and data entry, allowing you to very quickly develop, deploy, manage, secure and ultimately consolidate data that’s living on your desktop.   It includes a number of tools that allow you to migrate existing access applications to the Oracle Database as well as taking existing Excel spreadsheets and creating the application really with just a few clicks of the mouse. No separate tools. All of this happens via a browser, and the clients access these applications via a browser, whether they’re on your intranet or your extranet in case of customers and suppliers.   On top of that we include a number of packaged applications to really help you jumpstart your application development. Things like sales forecasting, document library, asset management, project management, bug tracking, event tracking; the list goes on. And I hesitate to call these open source because it doesn’t have a GLP license. However, the source code is freely available to you to extend or to learn from, quite frankly.   So you can take one of these applications for free, deploy it to an existing Oracle Database and then work with your customer to customize the application to meet their exact needs, all at no additional charge from Oracle.
  • So with Warehouse Builder, one of the other tools that’s included with the Oracle Database, again at no additional charge, it allows you to very quickly take data from disparate sources, whether it’s Excel spreadsheets or third-party databases, and bring them into a single database, using constructs like extraction, transformation and loading to clean the data, make sure it’s in the right format so that ultimately you can make better decisions and have access to better data.
  • With real application clusters you don’t need to worry about downtime. You can certainly set up a database in an active/passive situation where you take an active database, you’re oftentimes backing it up so that if it goes down or if that server fails for a hard drive failure or what have you, you have another server that you bring up. This can only scale up for the most part. You can only add more servers, and as one goes down you need to transition over to another with a little bit of downtime.   With active/active failover, as delivered by real application clusters, you can scale out on demand. If you need to add more machines to meet the load because your business is growing you can do that without bringing the database down. Additionally, as people come in and access the system, the load is shared across multiple instances, multiple servers so that all users get the best performance possible. And on top of that, an outage has no impact. Literally, if a client comes into one machine and that machine fails, their query will be returned from the other machine as if nothing happened. So outages literally have zero impact.
  • Michael Birch, CEO of Bebo, says it pretty well, that Oracle provides the capacity for them to increase their demands as their business grows. Bebo is a small and rapidly growing social networking company that is fantastic. And as their business grows they don’t need to bring the system down. They simply add more databases. Or as their system contracts they can pull those databases offline and use them for other things, giving them huge amounts of flexibility in addition to their ability to scale and grow, unlike anything else.
  • The Oracle Database is built from the same code line, from the very, very lowest version all the way up through the most advanced Enterprise edition version. What this means is that you can start with Standard Edition One, which is licensed to limit to two sockets. You can run quad core CPUs on those sockets, or dual core CPUs or whatever you like, quite frankly, but you’re limited to two sockets with Standard Edition One. Quite frankly, that’s a lot of horsepower, and you could – with quad core processors you could certainly get above 400 users depending upon your application.   But as that grows, and this is the point of this slide, and as your needs grow and you need to add more horsepower, you can step up to Standard Edition and move up to a four socket maximum. Again, these can be dual core or quad core processors or more, quite frankly. You don’t need to change the database. You don’t need to reinstall everything. You don’t need to migrate your data. You simply license the product and away you go.   Likewise, as you move up to Enterprise Edition, say you need some of the more advanced features like partitioning or spatial if you’re doing GIS type systems. You can use Enterprise Edition, again, simply as a licensing option without having to migrate your data or install additional software. It’s all right there. The code is exactly the same.
  • So talking about Standard Edition and Standard Edition One, you can see the two prices here. These are list prices as of July 17 th . That’s when we updated our prices most recently. And you'll find that for individual users of Standard Edition One you’ll play $180.00 per user. There is a five-user minimum, so it’s still less than $1,000.00 to get started with Standard Edition One. You can run that on any number of CPUs of any size with really no limitations whatsoever, other than the number of sockets that you can use with Standard Edition One.   As you expand to Standard Edition that includes real application clusters. There’s nothing additional to buy. You’re still at a very, very reasonable price point for the amount of horsepower and, quite frankly, the high availability features that you get for that, whether you get that on a named user basis or even if you go buy sockets.   And that’s the thing to note is that on a per socket basis if you choose to license five sockets you are not limited to the number of users. So if you build an application that has a 5 or 10 percent concurrency rate, you literally can support tens of thousands of users on a very, very small database system at a very reasonable price point.
  • Chuck Edwards, president of Blue Gecko, says it here pretty well. That Standard Edition One’s features are richer than competitive products and provide the scalability that they need at a fraction of the cost: fraction of the license cost, fraction of the hardware cost, and ultimately, fraction of the total cost of ownership to manage, maintain and ultimately grow your business.
  • Chuck Berry, senior IT manager at Copper State Nut & Bolt, says it just as well. That with the Oracle Database they can’t afford not to be with it, quite frankly, and they’re in a situation now where their systems can grow as fast as they are growing. Oracle is designed for the Enterprise, but it’s just as valuable for the small business.
  • So a couple of very quick calls to action. First and foremost, thank you for taking the time to review this Oracle 1-Click product overview. Please take the time to review the remaining Oracle 1-Click product overviews so that you can understand the core value propositions, key features and functions and pricing and packaging, and you can begin to identify opportunities available to you to not only resell those but to pick up the premium services that those products afford as well, allowing you to grow the profitability of your business and ultimately grow your business as a whole.   Talk to your value-added distributor about Oracle’s Remarketer Program. Literally no fees, no authorization required; you can begin reselling these products, Oracle’s 1-Click technology products today. And quite frankly, develop a business with very little investment upfront.   For more information, feel free to go to Remarketer, the Remarketer page on or to learn more about the full-featured OPN program.   That’s it for today. Thank you and have a nice day.
  • Oracle Database Standard Edition One

    1. 1. Oracle Database 11g
    2. 2. Program Agenda <ul><li>What is a Database? </li></ul><ul><li>Oracle Database 11g </li></ul><ul><ul><li>Build Applications </li></ul></ul><ul><ul><li>Consolidate Sources </li></ul></ul><ul><ul><li>Grow without Downtime </li></ul></ul><ul><li>Packaging </li></ul><ul><li>Pricing </li></ul><ul><li>Call to Action </li></ul><Insert Picture Here>
    3. 3. Basic Database Components Structured Data Employee, Customer, Product Information, etc. Unstructured Data Documents, PPTs, Video, Music, etc. Functionality Securely Store, Insert, Update, Delete, Manipulate, Report, Protect (backup & recover)
    4. 4. Database Organization Greg Robin Christine Tom Frank Susan Richard HR SC Mktg SC SC Mktg Mktg Wright 9852 March 7894 Collins 7841 Sullivan 7842 Brush 4785 Smith 4869 Jones 4564 PK First Name Last Name Job Code
    5. 5. Oracle Database 11 g Database Data Storage Greg Robin Christine Tom Frank Susan Richard HR SC Mktg SC SC Mktg Mktg Wright 9852 March 7894 Collins 7841 Sullivan 7842 Brush 4785 Smith 4869 Jones 4564 PK First Name Last Name Job Code
    6. 6. Databases in the Real World!
    7. 7. Databases in the Real World!
    8. 8. Oracle Costs Less and is the Leader In Performance & Value As of June 14, 2007:HP ProLiant ML350, 100,926/tpmC, @ $0.78/tpmC, Oracle Database 10g Standard Edition One running Oracle Enterprise Linux with Unbreakable Oracle Linux Support available 06/08/07. Dell PowerEdge 2900, 69,564 tpmC, @ $0.91/tpmC, Available 03/09/07. HP ProLiant ML350, 18,661 tpmC, $1.61 tpmC, available 12/15/05 Source: Transaction Processing Performance Council ( Standard Edition One vs. SQL Server 2005 SE 45% Faster, 14% less cost than Microsoft <ul><li>Overall database market share leader </li></ul><ul><li>Price/Performance leader </li></ul><ul><li>275,000 customers </li></ul><ul><ul><li>190,000 SMB Customers </li></ul></ul>5 10 No of Users 1 2 No of Sockets $1,849 $3,698 SQL Server 2005 Standard Edition $5,999 $11,998 SQL Server 2005 Standard Edition $900 $1,800 Oracle Database Standard Edition One $5,800 $11,600 Oracle Database Standard Edition One
    9. 9. <Insert Picture Here> “ Oracle’s efforts to increase database automation and ease database management will hit a stride with 11 g… enough to start turning some SMB heads away from Microsoft SQL Server” Noel Yuhanna Analyst, Forrester Research Source:, Mark Brunelli
    10. 10. Easy Application Development with Oracle Application Express <ul><li>Develop & deploy web-based reporting and data-entry apps </li></ul><ul><li>Manage & secure data access centrally </li></ul><ul><li>Migrate & consolidate desktop applications </li></ul><ul><ul><li>Access, Excel applications </li></ul></ul><ul><li>No separate Tools. Only Web browser and Oracle database </li></ul><ul><li>Packaged applications jump-start development: </li></ul><ul><ul><li>Sales Forecasting, Document Library, Asset Tracker, Project Manager, etc… </li></ul></ul>INCLUDED AT NO ADDITIONAL CHARGE WITH THE ORACLE DB
    11. 11. Easy to Consolidate with Oracle Data Warehouse Builder <ul><li>Database design and data modeling </li></ul><ul><li>Extract, Transform, Load data (ETL) </li></ul><ul><li>Data consolidation & cleansing </li></ul>Metadata Repository Generate Deploy Database Code Develop Develop Data Model Completed by Warehouse Builder INCLUDED AT NO ADDITIONAL CHARGE WITH THE ORACLE DB
    12. 12. Grow without downtime using Oracle Real Application Clusters <ul><li>Active-Active Failover </li></ul><ul><li>Scale-out on demand </li></ul><ul><li>Uses all server resources </li></ul><ul><li>Outage has no impact </li></ul><ul><li>Active-Passive Failover </li></ul><ul><li>Scale-up only </li></ul><ul><li>Uses only 1 server’s resources </li></ul><ul><li>Outage incurs downtime </li></ul>INCLUDED WITH THE ORACLE DB STANDARD EDITION Without RAC With RAC
    13. 13. <Insert Picture Here> “ Oracle provides us the capacity to handle our increasing demands with ease allowing us the flexibility and scalability to grow quickly” Michael Birch CEO Source:, Mark Brunelli
    14. 14. Oracle Database 11 g Editions 400 1,000 10,000 Average Connected Users Standard Edition One (2 socket max) Standard Edition (4 socket max) Enterprise Edition (Unlimited processors)
    15. 15. Packaged & Priced to be Affordable (1) Minimum 5 users (2) Maximum 2 sockets (3) Maximum 4 sockets Note: Pricing as of July 17, 2008. Refer to Oracle Price List for current Oracle pricing. # of Users (1) Oracle Database 11g Standard Edition One Oracle Database 11g Standard Edition (inc. Real Application Clusters) 1 $180 $350 5 $900 $1,750 # of Sockets Oracle Database 11g Standard Edition One (2) Oracle Database 11g Standard Edition (3) (inc. Real Application Clusters) 1 $5,800 $17,500 2 $11,600 $35,000
    16. 16. <Insert Picture Here> “ Oracle Standard Edition One's feature set is richer than competitive products and provides the scalability customers want at a fraction of the cost. ” Chuck Edwards President
    17. 17. <Insert Picture Here> “ I never thought we'd be able to afford an Oracle Database, but that wasn't the case at all. We now have a system that can grow as fast as we're growing. Oracle is designed for the enterprise, but we get all of the advantages as a small business.” Chuck Berry Senior IT Manager
    18. 18. Call to Action <ul><li>Watch remaining Oracle 1-Click product overviews </li></ul><ul><ul><li>Understand core value propositions </li></ul></ul><ul><ul><li>Understand key features & functions </li></ul></ul><ul><ul><li>Understand pricing & packaging </li></ul></ul><ul><li>Talk to your VAD about Oracle’s Remarketer Program </li></ul><ul><li>For more information: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
    19. 19. Oracle Copyright © 2007, Oracle and / or its affiliates. All rights reserved.