Thank you for taking the time to review this Oracle 1-Click Ordering product overview for Business Intelligence Standard Edition One.
Today’s agenda is very straightforward. First, we’ll talk about the opportunity in Business Intelligence for you, the potential Oracle resell partner. Next, we’ll talk more detail about Business Intelligence Standard Edition One, or SE1 as we call it, the server, the publisher, interactive dashboards and answers. Those are different product features and functions that you’ll find, and we’ll talk about that. Then we’re going to talk about the packaging and pricing, and then we’ll wrap up with a very brief call to action.
Business Intelligence is the number one priority of virtually every business today. It’s not about collecting data. At this point, most businesses understand that they need to collect data. But it’s really what they do with that data that differentiates the winners from the losers. And what you’ll find here, and as was reported in CIO insight and is reported in many other places, is that it’s really Business Intelligence that allows these companies to pull away from the peers in their peer group so they can differentiate themselves, win market share, be more profitable, make better decisions, take advantage of market-changing dynamics, and do it in a fashion that really leaves their competitors in the dust.
And it’s true, whether you’re a big business or a small business, Business Intelligence spending continues to grow, and its largest growth is in the SMB market, and for Oracle, that means companies with less than $100 million in revenue, which is very important because that’s a market that Oracle doesn’t typically go after with our direct sales force. It’s a great opportunity for you as a potential Oracle reseller.
The reality is that small business or small to medium businesses have many of the same pains that large businesses do. They need to do all types of reporting, whether it’s departmental level reporting on what their inventory levels are or what their sales pipeline is, or whether it’s executive level reporting so that they can understand what their ratios are and their financial balance sheet might look like. And unfortunately a lot of this data lives today in silos, or worse, as the slide says, in spreadsheet hell. They exist in multiple Excel spreadsheets across their Enterprise, and pulling this all together is a very difficult and very tedious and onerous task. Not only is it monotonous and fraught with human error, but what if you get the wrong version of the spreadsheet or it gets updated after you’ve already incorporated the other data in it? Going back and doing that, it really creates a huge problem. And software can be very expensive to solve this problem. So ultimately what’s needed is something that’s easy to use, packaged specifically for the departmental or SMB type buyers and really delivers functionality to them that is not second class, that is first class functionality.
Again, just to kind of reiterate the pains, right, from an SMB perspective. It’s really not that much different from a department or a small department within a larger organization, or, quite frankly, a large company that’s roughly 1,000 employees or so. They have the data, but they don’t have the insight. They know they have it but they can’t put it together to get the big picture, or they’re doing it through a whole lot of manual processing that’s fraught with risk, whether it’s human error, making the incorrect joins or data entry that perhaps results in information that isn’t properly categorized. What this means is that they’re forced to make decisions with imperfect data. They don’t have the best data at the right time to make the best decision. This makes it very, very difficult. Talking about increasing the risk of any given decision. If you're making a decision based on bad data how can you be expected to make the right decision?
Oracle’s a leader in virtually all aspects of Business Intelligence, whether it’s pure Business Intelligence with reporting and dashboarding capabilities, or whether it’s ETL, extraction, transformation and load. That’s the ability to take data from disparate sources and bring it into one place so that you can use it effectively. Or whether it’s data warehousing, holding that data in a secure environment for the life of your business and being able to maintain that data in a fashion that you can ask some very, very complicated questions about the nature of your business, who your best customers are, who your profitability, where that profitability comes from. And more importantly, you can ask questions about the future or forecast into the future. What if I make this change to my supply chain? How will that affect my margins? How will it affect product quality? How will it affect customer satisfaction? All of these kinds of things can be answered with a proper Business Intelligence or data warehousing platform.
BI Standard Edition One provides all the features and functionality you need in a single box. It really is a very, very fantastic offering. Based on proven, market-leading components, many of the components we acquired through our Siebel acquisition, so you may know them from earlier days as Siebel components, and we’ll talk about that in a minute. And it’s packaged and priced to really be affordable for smaller deployments. And it’s – the Standard Edition One is the exact same code as in the Enterprise Edition product. As with most Oracle technology products that’s the case. So the idea is that you can start small, and if you need to grow to some of the more robust functionality or your business grows beyond the licensing limits of a particular product, it’s literally – I hesitate to call it an in-place upgrade because it’s not really – you don’t really do much from a server side. It’s really a legal/licensing side, but all the functionality is already there. You don’t need to migrate data. You don’t need to install additional software or anything like that. You just take advantage of it. So at the end of the day Oracle is ready to grow with your business. Again, complete, easy to afford, start small and grow with no headroom.
BI SE1 includes full-featured Oracle Database and all of the tools that you would expect from the database, right; SQL Developer, Application Express, of course, as well as Warehouse Builder. Allowing you – giving you the ability to take data from disparate sources, whether it’s additional databases or flat files like Excel or even access or even third-party applications, and bringing that data into a single place. We provide that place for you as part of the BI SE1 package. We layer on top of that a BI server, which gives you the ability to do calculations and aggregations against that dataset, and it ultimately allows you to optimize the access of that data for performance. And then we layer on top of that a number of tools, quite frankly. BI Publisher, which is a pixel perfect reporting tool allowing you to build report templates in Word or Excel and then deliver those reports as Word or Excel files, if that’s what your end users expect, or as PDFs or as HTML pages if that’s the path you want to go. BI Dashboards give you the ability to do this very robust dashboarding capability, whether it’s for a sales lead or the president of your company. And then BI Answers, the ability to take those dashboards and drill into the charts and graphs. You know, really drill into and do some point – very, very detailed point analysis.
Talked about the BI Server before. Again, this is a component, the BI Siebel Analytics component that we acquired as part of our Siebel acquisition. It’s now Oracle Business Intelligence Standard Edition One, and Oracle Business Intelligence Enterprise Edition Plus, by the way. Again, the exact same code. The server gives you a way to take your data from disparate sources, whether it’s Excel databases, Oracle databases, non-Oracle databases, pull them together and do some very, very advanced aggregation or calculations on top of them so you get a single view of this data and ultimately can present that data, whether it’s to other applications or to the BI SE1 applications that we’re going to talk about next.
BI Publisher, Interactive Dashboards and Answers are the three big components that are included as part of BI SE1 that really allow you to take the information in the data store, in the BI server and publish it and deliver it directly to your end users. BI Publisher, I mentioned, is a pixel-perfect reporting solution. Uses familiar tools, whether it’s Acrobat or Word or Excel or, quite frankly, many other tools, allow you to develop your report templates and then publish those out. One of the keys to this is BI Publisher can also send the reports out directly via e-mail. And if you send that report to ten people it doesn’t run that report ten times, it sends the same report to all ten people. This is important if you’re working against a dataset that’s rapidly changing and you want everyone to make their decisions based upon the same information. It’s good that everybody has the same report. That way the first person that gets the report is looking at the same data and should have an intelligent conversation with the 10 th or the 100 th person that’s getting that report as well, and they're looking at the exact same thing. Interactive dashboards, these are fantastic, real-time, personalized dashboards for end users, allowing you to see widgets and bar charts and line charts and rollovers and all the different widgets that you would expect in an interactive dashboard are available here built on the underlying data so as the data changes the dashboard changes. You can put alerts in there so that when it meets certain thresholds it fires off an alert and you can see that so it draws your attention in and allows you to hone in on exceptions or problems that you need to solve. And then dash – Oracle Answers, an ad hoc analysis tool, allows you to take those interactive dashboards really one step further, allowing you to look at the charts and the reports that are a part of that, drill into them, modify them and then save them back out to the dashboard to share with others. Pivot tables and pivot charts are kind of standard operation or standard practice with respect to Answers. Again, the idea is as end users begin to use these tools and become familiar with them they become more self-sufficient in terms of answering and delivering some of their reporting needs or their analysis needs, again, to help build their self-sufficiency.
Again, BI Publisher, high-fidelity reporting for all of your document needs, whether it’s legal forms or even checks can be printed directly from BI Publisher. Government forms, operational invoices, all of this stuff is directly leveragable in BI Publisher.
Interactive Dashboards. Again, very robust dashboarding capabilities, allowing you to deliver live, real-time and fully interactive data directly to your end users.
And Oracle Answers, the self-service insight tool that allows end users to drill into the analysis, the base analysis that’s provided, to build their own reports or build their own charts.
All of this, you get the Oracle Database, SE1 with all of the included tools, the Warehouse Builder, Application Express, SQL Developer, blah, blah, blah, BI Publisher, Dashboards, Answers, the server, all of this you get for $1,200.00 per user with a five-user minimum. So for $6,000.00 you get all the software that you need to deploy a complete and robust Enterprise quality BI solution. Now you can see here some of the maxes in terms of 50 users and the numbers of CPUs. That is on a per-socket basis, so you can run that on dual quad core or as more of the advanced processors come out you’re not limited to that, and away you go.
A very brief call to action. Please spend some more time with the Oracle 1-Click Ordering product overview. Understand the value of the database and Application Expression, Content Management and the WebLogic Server Standard Edition to you and to your customers. Understand what the features and functions that they deliver, and understand the pricing and packaging. The idea is that as you’re out there over the course of your normal business, as you identify opportunities that you can take advantage of through Oracle’s Remarketer Program with no authorization and no fee, that you have an opportunity to do that. It really allows you to paint the competition into a box. You can provide solutions that are market leading, innovative and, quite frankly, priced appropriately, and really kind of put the competition on their heels if you will. Talk to your VADs. We’ve got over 35 value-added distributors globally that support Oracle’s Remarketer Program, so chances are high that you’re already working with one of them today. And again, there is no fee or no authorization required. You simply place your order and you enjoy the same pricing benefits that you would as a traditional Oracle partner, the same margins and whatnot. For more information go to www.Oracle.com/goto/Remarketer . There you’ll find all of the information or a lot more information on the Remarketer Program, solution kits and things of that nature. Or go to Partner.Oracle.com where you’ll not only find the same Remarketer information but a lot more information about the more full-featured OPN program and how to take advantage of things like marketing support or advanced implementation training and things of that nature. Thank you and have a nice day.
Oracle BI Standard Edition One The Right BI Foundation for the Emerging Enterprise
Software is too expensive and complicated for SMBs
SMB BI Pains Practical consequence of an evolving IT infrastructure
“ Have data, but lack insight” : Lots of data in operational systems, but lack insight into market, customer, and product trends that could help run the business more effectively.
No “big picture”: Silos of data exist in finance, sales, manufacturing etc, but lack a complete and consistent view of all information to assess overall business performance as well as cause and effect relationships.
“ Manual BI processing….:” Reliance on data export to Excel, where it’s manipulated, cut / paste into reports for presentation to management; process repeated for updates.
Time consuming, costly, error prone, subject to individual interpretation, inflexible, and limited to periodic intervals.
Information is not timely, consistent, or reliable.
“ After-the-fact” insight: Information reaches decision-makers when it’s too late to make a change. Unable to spot emerging opportunities and risks in time to take advantage.
Oracle BI Interactive Dashboards Oracle BI Answers (Ad Hoc Analysis) Oracle BI Publisher (Reporting / Publishing) Oracle Database Oracle Warehouse Builder (ETL) Data Sources Main Database Excel Files Data Sources Other Systems
Oracle BI Server Simplified, Powerful, Intelligence Across Sources
Simplified business model view
Advanced calculation & integration engine
Intelligent request generation and optimized, distributed data access
Mission critical scalability and performance
Foundation for all OBIEE presentation services
Open SQL Interface Oracle BI EE Presentation Services Other 3 rd Party Tools
Oracle BI Server
Oracle OLAP Option
MS Analysis Services
Simplified Business View
Aggregate navigation & creation
Federated query and integration
Optimized SQL / function shipping
Information Delivery Capabilities Reporting, Dashboards, and Ad Hoc Analysis
True “pixel-perfect” reporting and publishing
Report layout using familiar tools (e.g. Word, Adobe)
Single product for all document needs – invoices, checks, financial statements, government forms, etc.
Oracle BI Publisher
Live, intuitive, personalized dashboards
Powerful dashboard to dashboard navigation and dynamic, event-driven guided analytics
Simple yet powerful intelligence for anyone
Oracle Interactive Dashboards Oracle Answers
Powerful ad-hoc analysis via 100% Web UI
Create & modify charts, pivots and dashboards
True business user self sufficiency via intuitive, simplified business model
BI Publisher High-Fidelity Reporting One Solution for All Document Needs
Labels / Bar Codes
Oracle Interactive Dashboards The Most Usable Intelligence Interface
Fully interactive, with unrivaled ease of use characteristics
Personalised to the most detailed level
“ Traditional BI” historical Key Performance Indicators etc, plus live, real-time data access
Personalized, actionable intelligence for the broadest audiences