Kickstarter

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Kickstarter Campaign by Bill Stiernberg
Spoken at the Art Institute of Houston and Houston-North Campuses on March 1st, 2014

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Kickstarter

  1. 1. Bill Stiernberg Zeboyd Games Twitter: @bill_at_zeboyd Email: bill.zeboyd@gmail.com
  2. 2.  I. Intro  II. Kickstarter Basics  III. Pros and Cons  IV. Q & A  V. Project ideas!
  3. 3. Robert Boyd Co-Founder Bill Stiernberg <-That’s me
  4. 4. Robert Boyd Co-Founder That’s me
  5. 5.  Crowdfunding  Marketing tool?  Truly a Campaign
  6. 6.  Marketing  Know your audience, and your fans!  How do they hear about projects?  Give people a story!  Think outside the box  Investment or Patronage?
  7. 7.  Overview  Title  PitchVideo  Elevator Pitch  Funding Goal  Description  Rewards &Tiers  Risks & Challenges
  8. 8.  First thing they see  Catchy “title” image  Professionally produced? ▪ Audio andVideo
  9. 9.  Short and sweet!  Boring!?  Show gameplay or other teaser  Be honest, put yourself out there – if you can  Do they really watch it?  Sometimes.
  10. 10.  “A succinct and persuasive sales pitch.”  Limited # of characters  Focus on:  WHAT the project is  WHO is making it  PLATFORMS it is for  CREDIBILITY ▪ “New turn-based RPG from the creators ofCthulhu Saves the World. Inspired by ChronoTrigger, Phantasy Star & Suikoden. PC/Mac/PS4/Vita.”
  11. 11.  Affects your project scope  Affects your likelihood of funding  Crucial FIRST 48 hours  Crucial FINAL 48 hours  Account for ALL:  Development  Contractors  Physical rewards  SHIPPING  Kickstarter, Amazon Fees  Tax issues
  12. 12.  CATCH their attention!  Make it pretty, polished, animated  Give them what they’re looking for FIRST
  13. 13.  Unique aspects of project  CREDIBILITY is big!  Fun additional game info  ACCOUNTABILITY section  Reward section  Risks & Challenges
  14. 14.  What do they typically want?  Game  OST  Art books, early access, credits,T-shirts, etc.  Unique offerings that don’t kill your funding  Fan involvement  Rewards != Sales
  15. 15.  Digital or Physical Rewards?  Smooth tier variance  Increase value for modest increase in funding
  16. 16.  Required section by Kickstarter.com  Be honest  Few game projects ever go exactly as planned  Focus on your credibility  Give yourself wiggle room – especially on release dates / rewards
  17. 17.  Pros  Keep up momentum  Increase funding  Bigger game scope  Cons  Changes scope of project  May overburden dev team  Easy to underestimate
  18. 18.  Plan for your rewards  Support your new community  Regular updates  Social media, website
  19. 19.  Pros:  Don’t need a publisher!  Direct fan support  Possibly more creative freedom  Set a budget tailored to your needs  Marketing & visibility  Build a community
  20. 20.  Cons  Easy to underestimate costs  Easy to underestimate time  Backers’ expectations?  Answerable to hundreds, thousands  Pressure!  Reward fulfillment  Campaigning = a full time job
  21. 21.  Shantae ½ Genie hero  Chasm  Hyper Light Drifter  Shovel Knight  Cosmic Star Heroine (that’s us!)
  22. 22.  Bill Stiernberg  Zeboyd Games  Twitter:  @bill_at_zeboyd  Email:  bill.zeboyd@gmail.com

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