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Simulation International Presentation

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Explenation of actions for a simulation game that took place in 1 semester.

Explenation of actions for a simulation game that took place in 1 semester.

Published in: Education, Business

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  • 1. Stockholder meeting #1
    -Think different, print different-
    Jeroen Boon, Kerstin Liebl,
    RafiHovsepyan, Joost Verbakel,
    Elvira Walter, Manuela Werwein,
    Linda de Witte
  • 2. Content of the meeting
    1. What was planned?
    2. How did things arise?
    3. Where do we stand after this period?
    4. How are we to continue? (incl. advertising concept)
    5. What have we learned?
    6. What was our group work like?
  • 3. 1. Planning and strategic decisionsObjectives for the past 6 periods:
    Increase market share
    Provide products of good quality for average price
    Decrease liabilities (50% of original amount)
    Optimize production (full efficiency >95% of production capacity)
    Global market player (EU, USA, Japan and Russia)
  • 4. Strategicdecisions
    For period 1-2:
    Plan efficiently production
    Enable sufficient distribution channels (sales people)
    Invest in quality and employees
    For period 3-4:
    Achieve strategic advantage in foreign markets (build warehouses)
    Select reliable suppliers to meet production demand
    For period 5-6:
    Invest in growing markets
    Achieve economies of scale
    Become a major player in the market
  • 5. 2. Arising business along the period
    Split up in 4 topics:
    2.1 - Sales revenue
    2.2 - Marketing mix
    2.3 - Profit for year
    2.4 - Liabilities
  • 6. The Sales quantity per market
    2. Arising business along the period
    • 1. Sales revenue -
  • 2. Arising business along the period
    • 1. Sales revenue-
    The pricing per market
  • 7. 2. Arising business along the period
    • 1. Sales revenue-
  • 2. Arising business along the period
    • 2. Marketing mix -
    • 8. Price
    The marketingmix contains the 5 P’s:- Price- Place- Promotion- Product- Personell
  • 9. Place
    Market priority’s:- The biggest market first (European market)- Continious focus on low delivery times Foreign markets: Using warehouses, (to be able to have low delivery times.)
    - Payment period extended (to 45 days)
    2. Arising business along the period
    • 2. Marketing mix -
  • Promotion
    Graph of change in salespersonal
    2. Arising business along the period
    • 2. Marketing mix -
  • 2. Arising business along the period
    • 2. Marketing mix -
    Product
    Quality management;Average investment per period:
    Plant 1 Plant 2 Main Plant
    0,17 million 0,17 million 0,31 million
  • 10. 2. Arising business along the period
    • 2. Marketing mix -
    Personell
  • 11. 2. Arising business along the period
    • 3. Profit for year -
  • Decided to focus on low liabilities(In period 3 an investment had to be made in a production line)
    2. Arising business along the period
    • 4. liabilities -
  • 3. Where do we stand after the period?- 1. Market share-
    - 1. Share Price
  • 12. 3. Where do we stand after the period?- 2. SWOT-analyses -
    Strengths:
    Highly efficient
    Low liabilities
    High utilization and qualification of production staff (period 5 & 6 -100%)
    Short delivery times (except for period 6)
    Weaknesses:
    High inventory due to unrealized sales
    Missed to increase production volume earlier;
    now not able to compete with group 1 & 3
    • Relative low production volume => High cost price
  • 3. Where do we stand after the period?- 2. SWOT-analyses -
    Opportunities:
    By decreasing prices, higher market share possible
    Expansion in markets Japan and Russia
    Industrialization of emerging markets => more possibilities to reach new customers
    Threats:
    Competitors may increase their market share
    Higher oil price
    More usage of internet opportunities => less printing of paper => less demand
    Price focused countries/consumers
  • 13. 4. How are we to continue?
    Prospects for the next five periods:
    Keep lower pricing
    Find a combination between a low cost price and a pricing based on competitors and market average
    Continue with the low-liablity management
    Keep economies of scale
    Remain efficient
    Increase market share in EC and Russia
    Increase shareholder value
  • 14. Marketing campaign
    Logo
  • 15. Marketing campaign
    Slogan
  • 16. Marketing campaign
    Magazine Advertisement
  • 17. Marketing campaign
  • 18. 5. What have we learned from this project?
    This game requires unique decisions
    Efficiency depends on many fine-tuned factors
    Long-term thinking needed for success
    Increase production volume earlier
    Start aggressive price policy earlier
    Risk aversion keeps you from winning
  • 19. 6. What was our group work like?
    • Very interesting and fun (different characters + cultures)
    • 20. Tasks were split up in departments
    • 21. Every department was discussed as a group before entering the information
    Very time intense (focused on details)
    Attitude was serious and hard-working (reality vs. game)
    High personal commitment to the common goals
  • 22. Stockholder meeting #1
    Thankyouforyour time
    and interest in ourcompany
    Didanyquestionsarrive?

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