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Simulation International Presentation
 

Simulation International Presentation

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Explenation of actions for a simulation game that took place in 1 semester.

Explenation of actions for a simulation game that took place in 1 semester.

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    Simulation International Presentation Simulation International Presentation Presentation Transcript

    • Stockholder meeting #1
      -Think different, print different-
      Jeroen Boon, Kerstin Liebl,
      RafiHovsepyan, Joost Verbakel,
      Elvira Walter, Manuela Werwein,
      Linda de Witte
    • Content of the meeting
      1. What was planned?
      2. How did things arise?
      3. Where do we stand after this period?
      4. How are we to continue? (incl. advertising concept)
      5. What have we learned?
      6. What was our group work like?
    • 1. Planning and strategic decisionsObjectives for the past 6 periods:
      Increase market share
      Provide products of good quality for average price
      Decrease liabilities (50% of original amount)
      Optimize production (full efficiency >95% of production capacity)
      Global market player (EU, USA, Japan and Russia)
    • Strategicdecisions
      For period 1-2:
      Plan efficiently production
      Enable sufficient distribution channels (sales people)
      Invest in quality and employees
      For period 3-4:
      Achieve strategic advantage in foreign markets (build warehouses)
      Select reliable suppliers to meet production demand
      For period 5-6:
      Invest in growing markets
      Achieve economies of scale
      Become a major player in the market
    • 2. Arising business along the period
      Split up in 4 topics:
      2.1 - Sales revenue
      2.2 - Marketing mix
      2.3 - Profit for year
      2.4 - Liabilities
    • The Sales quantity per market
      2. Arising business along the period
      • 1. Sales revenue -
    • 2. Arising business along the period
      • 1. Sales revenue-
      The pricing per market
    • 2. Arising business along the period
      • 1. Sales revenue-
    • 2. Arising business along the period
      • 2. Marketing mix -
      • Price
      The marketingmix contains the 5 P’s:- Price- Place- Promotion- Product- Personell
    • Place
      Market priority’s:- The biggest market first (European market)- Continious focus on low delivery times Foreign markets: Using warehouses, (to be able to have low delivery times.)
      - Payment period extended (to 45 days)
      2. Arising business along the period
      • 2. Marketing mix -
    • Promotion
      Graph of change in salespersonal
      2. Arising business along the period
      • 2. Marketing mix -
    • 2. Arising business along the period
      • 2. Marketing mix -
      Product
      Quality management;Average investment per period:
      Plant 1 Plant 2 Main Plant
      0,17 million 0,17 million 0,31 million
    • 2. Arising business along the period
      • 2. Marketing mix -
      Personell
    • 2. Arising business along the period
      • 3. Profit for year -
    • Decided to focus on low liabilities(In period 3 an investment had to be made in a production line)
      2. Arising business along the period
      • 4. liabilities -
    • 3. Where do we stand after the period?- 1. Market share-
      - 1. Share Price
    • 3. Where do we stand after the period?- 2. SWOT-analyses -
      Strengths:
      Highly efficient
      Low liabilities
      High utilization and qualification of production staff (period 5 & 6 -100%)
      Short delivery times (except for period 6)
      Weaknesses:
      High inventory due to unrealized sales
      Missed to increase production volume earlier;
      now not able to compete with group 1 & 3
      • Relative low production volume => High cost price
    • 3. Where do we stand after the period?- 2. SWOT-analyses -
      Opportunities:
      By decreasing prices, higher market share possible
      Expansion in markets Japan and Russia
      Industrialization of emerging markets => more possibilities to reach new customers
      Threats:
      Competitors may increase their market share
      Higher oil price
      More usage of internet opportunities => less printing of paper => less demand
      Price focused countries/consumers
    • 4. How are we to continue?
      Prospects for the next five periods:
      Keep lower pricing
      Find a combination between a low cost price and a pricing based on competitors and market average
      Continue with the low-liablity management
      Keep economies of scale
      Remain efficient
      Increase market share in EC and Russia
      Increase shareholder value
    • Marketing campaign
      Logo
    • Marketing campaign
      Slogan
    • Marketing campaign
      Magazine Advertisement
    • Marketing campaign
    • 5. What have we learned from this project?
      This game requires unique decisions
      Efficiency depends on many fine-tuned factors
      Long-term thinking needed for success
      Increase production volume earlier
      Start aggressive price policy earlier
      Risk aversion keeps you from winning
    • 6. What was our group work like?
      • Very interesting and fun (different characters + cultures)
      • Tasks were split up in departments
      • Every department was discussed as a group before entering the information
      Very time intense (focused on details)
      Attitude was serious and hard-working (reality vs. game)
      High personal commitment to the common goals
    • Stockholder meeting #1
      Thankyouforyour time
      and interest in ourcompany
      Didanyquestionsarrive?