Joost Rietveld
Strategic Advisor for Two Tribes
PhD. in management at London Cass Business School
www.strategyguide.nl | @...
Evolution vs. revolution in the
digital gaming industry
“How small and medium sized video game
developers can and need to ...
Content of presentation
• Context
• Two Tribes retrospective
• Lessons learned
• Future for Two Tribes?
1/29/2015 Game in ...
Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation...
Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation...
Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation...
Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation...
Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation...
Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation...
Context
A rapidly changing, maturing, but dynamic
industry, characterized by fads,
technological changes and consolidation...
Two Tribes retroperspective
1/29/2015 Game in the City 2010 r/evolutie
Two Tribes retroperspective
1/29/2015 Game in the City 2010 r/evolutie
Institutionalization of the digital gaming
industry...
Two Tribes retroperspective
1/29/2015 Game in the City 2010 r/evolutie
Digital revolution in gaming..
How the advent of di...
True indie publishing in digital gaming?
How Two Tribes evolves through Two Tribes
publishing
Two Tribes retroperspective
...
Lessons learned (the boring stuff)
1. Find balance between exploration – exploitation
(March, 1991)
2. Continuously innova...
Future for Two Tribes?
1/29/2015 Game in the City 2010 r/evolutie
New IP based
on puzzle
genre
Strategic- and
marketing
ca...
THANKS!
gjrietveld@gmail.com
@vgstrategyguide
www.twotribes.com | www.strategyguide.nl
1/29/2015 Game in the City 2010 r/e...
References
• Barney, J. (1991) Firm resources and sustained
competitive advantage, Journal of Management,
Vol. 17, no. 1.
...
Game in the City 2010
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Game in the City 2010

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Presentation held as strategic advisor for Two Tribes at Game in the City 2010. 'How small and medium sized video game developers can and need to evolve through industry wide revolutions'

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Game in the City 2010

  1. 1. Joost Rietveld Strategic Advisor for Two Tribes PhD. in management at London Cass Business School www.strategyguide.nl | @vgstrategyguide 1/29/2015 Game in the City 2010 r/evolutie
  2. 2. Evolution vs. revolution in the digital gaming industry “How small and medium sized video game developers can and need to evolve through industry wide revolutions?” 1/29/2015 Game in the City 2010 r/evolutie
  3. 3. Content of presentation • Context • Two Tribes retrospective • Lessons learned • Future for Two Tribes? 1/29/2015 Game in the City 2010 r/evolutie
  4. 4. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
  5. 5. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
  6. 6. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
  7. 7. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
  8. 8. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
  9. 9. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
  10. 10. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
  11. 11. Two Tribes retroperspective 1/29/2015 Game in the City 2010 r/evolutie
  12. 12. Two Tribes retroperspective 1/29/2015 Game in the City 2010 r/evolutie Institutionalization of the digital gaming industry How original IP triggered foundation of Two Tribes B.V.
  13. 13. Two Tribes retroperspective 1/29/2015 Game in the City 2010 r/evolutie Digital revolution in gaming.. How the advent of digital distribution channels triggered a conception of self sustainability
  14. 14. True indie publishing in digital gaming? How Two Tribes evolves through Two Tribes publishing Two Tribes retroperspective 1/29/2015 Game in the City 2010 r/evolutie
  15. 15. Lessons learned (the boring stuff) 1. Find balance between exploration – exploitation (March, 1991) 2. Continuously innovate (Carcia & Calantone, 2002) - incrementally to exploit on what you have (BUT DO ADD VALUE!) - really new to explore on novel ideas and opportunities 3. Know your strengths, know your market - to know where you are heading… (Barney, 1991) - adopt a contingency approach (Mintzberg, 1978) 1/29/2015 Game in the City 2010 r/evolutie
  16. 16. Future for Two Tribes? 1/29/2015 Game in the City 2010 r/evolutie New IP based on puzzle genre Strategic- and marketing capabilities Two Tribes Publishing B.V.
  17. 17. THANKS! gjrietveld@gmail.com @vgstrategyguide www.twotribes.com | www.strategyguide.nl 1/29/2015 Game in the City 2010 r/evolutie
  18. 18. References • Barney, J. (1991) Firm resources and sustained competitive advantage, Journal of Management, Vol. 17, no. 1. • Garcia, R. & Calantone, R. (2001) A critical look at technological innovation typology and innovativeness terminology: a literature review, Journal of Product Innovation Management, Vol. 19, no. 2. • March, J.G. (1991) Exploration and exploitation in organizational learning, Organizational Science, Vol. 2, no. 1. • Mintzberg, H. (1978) Paterns in strategy formation, Management Science, Vol. 24, no. 9. 1/29/2015 Game in the City 2010 r/evolutie

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