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Game in the City 2010

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Presentation held as strategic advisor for Two Tribes at Game in the City 2010. 'How small and medium sized video game developers can and need to evolve through industry wide revolutions'

Presentation held as strategic advisor for Two Tribes at Game in the City 2010. 'How small and medium sized video game developers can and need to evolve through industry wide revolutions'

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    Game in the City 2010 Game in the City 2010 Presentation Transcript

    • 2011
      2007
      2009
      2001
      2008
      2010
    • JoostRietveld
      Strategic Advisor for Two Tribes
      PhD. in management at London Cass Business School
      www.strategyguide.nl | @vgstrategyguide
      11/19/2010
      Game in the City 2010 r/evolutie
    • Evolution vs. revolution in the digital gaming industry
      “How small and medium sized video game developers can and need to evolve through industry wide revolutions?”
      11/19/2010
      Game in the City 2010 r/evolutie
    • Content of presentation
      Context
      Two Tribes retrospective
      Lessons learned
      Future for Two Tribes?
      11/19/2010
      Game in the City 2010 r/evolutie
    • Context
      A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation.
      11/19/2010
      Game in the City 2010 r/evolutie
    • Context
      A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation.
      11/19/2010
      Game in the City 2010 r/evolutie
    • Context
      A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation.
      11/19/2010
      Game in the City 2010 r/evolutie
    • Context
      A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation.
      11/19/2010
      Game in the City 2010 r/evolutie
    • Context
      A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation.
      11/19/2010
      Game in the City 2010 r/evolutie
    • Context
      A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation.
      11/19/2010
      Game in the City 2010 r/evolutie
    • Context
      A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation.
      11/19/2010
      Game in the City 2010 r/evolutie
    • Two Tribes retroperspective
      11/19/2010
      Game in the City 2010 r/evolutie
    • Two Tribes retroperspective
      11/19/2010
      Game in the City 2010 r/evolutie
      Institutionalization of the digital gaming industry
      How original IP triggered foundation of Two Tribes B.V.
    • Two Tribes retroperspective
      11/19/2010
      Game in the City 2010 r/evolutie
      Digital revolution in gaming..
      How the advent of digital distribution channels triggered a conception of self sustainability
    • True indie publishing in digital gaming?
      How Two Tribes evolves through Two Tribes publishing
      Two Tribes retroperspective
      11/19/2010
      Game in the City 2010 r/evolutie
    • Lessons learned (the boring stuff)
      Find balance between exploration – exploitation (March, 1991)
      Continuously innovate (Carcia & Calantone, 2002)- incrementally to exploit on what you have (BUT DO ADD VALUE!)- really new to explore on novel ideas and opportunities
      Know your strengths, know your market- to know where you are heading… (Barney, 1991)- adopt a contingency approach (Mintzberg, 1978)
      11/19/2010
      Game in the City 2010 r/evolutie
    • Future for Two Tribes?
      11/19/2010
      Game in the City 2010 r/evolutie
    • THANKS!
      gjrietveld@gmail.com
      @vgstrategyguide
      www.twotribes.com | www.strategyguide.nl
      11/19/2010
      Game in the City 2010 r/evolutie
    • References
      Barney, J. (1991) Firm resources and sustained competitive advantage, Journal of Management, Vol. 17, no. 1.
      Garcia, R. & Calantone, R. (2001) A critical look at technological innovation typology and innovativeness terminology: a literature review, Journal of Product Innovation Management, Vol. 19, no. 2.
      March, J.G. (1991) Exploration and exploitation in organizational learning, Organizational Science, Vol. 2, no. 1.
      Mintzberg, H. (1978) Paterns in strategy formation, Management Science, Vol. 24, no. 9.
      11/19/2010
      Game in the City 2010 r/evolutie