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20 common mistakes you should avoid while handling an e-marketing campaign
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20 common mistakes you should avoid while handling an e-marketing campaign

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Presented at JoomlaDay Sydney 2013 by Adrien Baborier, AcyMailing.

Presented at JoomlaDay Sydney 2013 by Adrien Baborier, AcyMailing.

Published in: Technology, Business

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  • 1. 10 20 questions about e-mail marketing Adrien Baborier AcyMailing – Project Manager
  • 2. 10 questions about e-mail marketing Who am I?
  • 3. 10 questions about e-mail marketing 1/ Build your list of contacts 2/ Write your Newsletter… 3/ … and send it 4/ Analyze your statistics 3
  • 4. 10 questions about e-mail marketing How can I extend my list of contacts?
  • 5. 10 questions about e-mail marketing • • • • Subscription form Integration with your contact form Integration with your registration form Add a checkbox to your checkout process • Facebook page • Squeeze page 5
  • 6. 10 questions about e-mail marketing I just bought a list of 2 millions contacts… Can I import them in AcyMailing?
  • 7. 10 questions about e-mail marketing • Yes, you can! • But… 7
  • 8. 10 questions about e-mail marketing 1/ Build your list of contacts 2/ Write your Newsletter… 3/ … and send it 4/ Analyze your statistics 8
  • 9. 10 questions about e-mail marketing Should I include an unsubscribe link?
  • 10. 10 questions about e-mail marketing
  • 11. 10 questions about e-mail marketing • For your users • For you! • Avoid users marking you as spam • Get feedback about your users 11
  • 12. 10 questions about e-mail marketing Can I create responsive emails?
  • 13. 10 questions about e-mail marketing • Sure! • Keep in mind it won’t always work… 13
  • 14. 10 questions about e-mail marketing What Newsletter should I send?
  • 15. 10 questions about e-mail marketing • Send information your customer needs… • …when he needs it. 15
  • 16. 10 questions about e-mail marketing 1/ Build your list of contacts 2/ Write your Newsletter… 3/ … and send it 4/ Analyze your statistics 16
  • 17. 10 questions about e-mail marketing When should I send my Newsletter?
  • 18. 10 questions about e-mail marketing • Don’t send it in a rush • Test it • Test it • Test it 18
  • 19. 10 questions about e-mail marketing My host does not allow me to send more than 400 emails per hour, but I have a database of 2000 contacts... What should I do?
  • 20. 10 questions about e-mail marketing • Spread your send process • Upgrade your host plan • Use an external delivery service 20
  • 21. 10 questions about e-mail marketing 1/ Build your list of contacts 2/ Write your Newsletter… 3/ … and send it 4/ Analyze your statistics 21
  • 22. 10 questions about e-mail marketing I have a 35% open rate… How come 65% of my users don’t receive my news?
  • 23. 10 questions about e-mail marketing • Statistics are not 100% accurate • 30% < Great • 15% < Good < 30% • Poor < 15% 23
  • 24. 10 questions about e-mail marketing I have a 10% open rate... How can I improve it?
  • 25. 10 questions about e-mail marketing • People receive my News but don’t open it… • Subject • Sender information • Few first words • People don’t receive my News… 25
  • 26. 10 questions about e-mail marketing How can I improve my deliverability?
  • 27. 10 questions about e-mail marketing • SPF • Sender-ID • DKIM • Blacklists • Use an external delivery service • Test on mail-tester.com 27
  • 28. 10 questions about e-mail marketing mail-tester.com 28
  • 29. 10 questions about e-mail marketing mail-tester.com 29
  • 30. 10 questions about e-mail marketing • Go EAT! 30