Your SlideShare is downloading. ×
Google Analytics Joomla Chicago 200905
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Google Analytics Joomla Chicago 200905

1,266
views

Published on

Google Analytics: Case Study presented at Joomla Chicago User Group

Google Analytics: Case Study presented at Joomla Chicago User Group

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,266
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
45
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. On Line, On Message, On the Money with Google Analytics Presented by: Avery Cohen - Metrist Partners May 1, 2009
    • 2. Today’s Objectives
      • Making your web site deliver for you and your customers
        • Identify your business goals and develop a strategy for online marketing that will meet those goals
        • Evaluate content and calls-to-action based on those goals
        • Implement Google Analytics in your CMS
        • Use Google Analytics to gain insights into how to better meet your business goals
        • Use Google Analytics to gain insights into Search Engine Optimization for your web site
    • 3. Is your website a slacker?
    • 4. What are Your Goals?
      • Specific
      • Measurable
      • Actionable
      • Relevant
      • Time-bound
    • 5. Setting Goals % from web New Email Registrations Goals Jan Feb Mar Revenue Profit Number ofTransactions Avg Transaction Value % Transactions over $100 New Customers Returning Customers Email List Size
    • 6. Getting to Actionable
      • Steps to “conversions”
        • Visits the web site
        • Views more than one page
        • Reaches specific “value-add” content
        • Opts in for email
        • Fills out a “contact” form
        • Makes a phone call
        • Makes a purchase
    • 7. Tools for an Online Strategy
      • Online = Interactive
      Email Web Site Social Media Mobile / text Search, Blogs & Public Relations
    • 8. Conversion Rates
    • 9. Setting Goals in Google Analytics 1 2 3
    • 10. Tracking Goals in Google Analytics
    • 11. Conversion Rate
    • 12. What do you want to be known for?
    • 13. A Brand is NOT a Logo A Brand is an Experience
    • 14. Experience = Strong Call to Action Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
    • 15. Experience = Content
    • 16. What do your customers want?
    • 17. How do people find you?
    • 18. Content
    • 19. Bounce Rate
    • 20. Referral Sources
    • 21. Example Site CMS Expo
    • 22. CMS Expo Site Activity
    • 23. CMS Expo Site Activity
    • 24. CMS Expo Visitors
    • 25. CMS Expo Visitors
    • 26. Traffic Sources
    • 27. Paid vs “Organic” Search
    • 28. Paid vs “ Organic ” Search
    • 29. Paid vs “ Organic ” Search
    • 30. Other Reports of Interest
      • Top Landing Pages
        • Sources and Keywords
      • Top Content Details
        • Navigation Summary
      • Site Overlay
    • 31. Site Optimization
      • Focus on conversions
        • Views more than one page
        • Reaches specific “value-add” content
        • Opts in for email
        • Fills out a “contact” form
        • Makes a phone call
        • Makes a purchase
      • Segment and test
    • 32. CMS Expo Registration
      • 4100 on conference page (30.6% of 13,400)
      • 410 on registration page (10%)
      • 130 to paypal (25%)
    • 33. Google Analytics Funnel Report
    • 34. Google Analytics Advanced Topics
      • Tracking Offsite Links
      • Tracking Email
      • Excluding your people
      • Your CMS will handle much of this
    • 35. Drupal Modules Google Analytics Module tracks offsite links and downloads of PDFs and other media files. Does not track button click events. http://drupal.org/project/path_redirect Path Redirect http://drupal.org/project/google_analytics Google Analytics http://drupal.org/project/xmlsitemap XML Sitemap http://drupal.org/project/nodewords Meta Tags http://drupal.org/project/pathauto Clear text URLs
    • 36. Joomla Extensions JoomlaGAtor tracks offsite links and downloads of PDFs and other media files. Does not track button click events. http://extensions.joomla.org/extensions/site-management/site-analytics/3356/details JoomlaGAtor http://extensions.siliana.com/en/sh404SEF-and-url-rewriting/sh404SEF-Joomla-SEF-URL-without-URL-rewriting-or-.htaccess.html sh404SEF
    • 37. Setting Goals % from web New Email Registrations Month Goals Plan Actual +/- Revenue Profit Number ofTransactions Avg Transaction Value % Transactions over $100 New Customers Returning Customers Email List Size
    • 38. Tracking KPIs
      • Key Performance Indicators (KPIs)
        • Baseline – previous year ± special events
        • Set goals
        • Track results
        • Evaluate based on goals and trends
        • Take action!
    • 39. Recommendations for CMS Expo
      • Track Sign-Ups (Email, RSS) as Goals
      • More Outbound Communication
        • Track Visits from Email (URL Campaign Tagging)
        • Send More Emails
        • Update RSS Feed
      • Reach Out to the Drupal Community
      • Improve Internal Linking
      • Optimize for Search Keywords
        • Drupal, Alfresco, Joomla!
        • Learn, training, conference
      • Evaluate & Optimize Paid Search Campaign
    • 40. Thank You Metrist Partners 2525 N. Elston Ave. Suite D230 Chicago, Illinois 60647 847-926-8280 Avery Cohen [email_address] @averycohen http:// www.metristpartners.com