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•As the key to understanding the type of culture, unique
cultural features encoded in some form of information to
identify...
There are three kinds of global cultural codes:

•Preliterate (traditional)
•Literary

•Screenful (the amount of informati...
G. Clotaire Rapaille, or Gilbert Clotaire Rapaille, is a marketing
specialist. Born in France, he has a doctorate from La ...
“The Cultural Code”
Clotaire Rapaille

Clotaire Rapaille, CEO of Archetype Discoveries Worldwide Consultancy,
the author o...
In every culture there is a hidden code that determines our way of acting
and thinking. Knowing this code means:

Negative...
•CREATIVITY FOR INNOVATIVE FORMS OF COMPETITIVENESS
•INTEGRITY, HONESTY AND TRANSPARENCY

•COMMITMENT TO SUSTAINABILITY (L...
•Act with transparency and respect to the agreements with the different
publics with which the company interacts, promotin...
“When an impression occurs, it strongly conditions our processes
and gives shape to our future actions. Each deep impressi...
•Kononenko B. The big Dictionary of Cultural Studies. Moscow,
2003 - ISBN 5-94538-390-2

•Culture and Cultural Studies: Gl...
Culture Code - Vision and Values
Culture Code - Vision and Values
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Culture Code - Vision and Values

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Presentation about Psychology and best pratices for marketing, business and administration

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Transcript of "Culture Code - Vision and Values"

  1. 1. •As the key to understanding the type of culture, unique cultural features encoded in some form of information to identify a culture •Cultural code defines a set of images that are associated with a particular set of stereotypes in our minds. This is sort of cultural unconscious, which is hidden even from our own understanding, but is also seen in our actions •Cultural code of a nation helps to understand the behavioral responses of its inhabitants, as the cultural code of a corporation it self on the related to their executives and work force as well
  2. 2. There are three kinds of global cultural codes: •Preliterate (traditional) •Literary •Screenful (the amount of information visible at one time on a display – Merrian Webster Dic.) Each type contains basic cultural code, opened to self-generation of new, secondary cultural codes
  3. 3. G. Clotaire Rapaille, or Gilbert Clotaire Rapaille, is a marketing specialist. Born in France, he has a doctorate from La Sorbonne. He moved to the United States in the early 80s Dr. Rapaille's technique for market research has grown out of his work in the areas of psychiatry, psychology, and cultural anthropology Dr. Rapaille developed his theory on the brain after working as a psychologist for autistic children and studying Konrad Lorenz ”theory of Imprints” and John Bowlby ”theory of attachment” He is known for advising politicians and advertisers on how to influence people's unconscious decision making. Rapaille's work identifies the unstated needs and wants of people in a certain culture or country as cultural archetypes (see the books: “The Cultural Code” and “7 Secrets of Marketing”)
  4. 4. “The Cultural Code” Clotaire Rapaille Clotaire Rapaille, CEO of Archetype Discoveries Worldwide Consultancy, the author of the renowned book "The Cultural Code" (Free Press), says: "People and brands generate remarkable impressions" as a cultural code. A code that effectively mark the behavior, and the very identity of human beings, institutions, and perhaps countries. This cultural code, it is the unconscious image of how we humans perceive the value of a brand, or identity BRANDS, IDENTITIES AND CODES GENERATE CONNECTIONS AND BEHAVIORS AND A WAY OF LIVING
  5. 5. In every culture there is a hidden code that determines our way of acting and thinking. Knowing this code means: Negatively considering: to be able to manipulate individuals and turn them into consumers, collaborators, supporters Positively considering: to recognize the code and anticipate necessary services and products that are and/or may give the opportunity for growth of the individual in society and the environment The use of this information will depend only on the type of business you are ...
  6. 6. •CREATIVITY FOR INNOVATIVE FORMS OF COMPETITIVENESS •INTEGRITY, HONESTY AND TRANSPARENCY •COMMITMENT TO SUSTAINABILITY (LONG-TERM VISION) •CONFIDENCE THROUGH PERSONAL AND PROFESSIONAL CONSIDERATION •SECURITY AND SUPPORT TO THOSE WITH WHOM WE INTERACT •SITUATIONAL AWARENESS
  7. 7. •Act with transparency and respect to the agreements with the different publics with which the company interacts, promoting durable and reliable connections •Employing the highest standards of quality and service available, trying to satisfy our customers •Generate innovative forms of growth and development that add value to the company and its shareholders •Promote a reasoned statement supported by veracity of the information and facts •Provide a safe and healthy workplace that encourages initiative, creativity and continuous growth of human capital •Contribute to the integral development of the communities where we operate and society at large, while respecting their culture and customs •Establish a sustainable management of processes, based on the balance between economic, social and environmental dimensions •Comply with national laws and international conventions and integrating our value chain in this undertaking and promoting a sustainable and competitive business environment
  8. 8. “When an impression occurs, it strongly conditions our processes and gives shape to our future actions. Each deep impression helps make us more and more what we are. The combination of deep impressions defines us”. (G. Clotaire Rapaille)
  9. 9. •Kononenko B. The big Dictionary of Cultural Studies. Moscow, 2003 - ISBN 5-94538-390-2 •Culture and Cultural Studies: Glossary. Moscow, 2003. ISBN 588687-134-9 •Rapaille, G.Clotaire. “The Culture Code: An Ingenious Way to Understand Why People”. New York, 2006. ISBN 978-0-7679-2056-8
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