In what ways does your media product use, develop or challenge forms and conventions of real media products?
The documentary we produced, No Body’s Perfect, sticks very closely to the codes and conventions of the documentaries we had previously studied such The Devil Made Me Do it. This is because as a group we thought we would attempt to produce a media product which could be recognised as a professionally made documentary.
An aspect of the documentary that closely follows the codes and conventions is the filming of are interviews. For each interview we filmed it so the interviewee’s eye line was in the top third of the frame, and was filmed either to the left or right of the screen in either a close up or mid shot and this was all so we could make are documentary appear industry produced.
Also to conform with the codes we included titles to identify who was being interviewed and their relevance to the documentary, the titles were put on two different lines with the name being on the top line and relevance on the bottom. These are an essential part of producing a documentary as it allows the audience to understand what and who is on the screen.
To conform to the conventions we also filmed numerous cutaways to support what is being said by the interviewee and also to cover the edit so there would be no jump cuts in the final product. This is significant to the quality of the documentary as if there were jump cuts the documentary would look disjointed.
For are documentary we also included a series of vox pops to open are documentary this is quite common in documentaries as it shows the audience glimpses of what the documentary is about. We also created are own title sequence with a soundtrack, which was also used in are radio trailer, we chose to do this as it will form a link between the advert and the programme which the audience would be able to recognise.
Print Ad For us to produce a successful print ad we needed to look at other Channel 4 advertisements, as this was the channel are product would be broadcasted on. To do this we needed one main image, the channel logo, a catchy, attention-grabbing slogan and the broadcast details in a solid coloured box. For are print ad we used an image of someone with tight jeans on to emphasise the slogan we were using which is ‘Does my bum look big in this?’. We thought that this image works well as are documentary is about how people care about how they look and how people can be obsessed with how they look. As you can see above are print ad resembles other channel 4 products therefore we have tried to conform to the codes and conventions as closely as possible. We have located are scheduling, title and slogan in the bottom corner of are ad this is because we have acknowledged that channel 4 frequently use this technique. We have also included the channel 4 logo in the ad and is located towards one side of the product, this also closely follows the format of other channel 4 print ads.
Radio Trailer For our radio trailer we tried to follow the codes and conventions we collected from other radio adverts. We included the same voiceover as was used in the documentary itself to help anchor the two products together as a brand. We also used the same music for both are music bed for are radio trailer and are documentary title sequence. During the trailer there are clips from the documentary in order to give the audience a taste for what will be discussed during the programme. At the end of the trailer is the channel the documentary will be broadcast on and the time and date. This follows the conventions of radio trailers as these are typically the last thing heard on an advert.