Direct to Consumer         Soma 365 Content Marketing                                Acquire | Retain | MonetizeSoma 365 S...
What Are We   Talking About?                                                                             The Big Idea     ...
What’s Soma’s     Solution?                                                                                               ...
How Would       It Work?                                                                                        Marketing ...
How Do We   Work Together?                                                                                                ...
What Are We   Selling Brands?                                                 Soma 365 Package        Customizable Solutio...
Can You Explain    “The Show?”                                                 Lifestyle Vignette Series        A Year ‘Ro...
When Are The    Promotions?                                                       12 Month Calendar        Targets Buyers ...
How Do Brands   Deliver Offers?                                                    Vignette Integration        Target View...
What Do     Viewers See?                                                           Branded Player     Soma 365’s Branded P...
How Do Brands   Expand Reach?                                                           Lifestyle Content Pods       A Lib...
How Do Brands     Interact?                                                          Social Engagement       To Create a 1...
How Do Brands    Drive To POS?                                                                 DR Landing Page        Bran...
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Soma365 + SBG Partnership Opportunity

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Soma365 + SBG Partnership Opportunity

  1. 1. Direct to Consumer Soma 365 Content Marketing Acquire | Retain | MonetizeSoma 365 Studios www.soma365studio.com
  2. 2. What Are We Talking About? The Big Idea Packaging Direct Response Offers with Soma 365 Content Marketing Programs to Engage Local Consumers and Drive Them to a Digital POS Television Soma Digital Lifestyle Convert Users Audience Platforms Engagement Into Buyers Screen Agnostic Strategy to Acquire, Retain and Monetize •1 SBG Promotes Soma 365 Digital Platforms Across Network of 80+ Stations •2 Call-To-Action Broadcast Media Drives User Acquisition on Digital Platforms •3 Retain Active Users with Lifestyle-Based Content and Promotional Offers •4 Aggregate Acquired Digital Users Into Localized User Segments •5 Monetize Local User Segments via Direct Response with Soma’s Digital POSSoma 365 Studios www.soma365studio.com
  3. 3. What’s Soma’s Solution? Overall Model Television Call-to-Action Visit Website Download App Smartphone Platform Online Platform Tablet Platform Soma 365 Lifestyle Vertical Videos Images Active Users Articles Promo Offers Brand/Product Marketing and Advertising Brand/Product Marketing and Advertising e Commerce PlatformSoma 365 Studios www.soma365studio.com
  4. 4. How Would It Work? Marketing Ecosystem Soma 365 Lifestyle Verticals Entertainment Health & Inspiration Beauty & Fashion Travel & Luxury Business & News Food & Spirits Kids & Parents User Acquisition SBG Television Stations Smartphones TV Media Offer Marketing Visit Website and Promo Local Viewer and Advertising Desktops/Laptops Download App Acquisition Tablets Content Marketing Program – Digital Activation Soma 365 Digital POS Landing Pages Branded Players Facebook Programs Local User Segments Localized Delivers Offer Specific Point-Of-Sale Traffic EngagementSoma 365 Studios www.soma365studio.com
  5. 5. How Do We Work Together? Sales + Distribution Sinclair Sales Soma 365 Lifestyle Verticals Soma Sales Brightcove CMS/CDN Sinclair Properties Advertiser Properties Ad Serving Platform Brand Website Station Websites Smartphone Apps Brand Smartphone App Branding Tablet Apps Content Advertising Content Brand Tablet App Promotion Facebook Profiles Brand Facebook Profile Content Marketing Program – Digital Activation Content Content Landing Pages Branded Video Players Facebook Programs Ad Media Ad Media Content Content Ad Media Smartphone Platform Online Platform Tablet PlatformSoma 365 Studios www.soma365studio.com
  6. 6. What Are We Selling Brands? Soma 365 Package Customizable Solutions For Acquisition, Retention and Monetization • Multi Platform Lifestyle Property • Lifestyle Vignette Series That Feature Promotions and Special Offers • Branded Video Player Environments with Soma Content Bundles • Social Interaction with Buddy Media Activation Programs • Direct Response Landing Pages That Connect to POSSoma 365 Studios www.soma365studio.com
  7. 7. Can You Explain “The Show?” Lifestyle Vignette Series A Year ‘Round Conversation with Consumers about Purchasing Soma 365 “Discover Life Everyday” • Seasons, Holidays and Occasions are the primary drivers for over 85% of all purchase decisions • Twelve (12) monthly videos focus on products, activities and lifestyle elements that contribute to happiness, health and success • Soma 365 targets consumers with a calendar of aspirational and inspirational purchasing opportunities that support wellness • Vignettes are designed to target different purchasing segments within both male and female consumersSoma 365 Studios www.soma365studio.com
  8. 8. When Are The Promotions? 12 Month Calendar Targets Buyers Around Seasonal Topics, Holidays and Special Occasions JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECSoma 365 Studios www.soma365studio.com
  9. 9. How Do Brands Deliver Offers? Vignette Integration Target Viewers/Users with Thirty (30) Day Direct Response Offers/Promos Vignettes Include a 01:30 Sponsored Segment • Sponsored segments are contextually integrated into each vignette, providing organic placement of Brand Partners and their products • Segments will be designed to showcase a limited time offer/promo, highlighting unique value or utility that drives urgency and purchase intent • Segment script and on-screen messaging will push viewers to a direct response landing page • Offer activation on Facebook will also be used to increase engagement and drive POS conversionsSoma 365 Studios www.soma365studio.com
  10. 10. What Do Viewers See? Branded Player Soma 365’s Branded Player enables Brand partners to Deliver Branded Experiences and Sustained Engagement to Target Viewers Interactive Branded Environment • Player Screen • Banner Ad • Video Selection • Link to Landing Pages Customized Video Play Lists • Brand Partner Original Content (e.g. Infomercial) • Soma 365 Content Libraries Lifestyle Content Pods • Three (3) weekly videos + articles • Three (3) month termSoma 365 Studios www.soma365studio.com
  11. 11. How Do Brands Expand Reach? Lifestyle Content Pods A Library of Aspirational and Vibrant Luxury Lifestyle Content that Delivers Superior Style, Wellness and Entertainment Values to Brand Partners Target Customers with “Pods” of Soma 365 Premium Lifestyle Content • Available anywhere -- websites, mobile sites, smartphone apps and tablet apps Acquire New Customers by Activating with “Content Pods” Curated From Soma 365’s Key Lifestyle Verticals, including: • Entertainment • Beauty & Fashion Soma 365 Lifestyle Vertical • Travel & Luxury Content Pod Inventory Bundle • Business & News Images Sponsor Logo/Status • Health & Inspiration Videos Pre-Roll/Single Card • Food & Spirits Articles Banner Ad • Kids & ParentsSoma 365 Studios www.soma365studio.com
  12. 12. How Do Brands Interact? Social Engagement To Create a 1-on-1 Conversation with Target Customers, Brand Partner Content Marketing Programs Include Custom Activation on Facebook Brand Partner Facebook Programs will Integrate: • Content and special offers that encourage viral sharing • Fan Pages with Poll’s that encourage voting • Enter to win contests that drive registration Facebook Activation will Increase: Content + Social = Engaged Customers • Page Traffic Content Creates Conversation • Friends If your not creating content regularly, your brand is not being heard. • Likes • Commenting ! ! Your Customers Value Content Content is a social currency customers will seek out and spread for you.Soma 365 Studios www.soma365studio.com
  13. 13. How Do Brands Drive To POS? DR Landing Page Brand Partners Monetize Audiences with a Direct Response Landing Page 1 Drive Traffic with Pre-Roll and Banner Ads around Soma 356 Content 2 Initiate purchase decisions with Special Offers and Promotions Convert Viewers to CustomersSoma 365 Studios www.soma365studio.com

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