What is Internet Marketing? “Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet.” en.wikipedia.org/wiki/Internet_marketing
If you only take one thing away from today... GET......
Effective Web Marketing Google Analytics: Where are you? http://www.google.co.uk/analytics/
Effective Web Marketing Research:Choosing Keywords • Think like a customer • Think laterally • Brainstorm Keywords • Ask everyone • Search using your keywords and see what appears • Use the free Google keyword tool/Insights • Kgen/Wordtracker • Analytics
Effective Web Marketing Google Keyword Tool Google Insight
Effective Web Marketing 1:HTML Page Title This is what will be catalogued - about 80 characters • 3 or 4 keywords • Make each page title relevant to each particular page 2:Meta Page Description • Limit to around 150 characters • Use on every page • Customise for each page 3:Header Tags 4:Page Content 5:File / Image Names 6:ALT Attributes • Every Image needs one • Build Keyword Count • Comply with Disability Discrimination Act - Accessibility 7:Navigation & Navigation Link Anchor Text 8:URLs
Effective Web Marketing Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION Visitors don’t read – they scan Visitors need to “get it” almost instantly Visitors need to know you can meet their needs Visitors need to know WHY they should use you Visitors need to TOLD what to do
Effective Web Marketing What you need is......
Suggest accessories, products that compliment the one they have picked
Effective Web Marketing Choose right mix of SEM activity Related to Business Objectives Related to Offline Marketing Activity SEM – Search Engine Marketing – Attracting Attention Link Building Directories Local Search Forums/Reviews Article Marketing/Press Releases Blogging/RSS Email Marketing PPC Social Media Video Marketing
Effective Web Marketing Top 10 Email Marketing Tips Keep your database clean Use a from name your subscribers will recognise Don’t be a spammer Be relevant Consider your preview pane Have a great call to action Be succinct Get your timing right Test into a variety of email client Evaluate your results