The presence  of multilingual  information in tokyo Lianqun  BAO 3 0 th   September 2011
The map of Japan Tokyo
The map of Japan
This is Hakone in Japan
 
This is Mt. Fuji
1.Multilingual Survey <ul><li>Reseach time: May of 2010 </li></ul><ul><li>For Supermarket and Railway Stations </li></ul><...
 
The name of Keio Line train station
This is the street from my home to Keio Line train station.
Case 1:   Takashimaya  高島屋 ” “ Takashimaya” have 24 Shops in Japan  (Tokyo, Osaka, Yokohama etc.)   They have four oversea...
This is “Takashimaya” night scene
Four Languages: English, Korean, Chinese and French
Three languages: English, Korean and Chinese
Multilingual signs at Railway Station
Case 2 :  Multilingual signage at Keio Station Railway Line of Railway Station including “Inokashira line”
Publicity for travelers at Shinjuku station:  English, Korean, Chinese and Japanese
Publicity for travelers inside a train:  Chinese and Taiwanese
Publicity for travelers inside a train:  English and Korean
 
The name of a station on the Inokashira Line
Inokashira Line
Showing name of station for travelers inside a train: Chinese, English, Korean and Japanese
 
Floor information in Chinese in electronics shop elevator
Number of people visiting Japan in 2008-2009 2008  increase and decrease  rate 2009  increase and decrease  rate Asians 6 ...
3. Use of multilingual information for economic development  By  Television News (June 21, 2010): 1)  A lot of Chinese tra...
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Bao Lianqun's Multilingual Tokyo

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Bao Lianqun's Multilingual Tokyo

  1. 1. The presence of multilingual information in tokyo Lianqun BAO 3 0 th September 2011
  2. 2. The map of Japan Tokyo
  3. 3. The map of Japan
  4. 4. This is Hakone in Japan
  5. 6. This is Mt. Fuji
  6. 7. 1.Multilingual Survey <ul><li>Reseach time: May of 2010 </li></ul><ul><li>For Supermarket and Railway Stations </li></ul><ul><li>1) Takashimaya Supermarket and Keio Shinjyuku Supermarket of Tokyo </li></ul><ul><li>2) Survey of Keio Line of Railway Station including “Inokashira Line” for multilingual in formation. </li></ul>
  7. 9. The name of Keio Line train station
  8. 10. This is the street from my home to Keio Line train station.
  9. 11. Case 1: Takashimaya 高島屋 ” “ Takashimaya” have 24 Shops in Japan (Tokyo, Osaka, Yokohama etc.) They have four overseas shops Survey contents: 1) Multilingual pamphlets in stores: English, French, Chinese and Korean 2) Multilingual announcements in stores Different shops use different languages to make announcements
  10. 12. This is “Takashimaya” night scene
  11. 13. Four Languages: English, Korean, Chinese and French
  12. 14. Three languages: English, Korean and Chinese
  13. 15. Multilingual signs at Railway Station
  14. 16. Case 2 : Multilingual signage at Keio Station Railway Line of Railway Station including “Inokashira line”
  15. 17. Publicity for travelers at Shinjuku station: English, Korean, Chinese and Japanese
  16. 18. Publicity for travelers inside a train: Chinese and Taiwanese
  17. 19. Publicity for travelers inside a train: English and Korean
  18. 21. The name of a station on the Inokashira Line
  19. 22. Inokashira Line
  20. 23. Showing name of station for travelers inside a train: Chinese, English, Korean and Japanese
  21. 25. Floor information in Chinese in electronics shop elevator
  22. 26. Number of people visiting Japan in 2008-2009 2008 increase and decrease rate 2009 increase and decrease rate Asians 6 , 153 , 827 0.4 4 , 814 . 001 -21.8 Koreans 2 , 382 , 397 -8.4 1 , 586 , 772 -33.4 Taiwanese 1 , 390 , 228 0.4 1 , 024 , 292 -26.3 Chinese 1 , 000 , 416 6.2 1 , 006 , 085 0.6 Hong Kong 550 , 190 27.3 499 , 568 -18.3
  23. 27. 3. Use of multilingual information for economic development By Television News (June 21, 2010): 1) A lot of Chinese travel to Japan and they are more in number than from other countries. In the Yamanashi prefecture, a hotels catering specially to Chinese visitors has appeared. 2) The Supermarkets have multilingual services. For example, anouncements of customs free sales and service guidance.
  24. 28. Thank you!

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