Imkt120 unit1 jones_tiffanym
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  • Welcome, my name is Tiffany Jones and I am the marketing director for Social Technology Corp, this presentation is designed to inform you of the advantages of using social media for our advertising outlets.
  • The technology of social media has evolved into several different outlets which include but not limited to:Social blogs, micro blogging, social networks, podcast, social bookmarking, ecommerce.The technology of social media has evolved into several different outlets which include but not limited to:Social blogs, micro blogging, social networks, podcast, social bookmarking, ecommerce,
  • The birth of social media began in 1997 with the use of Blogging which was the platform of communication by businesses and public relations. In 2003 the birth of My space-linkedin-social media networking site for professionals were created as distribution channel for users, A group of students created a medium channel of social connections called Facebook, which had become one of the largest social media networks in the world. Podcasting, Flickr image hosting website, Digg social news website are among some of the other sites used which the social network craze!2005 YouTube shares & retrieves videos andFacebook launched their high school version.
  • According to the statistical data gathering in 2011 there is a estimated 550 million users associated with Facebook and 65 million users on twitter alone. These numbers are a direct influence on how many business attract external customers to their products. There are 2 billion interactive viewers associated with the YouTube broadcasting video outlet and another 90 million user with the professional Linkedin internet networking site.
  • The social media outlets provides our company worldwide coverage, allowing for ecommerce both national and internationally. This will expand our companies potential market base by creating alternative channels of communication and increasing the public awareness of our existence in the business markets. It will also allow our promotional materials to gain exposure, while minimizing the cost of advertising.
  • Social media provides our company’s brand the opportunity to travel through several media outlets, instantaneous dissemination of images, audio, video, and other multimedia content as well. The social media outlets will contain only key highlights of the companies products, statistics, hyperlinks and quotes. This gives our company a competitive edge on information immediately retrieved through our social media outlets. This will also boost the impact on direct marketing and lead generation strategies, which will allow our marketing team to gather feedback directly from our target market and creating a connection between our company and our customers.
  • Tiffany Jones
  • “The Brief History of Social Media” University of North Carolina.edu.web.2011.21October 2012.“Benefits of Social Media”Shift Communications.web.2010.21October 2012. “Cincinnati Social Media Marketing”MassMediums.web.2008.

Imkt120 unit1 jones_tiffanym Imkt120 unit1 jones_tiffanym Presentation Transcript

  • SOCIAL MEDIA TECHNOLOGY
  • BRIEF HISTORY OF SOCIAL MEDIA
  • SOCIAL MEDIA ACCESSIBILTY2500 Users Range Year2000 2004 2003 2005 20031500 2 billion 550 million1000 500 90 million 65 million 0 Facebook Twitter YouTube LinkedInUsers 550 65 2 90Range 550 65% 200 90%Year 2004 2003 2005 2003
  • OPPORTUNITIES & BENEFITS INCREASE WORLDWIDE PUBLIC COVERAGE AWARENESS OPPORTUNITIES & BENEFITSMINIMIZE ECOMMERCE COST
  • MARKETING BRANDS MARKETING BRANDS ALLOW GLOBAL EXPOSURE & ALLOWS DIRECT CONNECTION TO OUR CONSUMERS
  • CONCLUSIONThe Social Media outlets will provide our company with the global exposure, expansion of our target market and will increase the awareness of our company’s brand and products.
  • WORK(S) CITED“The Brief History of Social Media”Univerisy of North Carolina.edu.web.2011.21October 2012.<http://www.uncp.edu/home/acurtis/Newmedia/Socialmedia/SocialMedicalHistory.html>“Benefits of Social Media”Shift Communications.web.2010.21October 2012. <.http://www.shiftcomm.com/socialmediabenefits.html>“Cincinnati Social Media Marketing”MassMediums.web.2008.<http://www.cincinnati-website- design.com/cincinnati-marketing-agency/social-media-marketing.html>