Most Important Things Learned In Pr Practicum

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Most Important Things Learned In Pr Practicum

  1. 1. Most Important Things Learned in PR Practicum:<br />The Top 10<br />
  2. 2. <ul><li>If your resume is not formatted </li></ul> perfectly as well as <br />grammatically perfect, <br />it will likely be trashed.<br /><ul><li>Potential employers typically </li></ul>look at a resume for 15-30 seconds <br />before deciding whether they will trash it.<br />10. Resume Formatting/Grammar Must = Perfect<br />
  3. 3. <ul><li>There may not be enough room to fit </li></ul>everything you want on your resume. <br />Citing your LinkedIN address directs <br />potential employers to additional information.<br /><ul><li>You may have recommendations </li></ul>on your LinkedIN profile. <br />This is undoubtedly something you want <br />your potential employer to see.<br />9. Cite LinkedIN Address on Resume<br />
  4. 4. <ul><li>In the trade book, Tactical Transparency, </li></ul>it’s noted that organizations <br />and businesses can improve their <br />brands by incorporating business transparency.<br /><ul><li>It also addresses “netiquette,” which</li></ul>refers to proper etiquette for social networking <br />regarding building your organization or brand.<br />8. Business Transparency is Key<br />
  5. 5. <ul><li>LinkedIN is a great way to network and share </li></ul>your professional information/accomplishments.<br /><ul><li>Be a go-getter—use LinkedIN to get </li></ul>your name out there, and you can potentially <br />get your foot in the door.<br />7. Take Advantage of LinkedIN<br />
  6. 6. <ul><li>Do not add every single piece </li></ul>of work to your portfolio.<br /><ul><li>Add only your best </li></ul>work to the portfolio.<br /><ul><li>If it’s possible, find out what </li></ul>your potential employer looks for <br />in a portfolio, such as his likes <br />and dislikes—ex: Include or do not <br />include plastic sheet protectors, table of contents, etc.<br />6. Creating a Portfolio—Be Selective<br />
  7. 7. <ul><li>When presenting your portfolio</li></ul>to a potential employer, always have <br />a “leave-behind” ready.<br /><ul><li>It is unlikely that the potential </li></ul> employer will always keep your portfolio, <br />so have extra copies of your <br />best work to leave with him/her.<br />5. Presenting Portfolio<br />
  8. 8. <ul><li>“Stay fresh.” You have to stay </li></ul> up-to-date with things<br />in the PR field. <br /><ul><li>Don’t hesitate to read blogs,</li></ul>trade books, listen to podcasts, etc. <br />If you don’t stay fresh on the continuous <br />evolution of public relations, you could fall behind.<br />4. Tips Learned from Informational Interview<br />
  9. 9. <ul><li>Have a resume package ready.
  10. 10. Let your potential employer know </li></ul>in your cover letter that you <br />are familiar with the organization. <br />Don’t give the impression that <br />you are seeking the job on a limb.<br /><ul><li>Do not ask how much </li></ul>you will get paid. You will likely <br />not be called back for an interview.<br />3. Searching for a Job<br />
  11. 11. <ul><li>Dress professionally. First impressions are key.
  12. 12. Either turn your cell phone off completely, </li></ul>or leave it in the car. <br /><ul><li>Do not smoke before an interview. </li></ul>Even though you may not notice <br />the foul aroma you are emitting, others will.<br />2. Job Interviews - Leave a Good First Impression<br />
  13. 13. <ul><li>Answer questions directly—show that </li></ul>you know what you are talking about<br /><ul><li>Know the organization or business’s mission
  14. 14. When answering questions, </li></ul> be a good communicator. <br />Do not give vague answers.<br />1. Job Interviews – Be Prepared for Various Questions<br />

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