Lmu power point presentation


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • I have chosen to highlight ICT applications for events as it is argued that technology is a critical factor for any firm wishing to achieve great event leadership and expansive growthIt is also contended that innovations in technology, have enabled creativity to be communicated to and by mass audiences of consumers, which represents a transformation in the way in which media is created and distributed.
  • I have chosen to highlight ICT applications for events as it is argued that technology is a critical factor for any firm wishing to achieve great event leadership and expansive growthIt is also contended that innovations in technology, have enabled creativity to be communicated to and by mass audiences of consumers, which represents a transformation in the way in which media is created and distributed.
  • Arguably the transformation which has had the biggest impact is the internet and the growth of social media sites such as Facebook and Twitter.Social Media is defined by Solis as “Any tool or service that uses the internet to facilitate conversations”
  • The internet and social media services provide businesses with multiples channels through which they can interact with potential customers and the numbers of potential customers accessing these channels is growing at a faster rate that another media has in the past.The following short video clip highlights the rapid growth of social media and suggests that this is an issue which can not be ignored by businesses.
  • It is the openess and of Facebook allowed it to reach 200 million users in one year. This is despite not being the biggest social network within in China.24 out of the top 25 newspapers are experiencing dramatic declines in circulations. It is contended that this is due to the fact that society is now consuming news via services which enable two way conversations.
  • The 2012 Social Media and Events report (which is included in your packs) highlighted that social media was important for event organisers but worryingly it also highlighted that a minority use monitoring tools in order to measure impact. Does this suggest that the events industry still regards social media as a fad?
  • This lack of monitoring could suggest why 89% or ad agencies are planning on marketing using facebook, event through 67% of users sate that they rarely pay attention to adverts on social networks.
  • Indeed, it appears that peer recommendations via social media have a significant effect on whether delegates choose to attend an event.
  • It can be seen that social media can beneficial in encouraging delegates to attend events as they are able to research what others a saying about the event as well as gathering feedback and recommendation The following slides include some addition benefits. For reasons of brevity I will focus on some key issues.
  • It is argued that it is particularly important to monitor feedback via social media as the openess of tools such as Twitter enable customers to provide negative feedback as well as positive. This issue was highlighted when Starbucks asked users of an ice rink which they sponsored at the Natural History Museum to tweet messages to be show on a big screen using the hashtag #spreadthecheer. This opportunity was hijacked by users who used the opportunity to protest about the company’s nonpayment of tax.
  • Despite the negative impact felt by Starbucks social media can be effectively used by event managers in order to monitor interactions both during and after an event, often replacing the use of feedback forms.
  • An example of a social media monitoring tool which can be used by event managers is TweetDeck.Using TweetDeck it could be possible for me to monitor students understanding of key issues as well as using twitter as a tool in order to enable students to review learning after the lecture by searching for the hashtags set for the task.This activity is “live” and if any of you are twitter users and would like to take part I would be happy to demonstrate how it may work.
  • The slides from today’s session are available via slide share.
  • Lmu power point presentation

    1. 1. Future Development ofEventsTechnological DevelopmentsJonathan Sibley
    2. 2. Future Development of Events1. Critically assess and evaluate a range ofglobal trends and contemporary issues inrespect of their impact on the developmentof the events industry;2. Develop critical arguments as to the impactof technology/social media on futuredevelopments in the events industry;1. Synthesise competing perspectives andtheir relative impacts;2. Critically evaluate a range of literature andresearch on the topics delivered.
    3. 3. “Whether for human, financial ororganisational purposes, informationtechnology is the critical linkbetween an average organisationsoon in decline or a great EventLeadership firm with expansivegrowth potential”(Goldblatt, 2011, p28)Technological Developments
    4. 4. “were starting to see a media (technological)landscape in which innovation is happeningeverywhere, and moving from one spot toanother. That is a huge transformation. Not toput too fine a point on it, the moment wereliving through -- the moment our historicalgeneration is living through -- is the largestincrease in expressive capability in humanhistory.”(Shirky, 2009)Technological Development
    5. 5. Social MediaSocial Media is defined as:• websites and applications used for social networking(Oxford Dictionary, 2012)• forms of electronic communication through which userscreate online communities to share information, ideas,personal messages, and other content (as videos)(Merriam Webster Dictionary, 2012)• Any tool or service that uses the internet to facilitateconversations(Solis, 2010 cited in Bowdin et al, 2011)
    6. 6. Social Media
    7. 7. Characteristics of SocialMedia• PARTICIPATION: Contribution & Feedback• CONNECTEDNESS: Social media make use of links toother sites resources and people• COMMUNITY: Quick and effective formation of onlinecommunities with shared interest (e.g. sports, leisure-related etc..)• OPENESS: Services are open to feedback andparticipation. No barriers to accessing and making use ofcontent• (Two-way) CONVERSATION: ≠ One-way broadcast oftraditional media(Source: Mayfield, 2010)
    8. 8. Social Media & Events Report 2012• 73% indicated social media as ‘somewhat’ or ‘veryimportant’ as a marketing instrument for eventorganisers• Only 39% use monitoring tools to measure success....Does this suggest that the events industry regardssocial media as a fad?
    9. 9. The benefits of social media• Information: Share your ideas with others, see what they thinkand gain valuable feedback• Customer Service: Use social networking to humanize yourbusiness• Traffic: Use social networking sites to send traffic betweenother social networking platforms that directs traffic to yourwebsite or blog• Networking: By helping others you create ‘social currency’which can be used to leverage your brand from one platform toanother• Business Management: Track positive and negativeexperiences to improve business performanceSource: Peter Kerwood, cited in Bowdin et al, 2011
    10. 10. RisksSocial Media
    11. 11. TweetDeck TaskWhat are the key features, benefits andlimitations of Event Managers usingTwitter?• Tweet your answers to@Jonathan_Sibley• Use the hashtag #lmueventsmgtIn groups of 3 (1 person must be a Twitteruser) consider the following question:
    12. 12. Event managers can exploit social media to build ongoingrelationships between the event and its customers(Kerwood, 2006 cited in Bowdin et al, 2011)
    13. 13. Thank you for listeningJonathan SibleyJonathan.sibley@me.com@Jonathan_Sibleywww.slideshare.net/Jonathan_Sibley
    14. 14. • Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (2011) EventsManagement. 3rd. Ed. Oxford: Elsevier Butterworth-Heinemann• Kotler, P. and Armstrong, G.M. (2010) Principles of Marketing. Prentice-Hall• Masterman, G. & Wood, E.H. (2006) Innovative Marketing Communications,Oxford: Elsevier: Butterworth Heineman• Mullins, B., Hardy, D., & Sutton, W.A (2000) Sports Marketing, Champaign:Human Kinetics.• Quainton, D. (2009). Social networking: find your wings, or get left behind.Event Magazine, 1 June. (Internet) Available fromhttp://www.eventmagazine.co.uk/ news/features/909373/Social-networking-Find-wings-left-behind [Last accessed on 18.01.2013).• Raj, R., Walters, P and Rashid, T. (2011) Events Management: An Integratedand Practical Approach. London: Sage• Goldblatt, J. (2011) Special events: a new generation and the next frontier6th Ed. New York: Wiley (pp.27-28)• Shirky, C, (2009), How social media can make history (Internet) Availablefromhttp://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html [Last accessed on 27.05.2013]References and Further Reading
    15. 15. Web References and Websites• http://www.telegraph.co.uk/technology/twitter/9750215/Starbucks-Twitter-campaign-hijacked-by-tax-protests.html [Last accessed on27.05.2013]• http://www.nesta.org.uk/events/hot_topics/assets/features/social_media_at_scale_and_london_2012 [Last accessed on 27.05.2013]• http://www.fredcavazza.net/2008/06/09/social-media-landscape/[Last accessed on 27.05.2013]Websites• Social Media Monitoring: www.tweetdeck.com• Infographics: http://visual.ly• User driven content: http://digg.com & www.stumbleupon.com