Corporate Profile :: BrandExtrac° :: Guiding Growing Companies
If your brand were a person,
who would it be?
loyalty and consistent price premiums, even
example? Of course it wouldn’t. Now, you
t’s a question we at BrandExtract ask our
in a mature or depressed market. Strategic
may be thinking your brand isn’t interesting
clients as part of our brand assessment
brand positioning is a differentiator that
enough to have any personality. If this is the
to unearth the human factor – that part
establishes recall and recognition by deliver-
case, ask your sales department how they sell.
of a company’s outward expression that says
ing a consistent and clear message to pros-
You may be surprised by the answer.
there are real people behind this business,
pects that, in turn, avoids market confusion,
people with whom I can connect.
generates and converts sales leads, shortens
Brand personality, along with principles
the sales cycle and provides greater dollar-for-
and associations, is one of the key drivers
Think about it for a minute. Would the Mac’s
dollar value from a marketing budget.
of a brand that generates category-leading
persona as a hip, practical dude fit IBM, for
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