0
Click to edit Master text styles
Using Twitter to Second level
                 gain a competitive
advantage
             ...
Why Twitter?
• Surely it’s a waste of time?
• Isn’t social media just a young
  person’s fad?
• How can I generate sales o...
Why Twitter?
• Astronomical growth (year on year 517.9%)




                                                      Courtes...
Why Twitter?
• Over 60% of Twitter users aged 35+
• Over 55s are the biggest users




                                   ...
Why Twitter?
• It’s where the customer decision process starts




 Copyright 2009. This document is produced by Nett.
Why Twitter?
• It’s where the customer decision process starts




 Copyright 2009. This document is produced by Nett.
Why Twitter?
• It’s where the customer decision process starts




 Copyright 2009. This document is produced by Nett.
Why Twitter?
• It’s where the customer decision process starts




 Copyright 2009. This document is produced by Nett.
How much influence do they have?

• @Trib – followed by over 4000 people




 Copyright 2009. This document is produced by...
Why Twitter?

• Have the sales conversation right there on
  Twitter
• Don’t force the user to contact you through
  anoth...
Why Twitter?

• Have the sales conversation right there on
  Twitter
• Don’t force the user to contact you through
  anoth...
Why Twitter?

• Have the sales conversation right there on
  Twitter
• Don’t force the user to contact you through
  anoth...
Why Twitter?

• Have the sales conversation right there on
  Twitter
• Don’t force the user to contact you through
  anoth...
Why Twitter?

• Have the sales conversation right there on
  Twitter
• Don’t force the user to contact you through
  anoth...
Why Twitter?

• Have the sales conversation right there on
  Twitter
• Don’t force the user to contact you through
  anoth...
Why Twitter?

• Have the sales conversation right
  there on Twitter
• Don’t force the user to contact you
  through anoth...
Why Twitter?

• Have the sales conversation right
  there on Twitter
• Don’t force the user to contact you
  through anoth...
Why Twitter?

• Have the sales conversation right
  there on Twitter
• Don’t force the user to contact you
  through anoth...
Why Twitter?

• Have the sales conversation right
  there on Twitter
• Don’t force the user to contact you
  through anoth...
Customer / business focus




Copyright 2009. This document is produced by Nett.
Customer / business focus




Copyright 2009. This document is produced by Nett.
Customer / business focus




Copyright 2009. This document is produced by Nett.
Customer / business focus




Copyright 2009. This document is produced by Nett.
The business goal
• What is your goal?




                     How can my business use Twitter to
                    inc...
The business goal
• What is your goal?




                     How can my business use Twitter to
                    inc...
The business goal
• What is your goal?




                     How can my business help my target
                       ...
The business goal

• Why would your target audience want your product?
     » What goal will they achieve with your produc...
Twitter Tools
• Tweetdeck




Copyright 2009. This document is produced by Nett.
Twitter Tools
• Tweetdeck
    » Notifies




Copyright 2009. This document is produced by Nett.
Twitter Tools
• Tweetdeck
    » Notifies
    » Displays




Copyright 2009. This document is produced by Nett.
Twitter Tools
• Tweetdeck
    » Notifies
    » Displays
    » Filters




Copyright 2009. This document is produced by Net...
Twitter Tools
• Tweetdeck
    »    Notifies
    »    Displays
    »    Filters
    »    Searches




Copyright 2009. This ...
Twitter Tools
• Tweepsearch
    » Search bios




Copyright 2009. This document is produced by Nett.
Twitter Tools
• Tweepsearch
    » Search bios
    » Find your audience




Copyright 2009. This document is produced by Ne...
Twitter Tools
• Tweepsearch
    » Search bios
    » Find your audience
    » Follow!




Copyright 2009. This document is ...
Twitter Tools
• Tweepsearch
    » Search bios
    » Find your audience
    » Follow!




Copyright 2009. This document is ...
Twitter Tools
• Tweetmeme




Copyright 2009. This document is produced by Nett.
Twitter Tools
• Tweetmeme
    » Install on pages




Copyright 2009. This document is produced by Nett.
Twitter Tools
• Tweetmeme
    » Install on pages
    » Easy submission




Copyright 2009. This document is produced by Ne...
Twitter Tools
• Tweetmeme
    » Install on pages
    » Easy submission
    » Share content




Copyright 2009. This docume...
Twitter Tools
• Nowww.com.au




Copyright 2009. This document is produced by Nett.
Twitter Tools
• Nowww.com.au
• Tweetbeep.com




Copyright 2009. This document is produced by Nett.
Twitter Tools
• Nowww.com.au
• Tweetbeep.com
• Twitterfeed.com




 Copyright 2009. This document is produced by Nett.
Twitter Dos and Don’ts

•    Don’t spam, preach or broadcast
Twitter Dos and Don’ts

•    Do be friendly and helpful
Twitter Dos and Don’ts

•    Don’t lurk, waiting for people to flock to you
Twitter Dos and Don’ts
•    Do actively follow people in your target group and
    engage with them.
Twitter Dos and Don’ts
•   Do share relevant content.
Measuring Twitter
• Twitter is not about instant financial ROI!!!!!
• It is not an advertising medium but an
  engagement ...
Measuring Twitter
• Track positive versus negative mentions –
  are positive mentions increasing?
• Track influence – how ...
Measuring Twitter

• Stick at it!
• Genuine benefits
  can take months!
• Stay consistent
• Tweet regularly
• Tweet positi...
Shameless plug!

• Follow me - ;-)

                                          Netregistry



                             ...
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Nett / LunchnLearn webinar "Twitter for Business" Director's Cut

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This is the full unedited powerpoint presentation from the LunchnLearn webinar hosted on July 7th on "Using Twitter to gain a competitive advantage". It achieved a record number of attendees and prompted lots of discussion, so thought people might benefit from seeing the full set of slides that time prevented me from showing.

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Transcript of "Nett / LunchnLearn webinar "Twitter for Business" Director's Cut"

  1. 1. Click to edit Master text styles Using Twitter to Second level gain a competitive advantage Third level Fourth level Wednesday 8th July 2009 Fifth level
  2. 2. Why Twitter? • Surely it’s a waste of time? • Isn’t social media just a young person’s fad? • How can I generate sales or leads? • How do I read and respond to everything? • How do I measure the results? Copyright 2009. This document is produced by Nett.
  3. 3. Why Twitter? • Astronomical growth (year on year 517.9%) Courtesy Hitwise Australia www.hitwise.com.au Copyright 2009. This document is produced by Nett.
  4. 4. Why Twitter? • Over 60% of Twitter users aged 35+ • Over 55s are the biggest users Courtesy Hitwise Australia www.hitwise.com.au Copyright 2009. This document is produced by Nett and Netregistry.
  5. 5. Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
  6. 6. Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
  7. 7. Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
  8. 8. Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
  9. 9. How much influence do they have? • @Trib – followed by over 4000 people Copyright 2009. This document is produced by Nett.
  10. 10. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  11. 11. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  12. 12. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  13. 13. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  14. 14. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  15. 15. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  16. 16. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  17. 17. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  18. 18. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  19. 19. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  20. 20. Customer / business focus Copyright 2009. This document is produced by Nett.
  21. 21. Customer / business focus Copyright 2009. This document is produced by Nett.
  22. 22. Customer / business focus Copyright 2009. This document is produced by Nett.
  23. 23. Customer / business focus Copyright 2009. This document is produced by Nett.
  24. 24. The business goal • What is your goal? How can my business use Twitter to increase sales, brand awareness and reach a wider audience? Copyright 2009. This document is produced by Nett.
  25. 25. The business goal • What is your goal? How can my business use Twitter to increase sales, brand awareness and reach a wider audience? Copyright 2009. This document is produced by Nett.
  26. 26. The business goal • What is your goal? How can my business help my target audience achieve their goals? Copyright 2009. This document is produced by Nett.
  27. 27. The business goal • Why would your target audience want your product? » What goal will they achieve with your product? » When are customers interested in your product or service? » What related topics are they interested in? Copyright 2009. This document is produced by Nett.
  28. 28. Twitter Tools • Tweetdeck Copyright 2009. This document is produced by Nett.
  29. 29. Twitter Tools • Tweetdeck » Notifies Copyright 2009. This document is produced by Nett.
  30. 30. Twitter Tools • Tweetdeck » Notifies » Displays Copyright 2009. This document is produced by Nett.
  31. 31. Twitter Tools • Tweetdeck » Notifies » Displays » Filters Copyright 2009. This document is produced by Nett.
  32. 32. Twitter Tools • Tweetdeck » Notifies » Displays » Filters » Searches Copyright 2009. This document is produced by Nett.
  33. 33. Twitter Tools • Tweepsearch » Search bios Copyright 2009. This document is produced by Nett.
  34. 34. Twitter Tools • Tweepsearch » Search bios » Find your audience Copyright 2009. This document is produced by Nett.
  35. 35. Twitter Tools • Tweepsearch » Search bios » Find your audience » Follow! Copyright 2009. This document is produced by Nett.
  36. 36. Twitter Tools • Tweepsearch » Search bios » Find your audience » Follow! Copyright 2009. This document is produced by Nett.
  37. 37. Twitter Tools • Tweetmeme Copyright 2009. This document is produced by Nett.
  38. 38. Twitter Tools • Tweetmeme » Install on pages Copyright 2009. This document is produced by Nett.
  39. 39. Twitter Tools • Tweetmeme » Install on pages » Easy submission Copyright 2009. This document is produced by Nett.
  40. 40. Twitter Tools • Tweetmeme » Install on pages » Easy submission » Share content Copyright 2009. This document is produced by Nett.
  41. 41. Twitter Tools • Nowww.com.au Copyright 2009. This document is produced by Nett.
  42. 42. Twitter Tools • Nowww.com.au • Tweetbeep.com Copyright 2009. This document is produced by Nett.
  43. 43. Twitter Tools • Nowww.com.au • Tweetbeep.com • Twitterfeed.com Copyright 2009. This document is produced by Nett.
  44. 44. Twitter Dos and Don’ts • Don’t spam, preach or broadcast
  45. 45. Twitter Dos and Don’ts • Do be friendly and helpful
  46. 46. Twitter Dos and Don’ts • Don’t lurk, waiting for people to flock to you
  47. 47. Twitter Dos and Don’ts • Do actively follow people in your target group and engage with them.
  48. 48. Twitter Dos and Don’ts • Do share relevant content.
  49. 49. Measuring Twitter • Twitter is not about instant financial ROI!!!!! • It is not an advertising medium but an engagement one • It is a networking party where you can meet and befriend hundreds of potential customers Copyright 2009. This document is produced by Nett.
  50. 50. Measuring Twitter • Track positive versus negative mentions – are positive mentions increasing? • Track influence – how many people respond or retweet what you say? • Track clicks – are people clicking on the links you share? Copyright 2009. This document is produced by Nett.
  51. 51. Measuring Twitter • Stick at it! • Genuine benefits can take months! • Stay consistent • Tweet regularly • Tweet positively! Copyright 2009. This document is produced by Nett.
  52. 52. Shameless plug! • Follow me - ;-) Netregistry Kimota Copyright 2009. This document is produced by Nett.
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