Seriously Social<br />QuickScape<br />
<ul><li>Add Facebook, Twitter, and YouTube icons to your website
Embed Social Plugins into your website for greater fan engagement</li></li></ul><li> Connect with people who Like<br />
<ul><li> The Mining industry is active on Facebook - over 500 Fan Pages</li></li></ul><li><ul><li> Other Mining publicatio...
Drive traffic to your website and other social media with direct links</li></li></ul><li><ul><li>Always make fan comments ...
YouTube app is another great option if you have a YouTube channel</li></li></ul><li><ul><li>Import your blog to Facebook N...
Facebook suggests Max Bid of approximately $1.40/click</li></ul>PPC<br />Ads<br />
Why users might “Like” your brand<br />(illustrated by the percentage of respondents who said that they use Facebook for t...
39% to show my support for the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
22% someone recommended it to me
21% to learn more about the company
13% for education about company topics
13% to interact</li></ul>http://mashable.com/2010/09/16/facebook-users-interact-brands/<br />
Tweet with people who Follow<br />
<ul><li>Follow people who tweet about Mining & Aggregate
Create lists to organize your Followers and people that you follow</li></li></ul><li><ul><li>Mining industry is tweeting n...
Promote them and they’ll likely promote you – The Law of Reciprocity</li></li></ul><li><ul><li>Track Real-time conversatio...
Follow these users and add them to a Mining list</li></li></ul><li>NEWS CHANNEL<br />
<ul><li>Create your own Mining News Channel – customize your channel</li></li></ul><li><ul><li>Many great Mining videos on...
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Pit and Quarry Social Media QuickScape

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Pit and Quarry Social Media QuickScape

  1. 1. Seriously Social<br />QuickScape<br />
  2. 2. <ul><li>Add Facebook, Twitter, and YouTube icons to your website
  3. 3. Embed Social Plugins into your website for greater fan engagement</li></li></ul><li> Connect with people who Like<br />
  4. 4. <ul><li> The Mining industry is active on Facebook - over 500 Fan Pages</li></li></ul><li><ul><li> Other Mining publications are connecting with fans on Facebook
  5. 5. Drive traffic to your website and other social media with direct links</li></li></ul><li><ul><li>Always make fan comments visible on your page – Be Social!</li></li></ul><li><ul><li>Create custom tabs that bring website functionality to Facebook</li></li></ul><li><ul><li>Like Mining Community Pages to connect with anyone on Facebook posting about Mining – Like or comment on their posts</li></li></ul><li><ul><li>Coordinate/Market Events with Facebook</li></li></ul><li><ul><li>Host your videos on Facebook
  6. 6. YouTube app is another great option if you have a YouTube channel</li></li></ul><li><ul><li>Import your blog to Facebook Notes, or blog on Facebook</li></li></ul><li><ul><li>Target Facebook users with Mining topics in their activities and interests
  7. 7. Facebook suggests Max Bid of approximately $1.40/click</li></ul>PPC<br />Ads<br />
  8. 8. Why users might “Like” your brand<br />(illustrated by the percentage of respondents who said that they use Facebook for the listed activity)<br /><ul><li>40% to receive discounts and promotions
  9. 9. 39% to show my support for the company to others
  10. 10. 36% to get a “freebie”
  11. 11. 34% to stay informed about the activities of the company
  12. 12. 33% to get updates on future products
  13. 13. 30% to get updates on upcoming sales
  14. 14. 29% for fun or entertainment
  15. 15. 25% to get access to exclusive content
  16. 16. 22% someone recommended it to me
  17. 17. 21% to learn more about the company
  18. 18. 13% for education about company topics
  19. 19. 13% to interact</li></ul>http://mashable.com/2010/09/16/facebook-users-interact-brands/<br />
  20. 20. Tweet with people who Follow<br />
  21. 21. <ul><li>Follow people who tweet about Mining & Aggregate
  22. 22. Create lists to organize your Followers and people that you follow</li></li></ul><li><ul><li>Mining industry is tweeting news, info, jobs, ads, and more</li></li></ul><li><ul><li>Tap into the followings of other Mining publications
  23. 23. Promote them and they’ll likely promote you – The Law of Reciprocity</li></li></ul><li><ul><li>Track Real-time conversations about Mining
  24. 24. Follow these users and add them to a Mining list</li></li></ul><li>NEWS CHANNEL<br />
  25. 25. <ul><li>Create your own Mining News Channel – customize your channel</li></li></ul><li><ul><li>Many great Mining videos on YouTube – share them!
  26. 26. Add to Favorites & Playlists to get instant content for your channel
  27. 27. Subscribe to other Mining channels</li></li></ul><li>Facebook<br /><ul><li>Optimize your Facebook profile & page
  28. 28. Add people who like Mining-related topics as a friend
  29. 29. Invite friends to Like your page after showing value
  30. 30. Add custom tabs on Facebook page to integrate website and Twitter
  31. 31. Import you Blog to Facebook Notes
  32. 32. Like relevant brand and community pages
  33. 33. Comment on Mining conversations on Community and Brand pages
  34. 34. Post Mining news, information, safety, videos, and events
  35. 35. Use Facebook Ads to target people interested in Mining-related topics
  36. 36. Add Facebook icon, like box, and comments to your website</li></li></ul><li>Twitter<br /><ul><li>Update Twitter name - PitAndQuarry
  37. 37. Create Mining-related lists
  38. 38. Search Tweets with popular Mining hashtags - #Mining
  39. 39. Choose a unique hashtag for your Tweets
  40. 40. Follow Mining and Equipment profiles
  41. 41. Mine the following of Mining companies with large followings
  42. 42. Retweet popular Mining users and those who Retweet you
  43. 43. Tweet multiple times daily – more than just Pit & Quarry marketing
  44. 44. Tweet Mining news, information, safety, videos, and events
  45. 45. Add Tweet button and profile widget to your website</li></li></ul><li>YouTube<br /><ul><li>Set up Pit And Quarry YouTube Channel
  46. 46. Use custom colors and a background to brand your page
  47. 47. Subscribe to Mining and Equipment channels
  48. 48. Comment on channels you subscribe to
  49. 49. Upload your own videos – website tour, mining operations, commercial
  50. 50. Add favorite videos from other users to your page
  51. 51. Create playlists with other user videos
  52. 52. Add YouTube icon, embedded videos and playlists to your website</li></li></ul><li>

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