Seriously Social QuickScape
<ul><li>Integrate Social Media into your website </li></ul>1 Option
<ul><li>Give people a reason to “Like” Bike Lane on Facebook </li></ul>
<ul><li>6 Direct Competitors in Google Search </li></ul>
No direct competitors on  <ul><li>Pedal Houston, Bike World & Bike Houston are engaging their customers on Facebook </li><...
<ul><li>No visible Social Media presence </li></ul>
<ul><li>No visible Social Media presence </li></ul>
<ul><li>No website or visible Social Media presence </li></ul>
<ul><li>Houston Bike Shop on Facebook </li></ul><ul><li>No Website Integration or Custom Tabs </li></ul>
<ul><li>Houston Bike Shops on Facebook </li></ul><ul><li>No Website Integration or Custom Tabs </li></ul>
<ul><li>Invite website visitors to “Like” you on Facebook </li></ul><ul><li>A Like Button or Fan Box works better to gain ...
<ul><li>Build a community on Facebook </li></ul>
<ul><li>Share news, information, photos, and tips </li></ul>
<ul><li>Target Ads by Age and Location </li></ul><ul><li>Facebook suggests $1.40-$1.60 max bid per click </li></ul><ul><ul...
<ul><li>Target ads by Age, Location, Activities, & Interests </li></ul>* Facebook suggests $1.75-$2.00 max bid per click
No direct competitors on  <ul><li>Pedal Houston & Bike Houston doing a good job with Twitter </li></ul>
<ul><li>Twitter allows you to reach a wider audience </li></ul>
<ul><li>Twitter allow has great SEO advantages </li></ul>
No direct competitors on  <ul><li>Missing a great opportunity to capture biker’s interest </li></ul>
<ul><li>Only 1 Houston Bike company using YouTube </li></ul>
<ul><li>Many great bike videos on YouTube – Share them </li></ul>
<ul><li>Facebook </li></ul><ul><li>Optimize your Facebook profile & page </li></ul><ul><li>Add people who like cycling as ...
<ul><li>Twitter </li></ul><ul><li>Set up Twitter profile - BikeLaneHouston </li></ul><ul><li>Create cycling-related lists ...
<ul><li>YouTube </li></ul><ul><li>Set up Bike Lane Houston YouTube Channel </li></ul><ul><li>Use custom colors and a backg...
<ul><li>Website Integration </li></ul><ul><li>Integrate Facebook, Twitter, & YouTube into every page </li></ul><ul><li>Add...
 
Upcoming SlideShare
Loading in …5
×

Bike Lane Houston QuickScape

764 views
716 views

Published on

Case Study

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
764
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bike Lane Houston QuickScape

  1. 1. Seriously Social QuickScape
  2. 2. <ul><li>Integrate Social Media into your website </li></ul>1 Option
  3. 3. <ul><li>Give people a reason to “Like” Bike Lane on Facebook </li></ul>
  4. 4. <ul><li>6 Direct Competitors in Google Search </li></ul>
  5. 5. No direct competitors on <ul><li>Pedal Houston, Bike World & Bike Houston are engaging their customers on Facebook </li></ul>
  6. 6. <ul><li>No visible Social Media presence </li></ul>
  7. 7. <ul><li>No visible Social Media presence </li></ul>
  8. 8. <ul><li>No website or visible Social Media presence </li></ul>
  9. 9. <ul><li>Houston Bike Shop on Facebook </li></ul><ul><li>No Website Integration or Custom Tabs </li></ul>
  10. 10. <ul><li>Houston Bike Shops on Facebook </li></ul><ul><li>No Website Integration or Custom Tabs </li></ul>
  11. 11. <ul><li>Invite website visitors to “Like” you on Facebook </li></ul><ul><li>A Like Button or Fan Box works better to gain fans </li></ul>
  12. 12. <ul><li>Build a community on Facebook </li></ul>
  13. 13. <ul><li>Share news, information, photos, and tips </li></ul>
  14. 14. <ul><li>Target Ads by Age and Location </li></ul><ul><li>Facebook suggests $1.40-$1.60 max bid per click </li></ul><ul><ul><li>(likely to pay less) </li></ul></ul>
  15. 15. <ul><li>Target ads by Age, Location, Activities, & Interests </li></ul>* Facebook suggests $1.75-$2.00 max bid per click
  16. 16. No direct competitors on <ul><li>Pedal Houston & Bike Houston doing a good job with Twitter </li></ul>
  17. 17. <ul><li>Twitter allows you to reach a wider audience </li></ul>
  18. 18. <ul><li>Twitter allow has great SEO advantages </li></ul>
  19. 19. No direct competitors on <ul><li>Missing a great opportunity to capture biker’s interest </li></ul>
  20. 20. <ul><li>Only 1 Houston Bike company using YouTube </li></ul>
  21. 21. <ul><li>Many great bike videos on YouTube – Share them </li></ul>
  22. 22. <ul><li>Facebook </li></ul><ul><li>Optimize your Facebook profile & page </li></ul><ul><li>Add people who like cycling as a friend </li></ul><ul><li>Invite friends toyour page after showing value </li></ul><ul><li>Create a “Cycling Community Page” aside from Bike Lane on Facebook </li></ul><ul><li>Add custom tabs on Facebook page to integrate website and Twitter </li></ul><ul><li>Create photo albums; invite fans to upload pictures </li></ul><ul><li>Like relevant business and community pages </li></ul><ul><li>Comment on conversations about cycling on Community and Brand pages </li></ul><ul><li>Share information about cycling news, tips, safety, events, and charities </li></ul>
  23. 23. <ul><li>Twitter </li></ul><ul><li>Set up Twitter profile - BikeLaneHouston </li></ul><ul><li>Create cycling-related lists </li></ul><ul><li>Determine popular cycling hashtags </li></ul><ul><li>Choose a unique hashtag for your Tweets </li></ul><ul><li>Follow local and national cycling brands </li></ul><ul><li>Follow cycling enthusiast who follow those brands </li></ul><ul><li>Retweet popular cycling Twitter users </li></ul><ul><li>Tweet multiple times daily – more than just Bike Lane marketing </li></ul><ul><li>Share information about cycling news, tips, safety, events, and charities </li></ul>
  24. 24. <ul><li>YouTube </li></ul><ul><li>Set up Bike Lane Houston YouTube Channel </li></ul><ul><li>Use custom colors and a background to brand your page </li></ul><ul><li>Subscribe to cycling and bike channels </li></ul><ul><li>Comment on their channels </li></ul><ul><li>Upload your own videos – showroom tour, local races, testimonials </li></ul><ul><li>Add favorite videos from other users to your page </li></ul><ul><li>Create playlists with other user videos for targeted niches </li></ul>
  25. 25. <ul><li>Website Integration </li></ul><ul><li>Integrate Facebook, Twitter, & YouTube into every page </li></ul><ul><li>Add Facebook Fan Box, Twitter Stream, YouTube Videos & Playlists </li></ul><ul><li>Marketing Integration </li></ul><ul><li>Add Social Media icons to all stationary, business cards, and brochure </li></ul><ul><li>Email invitation to past customers to follow you </li></ul><ul><li>Add Social Media stickers to show room windows </li></ul><ul><li>Have contests and give discounts to people who connect with Social Media </li></ul>

×