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Jonathan Southall Sample Portfolio
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Jonathan Southall Sample Portfolio

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  • 1. 3Com Corp. – UK Public Sector Advertising Campaign Four-page spread. First of three articles in GovernmentIT magazine. Overview: Advertising and online campaign targeting Public Sector IT decision makers through GovernmentIT Magazine an online activities. Responsibilities: Re-introduced the Switch to 3Com identity. Overall management of the campaign working with the agency and 3Com’s PR Manager to develop and deliver the completed campaign. Jonathan Southall
  • 2. 3Com Corp. – UK Public Sector Advertising Campaign (continued) Example email and web site pages. Jonathan Southall
  • 3. 3Com Corp. – Switch to 3Com Channel Marketing Campaign Email and landing page Poster Overview: Channel sales support tools and resources Responsibilities: Re-introduced the Switch to 3Com identity. Overall management of the campaign working with the agency to develop and deliver the completed campaign. Jonathan Southall
  • 4. 3Com Corp. – Switch to 3Com Channel Marketing Campaign (continued) Image gallery Identity Guidelines Example trade advertisement Jonathan Southall
  • 5. 3Com Corp. – Switch to 3Com Channel Marketing Campaign (continued) Product Cheat Sheet Tent Card Partner Resource CD Jonathan Southall
  • 6. Ingram Micro – Microsoft Vista Launch Example of Direct Mail PC Retail magazine wrap Overview: Campaign to support the launch of Microsoft Vista. Responsibilities: Overall management of the campaign – securing budget from vendors, Microsite managing content collection, copy writing and scheduling email communications. Worked with the agency to deliver the completed campaign. Jonathan Southall
  • 7. Ingram Micro – Networking Initiative Publication Overview: Quarterly IMNS publication. Responsibilities: Overall management of the publication – securing budget from vendors, managing content collection and copy writing. Worked with the agency to deliver the completed publication. Jonathan Southall
  • 8. Ingram Micro Networking Services – Networking Deals Insert Overview: Insert distributed via Ingram Micro publications and Microscope magazine. Responsibilities: Overall management of the publication – securing budget from vendors, managing content collection and copy writing. Worked with the agency to deliver the completed publication. Jonathan Southall
  • 9. Psion Sales Support Pack Overview: Sales support pack for use by partners – distribution, resellers and retailers. Responsibilities: Overall management of the publication – design and layout, content collection and copy writing. Worked with the internal design team to deliver the completed publication. Jonathan Southall
  • 10. Psion Gold Support Service Bulletin Example pages Overview: End user publication sent to all Psion gold members. Responsibilities: Overall management of the publication – design and layout, content collection and copy writing. Worked with the internal design team to deliver the completed publication. Jonathan Southall
  • 11. Nokia Accreditation Programme Certificate Channel Recruitment Advertisement Accreditation Book Window Sticker Overview: Programme created by Hugh Symons and Nokia to deliver Responsibilities: Design, layout, copy and production and mobile data training and recognition to resellers overall management of marketing execution and collateral distribution Jonathan Southall
  • 12. Hugh Symons Mobile Data Branding Campaign Example of Channel Advertisement Example of Direct Mail Product Catalogue Responsibilities: Design, layout, copy and overall management of marketing execution and collateral distribution Jonathan Southall
  • 13. TDK Awareness/Recruitment Campaign – ‘Spy’ Campaign Example mailer Overview: TDK had purchased GreyCell, a data card vendor and Example mobile data ‘surveillance’ pictures wanted to increase awareness of their brand and portfolio and compete directly against Psion Dacom A budget of £20,000 was secured from TDK and the campaign Responsibilities: Concept, design, layout, art directed and copy, comprised of a direct mail awareness campaign with both internal and and overall management of marketing execution and collateral external incentive programmes. distribution Jonathan Southall
  • 14. Early Advertising and Concepts First Advertisement: Hugh Symons Mobile Data Event Advertisement: and Motorola. Hugh Symons Mobile Data Channel advert. Awareness Advertisement: and sponsoring vendors. Hugh Symons Mobile Data. Channel advert. Channel advert. Concept Advertisement: Hugh Symons Mobile Data and Palm. End user advert. Responsibilities: Creative, design, layout, copy and production and overall management of marketing execution and collateral distribution Jonathan Southall

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