“Nearly 70% of recent car buyers said review sites (and social media) influenced where they shopped”Digital Air Strike @ jonrobertson315 @JonRobertson email@example.com
Review of business objectives Social landscape How the Salesforce Marketing Cloud drives value Q&A/Next steps
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Business Objectives Understanding Invaluable Customer Communities & Feedback at Mass in Social Creating and Publishing Compelling Content Drive Connection and Conversions online Reporting on Success Metrics Better Equipped ‘Social Strategy’
#1 in Enterprise Cloud Computing Growth/Revenue Leader Industry Leader $3 Billion #1 World’s Most Revenue Innovative (expected FY13) Company 2011, 2012 37% Annual (Forbes) Growth #1 Enterprise Cloud 56 Billion Computing (IDC) Transactions per quarter #1 Cloud CRM (Gartner)
Turn Insight Into Action With The Marketing Cloud Cloud . Mobile . Social
Social Media Has Changed Marketing ForeverThe Largest Shift in 60 Years Old Way New Way Unsolicited Engaging One to many Transparent Untargeted Targeted Static Real Time
People Are No Longer Faceless Data Residential Cell phone addresses numbers Email Cookies that addresses expire in 30 days
People Are PEOPLEAnd Are More Connected Than EverEnormous Opportunity:Listen in real timeBuild &engage connectionsTurn insight into actionBe more targeted than ever
Marketers Must React74%Of CMO’s say 92% More likely tosocial media is recommend aimpacting sales product they are following
There’s a Disconnect Why is it that over 1/3 of marketing strategies include little to no social Source: IBM CEO Study integration?
Most Companies Struggle With Social Marketing Fragmented No Unified Too Marketing Data Many Systems Ineffective Marketing Results Multiple groups Campaigns and Multiple point engaging engagement solutions disconnected Mixed Disconnected messages Multiple from the measurement enterprise Customers only dashboards see one brand Inefficient & No customer uncoordinated record or profile
Social Media Has Created Chaos For Marketing
Specialist Tools Solve Small ProblemsBut Create A Much Bigger One Too Many Systems Complicated Landscape Disconnected from enterprise Inefficient & uncoordinated Average number 178 of social media channels per companySource: Altimiter Group
Companies Lack A Unified View Disconnected Systems Not coordinated Multiple measurement No single - view Of companies run social 79% marketing in silos, discretely or an ad hoc basisSource: IBM survey
Subaru and a Unified Strategy & Management
World’s Only Unified Social Marketing Suite Turn insights to actions and connections to customers for life
Proven Leader in Social Marketing Strong Momentum Market Leadership Customer Success #1 Forrester Wave Leader Gartner55% of Fortune 100 Magic Quadrant8 of 10 LargestAdvertisersThousands ofcustomers Engagement & Analytics
Foundation of Social Strategy: ListeningListening = Insights Get actionable insight from over 400 million social sources Know which social channels are important to your community Understand who influences your industry & why they are important +94% Improved brand monitoring
Turn Insights Into Action Visualize social trends &data Use social apps &great content to connect Listen & engage globally Make smarter ad buys &lify themessage +59% Improved campaign effectiveness
“Insights into action” What What ad content creative should I should I publish? run? Who are my How has this influencers person and how Where & engaged should I when should I with me and engage publish it to how should I them? increase respond? engagement? Insights
Listen for insights about your audience
Insights = Engaging Content Use insights to build targeted content that drives engagement Create a branded personality beyond product Build true connections to customers Turn insights to actions and connections to customers for life
“Insights into action” Insights
Build engaging content, deploy universally
Syndicate content on open web
Engagement = Connection Respond & connect with customers on their platform of choice Create scale with workflow & integration with CRM Grow your community of advocates & fans Social media users who receive great service tell an average of 42 people
Discover which content drives engagement
Amplify Compelling Content Manage & execute optimized social ad campaigns Turn awesome content into social compelling ads Max ROI on Paid Advertising Social Profile Turn insights to actions and connections to customers for life.
Focus on most engaging content
Amplify and micro-target best performingcontent via paid ads
Track social ROI Track results in one application Adapt campaigns in real time Use data to create new campaigns with proven results Only 10% of marketers are accurately measuring social ROI
Bring it all together with actionable data andanalytics
CRM Integration: Align Sales, Service & Marketing 82%Adult Internetusers are reachedby social media Social Profile Build social customer profiles Route social insight across your company Listen at social scale and speed Turn insights to actions and connections to customers for life.
So how do we make it happen – a recap1 Listening for Trends 4 Which Content is and Sentiment positively trending to Amplify2 Build Out Social 5 Measure Results Content Distribute Content to Align Sales, Customer3 6 Social and Web Service and Marketing Presences
Turn Connections Into Customers For LifeBuild unified social profiles of yourcustomersLeverage social networks for insightIntegrate with Sales Cloud &Service Cloud +44% Increased social sales
“Connections into customers for life” Increased profitability! More revenue Lower customer service costs. Social Profile Lower customer acquisition costs More advocates selling on your behalf
Customer Success Across Every Metric +59% Improved Campaign Effectiveness Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third- party, MarketTools Inc., on 800+ customers randomly selected.
Become a Socially Connected Enterprise Cloud . Mobile . Social