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eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
eCommerce 6 Simple Rules
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eCommerce 6 Simple Rules

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  • If you don’t give your customer good reason to stay, then your competitor will give them good reason to leave.
    It drive your profits
  • Transcript

    • 1. Customer Retention Strategies Jonathan Murray Ling Liu
    • 2. Micro-target customers with calls to action
    • 3. Special Deal Highlighted Option to bargain the price with seller Secure Payment option Directly Contact with seller
    • 4. Amazon Comfortable Colour Product Reviews Help Themselves 360 o Customer View
    • 5. Competitor : webtogs Large icons Clear layout User direct contact with product
    • 6. Micro-target customers with calls to action
    • 7. Great to use
    • 8. Cross-sell encouraging customer spending
    • 9. Micro-target customers with calls to action
    • 10. Personalised recommendations Improve quality of recommendations
    • 11. Customer Review Customer Reputation advantages
    • 12. Customer Satisfaction = Customer Retention Customer Retention = Repeat Business/€€€
    • 13. Pull not Push!
    • 14. Full scope with whom we can advertise Adventure Sports .com Blogs Clients’ Sites Facebook Twitter Adwords Newsletter Customer lists Affiliate Sites
    • 15. Google Advertising Option 1 - Search Content Display
    • 16. Google Advertising Option 2 - Display Network
    • 17. Hiking shows this campaign is more successful However Running and Camping have higher ROI Campaign should probably focus on these areas
    • 18. Three Campaigns focused on Customer retention 1. Ezine Subscription 2. Sale of Running Equipment 3. Sale of Camping equipment
    • 19. Link your Site layout to Advertising Campaign Micro-target customers with calls to action Call to action generate leads and conversions
    • 20. Pull not Push!
    • 21. Social Media – Broadening your Customer Base Each activity area can be granted one each Measure the Value of a Facebook Fan? eConsultancy Your Blog sites should be using Google Adsense
    • 22. Market Me Tweet Several Accounts geared towards your Customer interest type Brand tweets as AdventureSports.com Each Tweet lead to specific page Use social media to spread these call to action
    • 23. Tweets can now appear on sponsored links – announced by hubspot 3rd Nov 2010
    • 24. Example : Firebox.com Pays customer €50 for a winning photo/video Appears on twitter and facebook
    • 25. eCommerce Tracking Option 1: Google Analytics Option 2 : Website optimiser in Adwords
    • 26. Google Analytics eCommerce Tracking
    • 27. Creation of m.AdventureSports.com Separate tracking process Smart phone customers purchasing running equipment perfect group map my run or health monitor
    • 28. Product used with iPhone
    • 29. http://www.outdooradventurestore.ie/ Excellent design – great link in to one of their customers http://www.53degreesnorth.ie/ Good use of Customer base – ezine – loyalty card http://www.gooutdoorireland.com/ Cost of a Cheap design – loss of customers Also your Competitors’ sites!
    • 30. A must have as your competition is using it!
    • 31. http://www.asics.co.uk/ Good online shop – running information http://www.runtheline.com/ Writers happy to review and promote your product Include them in your Display Content Search Also your Clients’ and Customers’ sites!
    • 32. Safe Transactions
    • 33. SLL Certs
    • 34. Payment options : Paypal or Gateway Merchant Accounts V’s

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