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How does one license their music? There are seemingly endless options these days! You can sign with a music provider like a music library, publishing company or record label. You might have an agent who pitches your music to TV, film or marketers on your behalf. You might even be savvy enough to shop your music on your own. This industry pressures artists to feel the need to be “represented”; that it’s necessary. Regardless, the prevailing trend in artists’ approach to earning compensation and exposure for their work is that of a DIY mindset.
In this panel, we will explore the fundamental steps of the complete music licensing process. We will examine the differing approaches to licensing music and lead you on a detailed journey, from when and why the music is created to how it’s placed in a TV show, film or commercial. We’ll discuss different pitching methodologies and how to foster and maintain relationships with industry professionals. This panel serves to examine the whole licensing process through the lenses of the music creators, purveyors and the industry’s top professionals.