Articulating and measuring value proposition

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Articulating and measuring value proposition

  1. 1. What is the Value Proposition and How Do You Know You’re Providing It? James P. Honan Senior Lecturer on Education Harvard Graduate School of Education
  2. 2. Articulating and Measuring A School’s Value Proposition <ul><li>Mission/Core Values/History/Identity </li></ul><ul><li>Admissions/Marketing </li></ul><ul><li>Attracting and Retaining Teachers and Staff </li></ul><ul><li>Fundraising/Institutional Advancement </li></ul><ul><li>Alumni/Parental Support </li></ul><ul><li>Schools/Colleges </li></ul>
  3. 3. Why Now? <ul><li>Growing interest in accountability among various internal and external constituents. </li></ul><ul><li>Heightened focus on cost, quality, efficiency, productivity, outcomes assessment </li></ul><ul><li>“ New normal”/financial sustainability </li></ul><ul><li>Mirrors developments in other sectors (higher education, public K-12 education, libraries, international NGO’s, arts and culture organizations) </li></ul>
  4. 4. How might you assess/measure your school’s mission and impact? <ul><li>Accreditation processes and self-study </li></ul><ul><li>Post-graduation experiences of your students </li></ul><ul><li>Internal surveys/studies – program review, alumni surveys, etc. </li></ul><ul><li>Reports to trustees </li></ul><ul><li>Publications/website </li></ul>
  5. 5. Mission/Impact Assessment Tools and Frameworks <ul><li>Accountability Mapping – Who Cares About Your Mission/Impact/Performance and What Do They Care About? </li></ul><ul><li>Logic Models – What is Your Theory of Action/Change/Impact? Are Your Resources, Activities, Outputs, Outcomes and Impact Linked? </li></ul><ul><li>Balanced Scorecard/Dashboard – Are Your Strategies Aligned With Your Results? </li></ul>
  6. 6. Challenges for Leaders <ul><li>Lack of shared/perspective of mission/impact </li></ul><ul><li>Imperfect/inadequate/inaccurate data/measures </li></ul><ul><li>Mismatch of expectations/perspectives </li></ul><ul><li>Unit of analysis – individual, program/initiative, department/unit, organization, sector/field/domain, society </li></ul><ul><li>Resistance to change/fear of the unknown </li></ul>
  7. 7. Opportunities for Leaders <ul><li>Capitalize on current urgency/interest </li></ul><ul><li>Data/analytic tools/frameworks available </li></ul><ul><li>“ Connect the dots” – link planning/budgeting – make the case for additional support </li></ul><ul><li>Clarify mission/strategy – difficult choices </li></ul><ul><li>Respond to concerns on the part of funders, boards, media </li></ul><ul><li>Position the organization for the future </li></ul>
  8. 8. Horizon Issues/Questions <ul><li>Data/measures/tools/frameworks – more refined/effective approaches to assessing impact? </li></ul><ul><li>Funding – more outcomes/impact oriented? </li></ul><ul><li>Leaders – more accountable for outcomes/impact? </li></ul><ul><li>What degree of change/transformation will be necessary? </li></ul>

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