Inbound Marketing Reality vs Myth

  • 308 views
Uploaded on

http://www.nohainboundmarketing.com - Marketing myth vs reality We hear a ton of marketing myths everyday that have no basis on research or facts. Read this to find out the reality of Inbound …

http://www.nohainboundmarketing.com - Marketing myth vs reality We hear a ton of marketing myths everyday that have no basis on research or facts. Read this to find out the reality of Inbound Marketing

More in: Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
308
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. MARKETINGREALITY vs. MARKETING MYTH
  • 2. INBOUND MARKETING
  • 3. MYTH REALITYMyth: Inbound marketing focuses Reality: Inbound marketing helpsexclusively on top-of-the-funnel attract leads & also helps convert thoseobjectives like attracting prospects & leads into paying customers.leads.
  • 4. SOCIAL MEDIA
  • 5. MYTH REALITYMyth: B2B companies dont need to Reality: 39% of B2B companies usingwaste their time on Twitter, Facebook Twitter & 41% using Facebook have& LinkedIn. acquired new customers from it.
  • 6. MYTH REALITYMyth: Facebook may be great for Reality: 41% of B2B companies & 62%building buzz, but it has yet to prove of B2C companies using Facebook haveitself as an effective channel for acquired a customer from it.generating sales. Reality: 51% of Facebook fans are more likely to buy brands they like.’
  • 7. MYTH REALITYMyth: Social networks are only for Reality: 40% of Facebooks active usersyoungsters. are over the age of 35. Reality: 52% of 55-64 year old internet users have joined a social network. Reality: 68% of European adult internet users are on Facebook.
  • 8. MYTH REALITYMyth: Social media may be helping big Reality: 57% of small businesses saybrands with big budgets extend their social media is beneficial to theirreach & influence online, but it doesnt business.help small businesses.
  • 9. MYTH REALITYMyth: Twitter is an annoying, pointless Reality: Companies that use Twitterwaste of time with no real business average 2x more leads than those thatvalue. dont.
  • 10. MYTH REALITYMyth: Social media may be helping big Reality: 57% of small businesses saybrands with big budgets extend their social media is beneficial to theirreach & influence online, but it doesnt business.to anything for small businesses. Reality: Companies with 1,000+ Twitter followers get 6x more traffic. Reality: 42% of companies that use Twitter for marketing have acquired a customer through it.
  • 11. MYTH REALITYMyth: Saying "Please ReTweet" in a Reality: Saying "Please ReTweet" in atweet only annoys people. tweet leads to more tweets.
  • 12. CONTENT, BLOGGING & SEO
  • 13. MYTH REALITYMyth: If you give your content away Reality: "Free trials" are an excellentfor free, prospects will never buy your way to demonstrate the value of yourfully fledged offering. product & increase conversion. Reality: Sharing free, relevant content online helps search engines & prospects find you.
  • 14. MYTH REALITYMyth: Blogging is overrated & not Reality: Companies that blog get 55%particularly effective for marketing. more web traffic & 70% more leads than those that dont. Reality: 57% of companies have acquired a customer through their blog.
  • 15. MYTH REALITYMyth: Nobody reads blogs. Reality: 65% of daily internet users read blogs. Reality: 46% of daily internet users read >1 blog/day & 36% read 5 -10 blogs/day.
  • 16. MYTH REALITYMyth: Blogging has no impact on a Reality: Blogging can increase yourcompanys Twitter reach. Twitter reach by 75%.
  • 17. MYTH REALITYMyth: Blogging occasionally has the Reality: Businesses that blog at least 20same impact on traffic & lead gen as times/month generate 5x more trafficblogging constantly. & 4x more leads.
  • 18. MYTH REALITYMyth: Blogs are nice, but hardly a Reality: 2/3 of marketers say theirmust-have for businesses. company blog is "critical" or "important" to their business.
  • 19. MAIL MARKETING &LEAD NURTURING
  • 20. MYTH REALITYMyth: You can rely on email to be the Reality: Your email database expires atworkhorse of your online marketing a rate of 25% per year.efforts. Reality: Gmail Priority Inbox & other tools are pushing your automated emails to the bottom of inboxes.
  • 21. MYTH REALITYMyth: Email is still one of the most Reality: Email usage is declining by aseffective ways of communicating with much as 59% across all age groups.prospects. Reality: Internet users spend 3x more minutes on blogs & social networks that on email.
  • 22. MYTH REALITYMyth: Lead nurturing email campaigns Reality: Sending automated emails toshould be automated based on each leads without a completeleads activity on your company understanding of their experiencewebsite. across channels is more like SPAM than lead nurturing.
  • 23. MYTH REALITYMyth: Lead nurturing email campaigns Reality: Sending automated emails toshould be automated based on each leads without a completeleads activity on your company understanding of their experiencewebsite. across channels is more like SPAM than lead nurturing.
  • 24. ADVERTISING
  • 25. MYTH REALITYMyth: Television ads continue to be Reality: 86% of people skip TV ads.one of the most effective forms of TiVo, DVRs, Hulu, YouTube & thousandsadvertising. of cable/satellite networks have fragmented TV audiences.
  • 26. MYTH REALITYMyth: Online advertising is not Reality: 62% of internet users searcheffective for local businesses. online before they make a purchase, even when the purchase is made at a local business.
  • 27. MYTH REALITYMyth: Online advertising is not Reality: 62% of internet users searcheffective for local businesses. online before they make a purchase, even when the purchase is made at a local business.
  • 28. MARKETING BUDGET
  • 29. MYTH REALITYMyth: Most companies are increasing Reality: 54% of companies increasedtheir investments in traditional, their investments in social media &outbound marketing programs. blogs in 2011 Reality: Leads generated via inbound marketing tactics like blogging & social media cost 62% less.
  • 30. OUTBOUND MARKETING
  • 31. MYTH REALITYMyth: People like to receive Reality: Millions of Europeans opt totelemarketing calls. registered on the Do Not Call list.
  • 32. MYTH REALITYMyth: Tradeshows are a great, cost- Reality: Tradeshows are one of theeffective way to generate a ton of new most costly ways to generate leads &leads and customers. customers.
  • 33. MOBILE MARKETING
  • 34. MYTH REALITYMyth: Optimizing your website & Reality: 130 million Europeans own aemail for mobile phones is not that smartphone.important. Reality: 15.5 percent of European Smartphone Owners Have a Tablet By Comscore Nov 26 2012
  • 35. MYTH REALITYMyth: Optimizing for mobile devices Reality: 74% of smartphone users haveisnt worth the effort. made a purchase from their smartphone. Reality: 78% of business people use their mobile device to check email.
  • 36. LANDING PAGES &LEAD GENERATION
  • 37. MYTH REALITYMyth: Websites with numerous Reality: Businesses with 31-40 landinglanding pages confuse people. pages get 7x more leads than those with only 1-5 landing pages. Reality: Businesses with >40 landing pages get 12x more leads.
  • 38. MYTH REALITYMyth: Web traffic is the most Reality: Traffic is great, but if thoseimportant measure of online visitors are leaving immediately, it’s notmarketing success. great? Conversions matter.
  • 39. MARKETING AUTOMATION
  • 40. MYTH REALITYMyth: Marketing automation software Reality: Marketing automation can helpis all you need to generate lots of streamline nurturing leads, but it doesquality sales leads. nothing to help generate leads.
  • 41. CONVINCED YET?Visit us: www.nohainboundmarketing.comEmail us: jonathan@noha-agency.comTweet this: Share this Presentation