Become a mega awesome SEO ninja
guru superstar with the Genero GB
Friday session
Not really. Mostly basics this time

Jan ...
Content of the sesh
1. How does Google work?
1. History (boring & easy)
2. Today (evil)
3. Tomorrow (totally sick and owns...
How does Google work?
1. Relevancy.  You need to write the
words that you want to rank for on
your website.
(unless you g...
Search engine history

Jan 30, 2013
Search engine history
1990’s: Only content matters. Mention the word most
times, and you will be number 1 in Search Engine...
Search engine history
2000’s: Google is launched 1998. Google changed
everything with their PAGERANK algorithm.
Google now...
What links?
Google counted every link as a ”vote” for that
website. The website that mentioned a word, and
had most votes ...
Google today
2010’s: Google finds out who are the ones trying to
trick the search results with links, and filters them out...
Google tomorrow?
1. Google will start to know for real which websites
they should show in top, and stop counting stuff.
2....
Get the most out of Google - Content is king?
Work with things that works NOW.
(Good content + Good links)
Content:
• Mark...
Get the most out of Google - Content is king?

Jan 30, 2013
Get the most out of Google – Links are God?
Links:
Best: In-content links from relevant blogs,
mediasites, newspapers and ...
Get the most out of Google – Brands are Chuck Norris
Become a ”Brand”:
Google favours brands. But how to tell Google that ...
Google webmaster guidelines
Google’s how-to for SEO
Google says AVOID:
Autogenerated content
Participating in link-systems...
Google webmaster guidelines
Google’s how-to for SEO
Google says AVOID:
Autogenerated content  The site with the map & the...
Links in Google webmaster guidelines
Google: Do not do this:
• Buying links (Transaction: Money, time, gift-card, good con...
Links in Google webmaster guidelines
Something works too well, and Google cannot
algorithmically filter it out

Smart guy ...
Google does not know seo
Google has a SEO-guide. It ranked at spot #2. They
moved it. They fucked up the 301 redirect.
Med...
Google filters & penalties
Filter:
• Algoritmically.
• Per URL or per doman
• Site or url get lower
rankings.
• Sometimes ...
Google filters

Jan 30, 2013

I am the bad content kungfu-Google-filter-panda

I am the bad links sherif
that kills your s...
Our sites in Google filters
Panda:
• No site that we have.

Penguin:
• ### UK  Too many
spammy low quality links

• The s...
Google Hummingbird update
Hummingbird – not really a filter
Googles first step toward intelligence.
Google changes the mea...
Future Google
• Free wireless internet to whole world.
•

Balloons all over the globe

• Going in to solar- and windpower....
Thank you
Twitter: jonathanbj
Insta: jonathanbjorkskog
FB: /jonathan.bjorkskog
www: jonathanbjorkskog.se (/com)
Spam: jona...
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Become and seo mega awesome superstar with the genero gb friday powerpoint lunch session

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Just an internal presentation on the topic SEO (search engine optimization), edited slightly to be able publically.

Published in: Marketing, Technology, Business
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Become and seo mega awesome superstar with the genero gb friday powerpoint lunch session

  1. 1. Become a mega awesome SEO ninja guru superstar with the Genero GB Friday session Not really. Mostly basics this time Jan 30, 2013
  2. 2. Content of the sesh 1. How does Google work? 1. History (boring & easy) 2. Today (evil) 3. Tomorrow (totally sick and owns the world. Probably) 2. How to get the most out of Google 1. Content is king 2. Links are God 3. Brands are Chuck Norris 3. Google filters & penalties (All about cute penguins & pandas) 1. 2. 3. 4. 5. Jan 30, 2013 Filter vs penalty MUSH barffaus filter TecHeat Maalämpö filter Ikastetiket Penguin filter Hummingbird
  3. 3. How does Google work? 1. Relevancy.  You need to write the words that you want to rank for on your website. (unless you got a shitload of links of course) 2. Power.  You need to have other people talking about your site. (Links) 3. Brand.  If you are a brand, you do not need to have as good content or links as other ones for ranking. Jan 30, 2013
  4. 4. Search engine history Jan 30, 2013
  5. 5. Search engine history 1990’s: Only content matters. Mention the word most times, and you will be number 1 in Search Engines. Mention the words with most searches most times, and you will have most traffic. Example site You could also buy spot 1 in search engines. Result: This was too easy to trick. Search engine results became spammy and noone used that search engine anymore. Jan 30, 2013
  6. 6. Search engine history 2000’s: Google is launched 1998. Google changed everything with their PAGERANK algorithm. Google now counted links to sites and ranked them by BOTH content and Links. Result. This was hard to trick. Google’s search result became the best one. Everybody started to use Google. They won. Result 2. SEO-dudes started to make sites. A lot. And sell links. Jan 30, 2013
  7. 7. What links? Google counted every link as a ”vote” for that website. The website that mentioned a word, and had most votes reached number 1 in Google. Website Website My website Website Jan 30, 2013 Website Website
  8. 8. Google today 2010’s: Google finds out who are the ones trying to trick the search results with links, and filters them out But Google wants to show the best search result ...so the sites with ”best content” gets away with a lot. ...and Brands gets a lot of benefits. ...Google also wants to show a diverse search result (means that one site of every type should show) November 2013: Google does not know SEO Jan 30, 2013
  9. 9. Google tomorrow? 1. Google will start to know for real which websites they should show in top, and stop counting stuff. 2. More intelligent ways of knowing what you want regardless of what you search. 3. Google becomes the internet. Only way to get traffic is through AdWords. 4. Google pushes their own services over the edge and people start using other search engines? Jan 30, 2013
  10. 10. Get the most out of Google - Content is king? Work with things that works NOW. (Good content + Good links) Content: • Markup less important (h1, h2 mm) but still used. • Relevancy more important than ever. • Write more free. Google know synonymes and variations... ...But of course not in finnish... Jan 30, 2013
  11. 11. Get the most out of Google - Content is king? Jan 30, 2013
  12. 12. Get the most out of Google – Links are God? Links: Best: In-content links from relevant blogs, mediasites, newspapers and authorities & brands. Good (still): Infographic links, press-release links. Neither Bu or Bä: Forum links, Social media links, natural weak blog links. Bad: Too many sidebar links from blogs, footerlinks. Give to competitor: Blog-comment-links, autolinks, xrumer-blasts from fiverr, auto-forum-profile links. Jan 30, 2013
  13. 13. Get the most out of Google – Brands are Chuck Norris Become a ”Brand”: Google favours brands. But how to tell Google that you are a brand? Become a brand: Have a company-name, have links from sites listing companies. Have an address and phone-numbers on your site. (Have a Facebook page with many fans), have links from other brands and authorities, have links from articles (newspaper, PR) about your brand. Have a named person behind your content (G+ integration). Jan 30, 2013
  14. 14. Google webmaster guidelines Google’s how-to for SEO Google says AVOID: Autogenerated content Participating in link-systems Cloaking Shady redirects Hidden text or links Entrance-pages Duplicate content Participate in partner-programs Filling pages with irrelevant keywords Faking rich-text-snippets Jan 30, 2013
  15. 15. Google webmaster guidelines Google’s how-to for SEO Google says AVOID: Autogenerated content  The site with the map & the usergenerated content site is breaking this Participating in link-systems  All link building Cloaking  All our facebook-campaigns Shady redirects  All our facebook-campaigns Hidden text or links  html 5 Entrance-pages Duplicate content  Drupal out of the box Participate in partner-programs Filling pages with irrelevant keywords Faking rich-text-snippets Jan 30, 2013
  16. 16. Links in Google webmaster guidelines Google: Do not do this: • Buying links (Transaction: Money, time, gift-card, good content). • Overdoing Link exchange: ”Link to me and I link to you”. • Overdoing Article-marketing and guest-blogging or campaigns for getting bloggers to link. • Advertorials • Pressreleases with exact match anchor texts • Overdoing Infographic-links • Widget-links from plugins • Forumlinks with exact match • Footerlinks (Site by Genero) Jan 30, 2013
  17. 17. Links in Google webmaster guidelines Something works too well, and Google cannot algorithmically filter it out Smart guy google Jan 30, 2013
  18. 18. Google does not know seo Google has a SEO-guide. It ranked at spot #2. They moved it. They fucked up the 301 redirect. Mediaanalys added the same guide to their own site. Google found it, aaah, here it is, let’s put it back where it was! Jan 30, 2013 What do you think happens?
  19. 19. Google filters & penalties Filter: • Algoritmically. • Per URL or per doman • Site or url get lower rankings. • Sometimes message in webmaster tools Jan 30, 2013 Penalty: • Manual action by Google employee. • Always per domain. • Very rare. • Whole site disappears from Google. • BMW, Interflora, mm
  20. 20. Google filters Jan 30, 2013 I am the bad content kungfu-Google-filter-panda I am the bad links sherif that kills your site
  21. 21. Our sites in Google filters Panda: • No site that we have. Penguin: • ### UK  Too many spammy low quality links • The site with the autogenerated reference map might end up in Panda. Let’s fix that one. Jan 30, 2013 • ###.fi/***  Sitewide exact match links • ###.fi/***  Probably too high ratio exact match links
  22. 22. Google Hummingbird update Hummingbird – not really a filter Googles first step toward intelligence. Google changes the meaning of your search term to something better if they think it is bad: ”Boende Stockholm under Ishockey VM”  Hotell Stockholm ”jag skall studera i stockholm, var kan jag bo?”  Lägenheter i Stockholm Jan 30, 2013
  23. 23. Future Google • Free wireless internet to whole world. • Balloons all over the globe • Going in to solar- and windpower. • Buys land in Sahara • Probably going to be ”the internet”. • Jan 30, 2013 Or overdo shit, loose users, and go bankrupt
  24. 24. Thank you Twitter: jonathanbj Insta: jonathanbjorkskog FB: /jonathan.bjorkskog www: jonathanbjorkskog.se (/com) Spam: jonathan.bjorkskog@gmail.com G+: yes Jan 30, 2013
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