Pod1 overview oct2013
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Transcript

  • 1. “We create next-generation global flagship stores that engage and excite customers; differentiate brands from their competition; and ultimately deliver real commercial results”
  • 2. WHY CHOOSE POD1?  E-COMMERCE SPECIALISTS SINCE 2001  150 PEOPLE IN LONDON & NEW YORK  BOUTIQUE AGENCY + FULL SERVICE  12 YEARS COLLABORATING WITH INTERNATIONAL PARTNERS & TEAMS  EXPERTS AT BLENDING BRAND & COMMERCE  UNDERSTAND THE PREMIUM CUSTOMER  A GLOBAL PORTFOLIO OF LEADING BRANDS
  • 3. STRATEGY UX CONTENT Determining an integrated solution based on your business objectives Evaluating your users and implementing features they will actually use Incorporating your brand’s most effective visual and textual elements CREATIVE PHOTOGRAPHY TECHNOLOGY Designing engaging and optimized shopping experiences Capturing your brand essence with complete photographic services Building intuitive, useful and accessible ecommerce solutions ADVERTISING SOCIAL SEM Driving online consumers to your brand Helping you engage with your audience online Increasing your search engine visibility and traffic
  • 4. OUR APPROCH USER-CENTERED DESIGN
  • 5. YOUR CUSTOMER
  • 6. 1 2 3 PUT THE USER FIRST Structure, Plan, Research, Streamline, Test with Real Users, Improve MAKE IT SIMPLE, KEEP IT OBVIOUS Consistent, Logical, Clear, Concise, Straight-forward. Ask: So What? Why Do I Care? What Do You Want Me To Do? How Do I Do it? IMPROVE BUSINESS PERFORMANCE Increase Conversion, Reduce Drop-off, More Effective Up-Selling, Increased Return Visits ≈ More Profits
  • 7. S O FA R I N 2 0 1 3 DELIVERING WORLD-CLASS WORK
  • 8. D E M O N S T R AT I N G O U R EXPERIENCE DESIGN & BUILD CASE STUDIES
  • 9. TA G H E U E R FIRST GENERATION ECOMMERCE & SITE DESIGN
  • 10. ERNO LASZLO MODERNIZING A LUXURY SKINCARE BRAND.
  • 11. B E A U T Y. C O M RE-DESIGNING A MULTI -BRAND USER INTERFACE
  • 12. S A LVAT O R E F E R R A G A M O A LUXURIOUS ONLINE -ONLY TRUNKSHOW
  • 13. DVF WEBSITE REDESIGN & FALL CAMPAIGN
  • 14. N E T- A - P O RT E R GLOBAL ADVERTISING STRATEGIES AND CREATIVE SOLUTIONS
  • 15. THANK YOU QUESTIONS AND DISCUSSION