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J. Andrews AS DT
 

J. Andrews AS DT

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Jonathan Andrews AS Portfolio

Jonathan Andrews AS Portfolio

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    J. Andrews AS DT J. Andrews AS DT Presentation Transcript

    • This battery point of sale is verylarge so it attracts attention andyet it is very thin so it can easily fitonto the end of an isle. It is a veryeasy design to remember anddistinguish because of the iconicbattery pillars either side of thepoint of sale.This Simoniz point of sale has avery bright and distinctive orangecolour which is good as it meanscustomers are more likely to noticeit but this is bad as there is toomuch visual noise which could putthe customer off.The pictures on the side of this Loctitepoint of sale give added information tothe text by giving a visual example.Also, the words on the side of the pointof sale such as “ Ultra” feel powerful tothe customer which could persuadethem to buy the product. The slopinggradient make it more stable and safer.The glass box covering the product onthis make up point of sale makes theproduct seem important as it cannot betouched. But this does mean that youcannot test the product. The shelves aretoo enclosed and low down, which makesit hard for the customer to access theproduct.This Hunger Games point of saletakes up a large area so it morenoticeable and attracts customerattention more easily along with thepicture/design tells a visual storyabout the product. It is very differentcompared with the other point ofsales because it promotes the producton more than one side.This Tatty Teddy point of sale hasimages of a teddy bear which ispart of the brand that helps you toremember the brand as it is partlybecause it looks lovable to charmcustomers, and has simple/fancypatterns that seem moresophisticated to the averagecustomer.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingCollection Of ImagesResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsEvaluation 2 43 5ManufacturePlan
    • This Coca Cola point of sale stands outas it is a bright red colour and there isnot too much visual noise. The productis visible yet kept cool in the lowercompartment with an example of theproducts on the top shelf. This point ofsale also has wheels so it can be moved.A bad thing however is that you cannotsee the branding on the roof.This Iphone 4s point of sale is verysimple yet effective because of theimage and product name in thebackground. As it is an expensiveproduct it is available for a trial which isgood for customers interacting withthe product. However, this is not verysustainable as once the next version isreleased it is redundant.The colours of blue and white on thisPG Tips point of sale seem very calmand relaxed to the customer , whichmight help them to buy it as they feelmore comfortable . Plus the monkey isseen as friendly to encourage you tobuy the product.This child’s toy point of sale has acatchphrase on it that helps thecustomer to engage with theproduct and it is spread over thewhole point of sale which meansthat once the customer reads it theyhave already sub-consciously lookedat the whole unit which could helpthem to buy a product.This Ipad point of sale has aquirky, curvy shape which couldcatch customers attention betteras most point of sales are square orflat on. Also the white is a calmcolour, along with the differentcolours of the cases and the yellowgood for catching a customers eye.This Bic point of sale found fromthe internet is a good because it isnot just a random shape but ascaled up version of the productitself. The bright blue catches yourattention but it is not too strong interms of visual noise.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • This Krispy Kreme point of sale is verylarge so it attracts customer attentioneasily but I find the size compared toproduct volume is not worth effective.The green and white colours are not toomuch and the product is well lit. To get adoughnut from the top shelf can bedifficult for a customer so it is not themost ergonomic point of sale.The TV screens on this JML point ofsale are really good as they attract thecustomers attention with the soundwhile giving a visual demonstration ofthe product without being overinteractive or using up the product as itis virtual. The blue and white coloursare also very calming for the customer.This Garnier point of sale has a very iconicdouble helix shape. The bright green isgood for catching a customers eye but allbeing one colour is too much visual noise.Also the design of the point of sale meansthat the product is not easily accessible inplaces such as the middle.This Milka point of sale has a clear themerelating to the product. The iconic Milkacow helps it appeal to younger childrenand the cow print helps the point of salelook more like a cow. The iconic purplecolour helps the customer to identify theproduct with the buckets adding to thecow theme.This doughnut point of sale’s brightpink colouring is eye-catching but I findit is too much visual noise. The glass-sided design means that you can seethe products even at the back of thepoint of sale. I like the slide mechanismas it means you don’t have to reach tothe back as the next product will slidedown once a doughnut is taken.This National Lottery point of sale is veryiconic because of the bubble-like shape andblue & grey colours. This has to be a designthat is easy to recognise as so many peopledo the national lottery. This is deliberatelyplaced by the front of the store so bepeople will see it once they enter the shopplus when they have done all of theirshopping.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  Lynx products are aimed at young men from the ages of 11-25. Lynxpackaging is very bright and bold with a range of interesting patterns andswirls in colours such as blue, green, yellow and orange usually with a black lidor edging. Lynx have a range of fresh smelling deodorants and shower gelsthat are made to appeal to the younger man. Fish are a specialist hair styling brand with a traditional Soho salontheme. However, the Fish packaging and product design is verybright and extravagant with packaging colours including brightblues, bold red and luminous greens. Fish aim their products at theyoung adult through to the middle aged man.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  Old Spice have a very masculine range of products for the middle agedman.The product is usually packaged in a tall, thin capsule with the OldSpice logo of a sailing ship.The main branding colours are red and whitewith some turquoise blue as a secondary colour. Hackett are a very smart and stylish brand aiming at the younger agedman. Hackett have a vision of fashion and style with the aspect ofsocial interaction and being with friends. Hackett packaging is verysimple with just the name and minimal information.Typical Hackettcolours are blue and white sometimes including silver or justtransparent.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  Mr. Natty is a male grooming company that is presented as an old fashionedconcept with modern colours and ingredients. Most of the Mr. Natty productscome in a little tub and the Bay Rum type aftershave in a bottle.There is alarge emphasis on facial hair and moustaches, with other areas as well. L’Oreal Men Expert are aimed at the older and more mature man.Their productline has a scientific emphasis with the fighting of wrinkles and greying hair themain selling areas.The brands main colours are orange and grey nut hey alsohave black, white and some opaque areas.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  The L’Oreal Men Expert brand is aimed at the 30yr-50yr old age category. L’OrealMen Expert are a more of a scientifically based brand, designing products morefor the effect of the product than the fragrance or the scent. The type of peoplewho would buy this brand of product are people who are conscious about theirvisual appearance under the effects of aging and time. This product is also amore mature man’s and gentlemens type of product and not designed for theyounger generation of people who do not yet feel the effects of aging. Some ofthe products are focussed on being used to improve a man’s skin e.g. to fightagainst wrinkles and other products include remedies for a man’s hair e.g. toremove grey hairs. Models and other brand promoting figures include the namesof Pierce Brosnan, Patrick Dempsey, Eric Cantona and Hugh Laurie. Theypromote the products by showing the target market and engaging with peoplewho would use the L’Oreal Men Expert range of products.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Situation: LOreal Men Expert need a new point of sale display unit that helps to introduce younger customers than thenormal target market to the brand so that they will know about and want to purchase the product in thefuture when they become a customer in the target market age range.The point of sale display unit also needsto raise the awareness of the brand to past and existing customers.DesignBrief: I will design and make a point of sale display unit for the male grooming company L’Oreal Men Expert.Thepoint of sale will appeal to a slightly younger band of customers than the usual target market in order to getthem involved with the brand for the future.The point of sale display unit will also include the typical brandcolours of orange and grey whilst clearly displaying the brand name and any important regarding theproduct.The point of sale should also attract the attention of existing customers to the brand to encouragethem to spend more money on L’Oreal Men Expert products.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Logical = L Stand out and advertises brand Ergonomicconsiderations Reflects the brand Draw in customers-sound, video, lights You can see the product Use of testers USP – Unique Selling Point Position in relation to foot fallNeed = N To clearly display the product Allow customer interaction with the product Attract customer attention Must clearly display the branding Hold the potential customers attention Display any important informationclearly Give the customer ability to access and purchase the product Consider ergonomics, safety and theftKeep = K and Scrap = S (From initial investigation) Pillars on battery POS Height of JML Screens SimpleIphone 4 POS Luminousorange on car wax National Lottery shape Coca Cola roof branding Cow theme for Milka Doughnut height for Krispy Kreme PG Tips monkey & colours Shelf height for Loctite Coca Cola rainbow design Red pattern on make up Scaled up product-BIC Colour of other doughnut POS Information on Hunger Games Black colour on Teddy POS Concept of JML Screens Luminous green on Garnier Tagline on child’s toy POS Shelves for make up POS Garnier POS DNA shape Sustainabilityof Iphone POS Information on Loctite POS Design of Ipad case POSForm vs Function = F A product/POS has to have a good form, meaning a good appearance and visualfeatures to interest the customer and make them want to buy it. However a goodproduct/POS needs to have a good function, meaning it has good features and be of agood quality/reliabilityetc. A company who do this well are Apple. They have a range ofgood looking products, so have a good form. They also have greatfeatures, applicationsand they last a long time, so they have a good function as well.Another company who do this well are Aston Martin with good looking and performingcars.X Factor = XSome POS displays stand out from the rest, this is because they have an X Factor. I havechosen what I believe to be the best features that are the most effective. A POS that is the scaled up version of the product/does what the product does A POS with an odd shape that is iconic/easy to remember like the national lottery POS A POS that either moves, floats in the air or is suspended somehow A POS that impacts on customers senses e.g. smells, sound, taste, texture, video (JML) A POS that speaks to the customer when a movement sensor is activated A POS that glows in the dark and has an enticing lighting system.LINKS FX: Establishing a need:Illogical = I Too much writing Not enough information No branding Visual Noise Too interactive , no intent of purchase Removing product from the POS Too many options Below eye level Be Sustainable Functionality & Features:Colours, pictures, shapes, design, materials, video, smells, sounds, tasting, textures. Visibility & Position: In it’s own space, no other choice or productsin the way/around it, eye-level hanging, moving. Target Markets: Young, teenaged, middle aged, oldergeneration, male or female, unisex. Aesthetics/Branding: Shape & colour scheme, name & price ofproduct, lighting, from a distance/up close, distinctive, eyefall. Materials: Plastics, glass, metal, wood, finishes:reflective, matte, smooth, textured, recyclable, sources. Safety: No spiky edges, any parts that stick out, brightness, soundlevel, fire resistant, not combustible/explosive Sustainability: Materials used, uses for otherproducts/designs, recyclable, adaptable, componentreplacements Environment: What type of shop, whichisle/area, positioning, direction of display, consideration offootfall and eyefall. Interactivity: Samples, testers, sensors, theme, method ofpurchase, use of 5 senses (video, smells, sounds, tasting, textures) Social Networking/Web: Use of QR and barcodes, Facebook/twitter pages, website (layout and branding). Construction: Where will it be made, processes, assembly, sourceof materials, types of glue/joints. Ergonomics: Ease of view/reach, distance from customer toproduct, level, position/angle. Price: Value of the product, reputation of the brand, time it will beused for, type of shop it is in. Future: Future products/releases of thebrand, trends/fashions, other companies , direction of theTaskAnalysisNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  Aesthetics: The point of sale must display the iconic L’Oreal Men Expert branding colours of grey, orange and black. The point of sale must clearlydisplay the brand name and show the colours of blue for L’Oreal and then the white for the Men Expert. It must also display the relevant informationfor the product. Cost: The point of sale must have good quantity to value ratio meaning that the amount of money that is spent on each point of sale is in proportion tohow point of sales will be made. This will affect whether the point of sale will be made of high or low cost materials. Depending on big the point of saleis depends on how much it will cost in floor space in a shop. The cost can vary depending if the point of sales are delivered whole or that they arecollected in a flat pack form and are assembled separately to the manufacturer. Customer: The point of sale must be aimed for the target market that the actual product is aimed for. The shops that this point of sale will appear inmust be the type of shops that the target customer will be going into and shopping in. Also the type of area or place that the customer will shop, workor live. Environment: The point of sale must be positioned in a place that has consideration of customer foot fall, whether outside or inside and the type ofproducts or themes that the point of sale will be with. For example if all the other products have an Olympic theme it could have something that ties inwith that theme. The product must have some consideration about sustainability and where the materials and components come from. Size: The point of sale should have considerations for ergonomics/anthropometrics and how the customer will see or touch the point of sale. The sizeof the point of sale must reflect the size of the actual product. It must also be stable for it’s height or shape so that it will not fall over. Depending onhow big the point of sale is and how much floor space it takes up will determine the cost to the shop of putting up the point of sale. Safety: The point of sale must have safety in respective of the customer. For example not be a choking hazard for children or have sharp edges. It mustalso be stable so it doesn’t fall on anyone. The point of sale must also be safe for the staff in the shop as if a thief tries to steal the point of sale or theproduct the staff will be the people who have to try stop the thief which could be dangerous to the staff unless the shop has a specific security team toprotect these types of products. Function: The point of sale must market the product and attract the desired target market. It could have a tester or some way of showing what theproduct does. The point of sale could display some history of the brand or some sort of scientific element to make the point of sale/product seem moreadvanced. Along with the tester it could have some sort of interactive element to it to attract and keep customer attention. Materials: The point of sale could be made of materials like steel, orange plastics, glass and possibly some black high impact polystyrene as thesematerials fit the colour scheme and typical design of the brand.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  Ten Minute Observation:I will go into a male grooming store andstand for ten minutes watching certaincustomers. I want to find out the mainareas of customer footfall, so I knowwhere to position my point of sale andthe main areas of eyefall, where thecustomers look. Before I do this I roughlyneed to know the layout of the shore andwhere the specific men’s products are. Ialso want to find out what colours anddesigns might interest or attract acustomer. Market Research:I will look at current brands in the male grooming market andthen create a diagram contrasting the target market ageranges to cost. I should then see a correlation betweenL’Oreal Men Expert and the other brands in the market. I willthen use this information to see how expensive the design ofmy point of sale will have to be in order to fit into the qualityof the brand and those competing around it. I will look inshops and on the internet to find out an approximate costfrom a brand and the age range the brand is aiming at. Competitive Products:I will look at the current brands that I would consider tocompete with L’Oreal Men Expert in the male groomingmarket. I will then analyse the aspects of the other brands andwhat makes them a competitor and if there are any features ordesign ideas that help them stand out in the market. I will thensee how I could apply these things to L’Oreal Men Expert tocreate a point of sale that not only reflects the brand well butfits in well to the rest of the market.Secondary Research: Mood Board:I will look for pictures that I believe arerelevant to the brand and target market thatI am aiming at. Using this, I hope to associateother brands and products to L’Oreal MenExpert to gain a view of what a potentialcustomer is into. I will look in shops and usethe internet for the pictures. Before I do this Ineed to think the products and designs thatyou would you would associate with thebrand L’Oreal Men Expert. Customer Profiling:I will research the type of things that mytype of customer are into. I will study thingslike: where they might live, theirholidays, cars, travel, habits, likes and othersocial economics. I will then use thisinformation to understand my customerbetter so I can create a point of sale displaythat would appeal to them, to make thembuy the product. Product Profiling:I will look at the L’Oreal Men Expert rangeof products and assess theircolours, designs and shapes. Along withthis I will determine which products I likeand look good, to the products I do notlike so well. I will do this to learn moreabout the brand, the type of productsthat they design and the design of thepackaging. I can use this to create anaccurate point of sale in relation to thebrand of L’Oreal Men Expert. Person & Product Interaction:I will go into a male grooming store andwatch how people touch and interact withspecific products. I want to find out how acustomer interacts with a product and whatthey do with it, so I can find out ways tokeep a customer interested at my point ofsale and to interact with it so that theymight purchase the product on my point ofsale display.Gantt Chart 1 2 3 4 5 6 7 8 91. Investigation andClarification of problems2. Development ofDesign proposal3. Making/Modelling4. Evaluation and Testing10WeekPrimary Research: Questionnaire:I will create a questionnaire containingvarious questions regarding point of saledisplays, age and L’Oreal Men Expert, that Iwill give to a number of middle aged men. Iwill then collect in the results and adapt mydesign ideas to the views and influences ofthe target market. Before I do this I need todecide who I will give the questionnaire toand where I will conduct the research.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  As part of my research I went to Boots, John Lewis and House of Fraser. While I was in the male grooming section ofthese shops I watched people how different customers were interacting with products on shelving units, to get an ideaof basic person and product interaction then how the customers interacted with the point of sale display units. I thenrecorded exactly what the customer did and the common behaviour that I noticed with the customers was: For Shelves: The customer would walk up to the shelf/isle then they would briefly look over the whole shelf/isle beforebeing attracted by a particular product, design or colour scheme. The customer would then pick up that product and read the information on the front of the product. If the customer wasnot impressed by this information or design at close inspection they would return the product to the shelf and look foranother product that had caught their eye. Once the customer has selected the product that they want, they would feel how much the product weighs, considerhow it fitted into their hand, shake it and consider other ergonomics. The customer would sometimes pretend how they might use the product and usually open the lid to smell the product.If they liked the smell, ergonomics and thought that the product fulfilled their needs they would then briefly read theinformation on the back of the product and want to know the price. If the price was not visible or there was a complicated deal/offer then it would put the customer off buying the product.However, if the customer had clearly seen the price and there was no complex offer then the customer would put theproduct into their basket. Finally, the customer would briefly check the whole isle as they walked towards the checkout/other department butnever picking up another product as they do not have enough time. For a point of sale: The customer would walk up to it and look straight at the design, pictures and features beforelooking at the product or brand. If this looked appealing to the customer they would touch the product as it is usuallybeing touched in picture (If there is one), and to get a feel for the product. Once the point of sale has got the product into the customers hand they would spray it on to their hand or cardboardtest strip if there was one. If the customer liked the smell of the product then they would look for and take the packaged version from the side ofthe point of sale but didn’t bother if they couldn’t see the product or if they had to ask to get it. What I have learnt: I have learnt that people initially look for a sophisticated visual design to catch their eye. The point of sale must then feel comfortable to the customer as they interact with it. The point of sale must display interesting and relevant information, especially the price and brand name. A picture helps the customer to interact with the product, along with some sort of sample. If I apply these things to my point of sale it should make it appealing to the customers. The product must easily be accessible for purchase and must not have too much choice as will put thecustomer off.Example: In this picture you can see apicture of someone holding the product.The product is also available for testingand is easily accessible for the customerto purchase the product. The name of theproduct and the brand are also visible.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  What I have learnt:From this diagram that I have created I can see thecorrelation between the age of target markets to the costof products from a range of brands. I can see that L’OrealMen Expert is in the upper right quadrant alongside brandslike Lab Series, Regaine and Dove Men + Care and Nivea formen in the male grooming market. These are thecompeting products with L’Oreal Men expert as they havethe same target market are of a similar cost.Lynx has the lowest cost in comparisonto the rest of the market and it has thelowest aged target market.Lab Series is aimed one of the oldesttarget markets and it has a highcost. It is also a very scientific brand.Hear are some pictures of DoveMen + Care and Nivea for Menthat I took when I was carryingout my research.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  While I was in Boots, John Lewis and House of Fraser I stood in the male grooming section for tenminutes in each store and watched how customers went around the store, where they looked andwhat else they did. The common patterns and other things that I noticed were: In the ten minutes: Once people had entered the store they were attracted by areas in the shop that did not fit thepattern of the store layout. For example a isle that is perpendicular to the rest. I also noticed that one of the best places to place a point of sale is in at the top or bottom of anescalator. This is because the customer is fixed in line to the point of sale until they get off theescalator and is kept there for an extended time as the escalator moves rather slowly. The male grooming area is usually at the side or back of the store near the checkouts. Staff are usually located by the more expensive products to provide security and to help shift themore expensive items to the passing customers by giving information and advice. Once in the male grooming area the customers usually look just below eye level but when walkingaround, eye level is the most effective height for attracting customer attention. Silver is the most common colour that appeals to middle aged customers,along with a intuitivedesign that is simple otherwise the customer finds it too much. All ages of people go into the male grooming area and they all browse the entire set of age rangesfor products just because of the design of the some products. Point of sales that are just in open space get seen but are not always processed by thecustomer, yet point of sales near the product they are promoting are much more effective. Middle aged men only like one or two brighter colours per product otherwise it is too bright. Too much choice or limited accessibilityto a product often put the customer off buying. Traditional and scientific based brands appeal to the middle aged customer. Customers usually pass through areas at the sides of the store to get to male grooming. What I have Learnt: From my observations I know that by putting my point of sale somewhere like at the top of anescalator, it will attract more attention and more sales. Having a picture on the point of sale helps customers to visualise the product. Having a staff member by my point of sale can help the sales and security of the brands products. A good design and appropriate colour schemes can attract people from other target markets.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  Brands that would compete: What I have learnt:From this analysis of the competing brands I know that my point of sale will have to be of a moderate cost so that it increases the visual value ofthe products so that they will be able to compete with Lab series. I also know that the point of sale will have to show that the products aregentle and effective to compete with Dove Men + Care. My point of sale must also be well designed if it is to compete with Nivea for Men.Finally, the point of sale must show that the products are of a specialist quality to help them compete with Regaine. LAB Series:This brand aims at the middle aged manand older with simple packaging with amain colour of white and secondary colourof mainly blue or green. This brand wouldcompete with L’Oreal Men Expert becausethey specialise in the scientific side of theproduct and spend a lot of money on thedesigning and testing of ingredients tomake their products do the job. This issimilar to L’Oreal Men Expert as they alsospend time perfecting their ingredients. Regaine:This brand aims at a specific target marketthat can vary in age. The customers thatthey aim for are suffering from hair loss andbalding. Their main product is the foamwhich would compete with L’Oreal MenExpert as they are a specialist brand with allof their knowledge in a single product whichcould make it better that the L’Oreal MenExpert range of hair treatments . Dove Men + Care:This brand aims around the middle aged manwith a grey and white colour scheme withsecondary colours such as blue, green andred. This brand would compete with L’OrealMen Expert because of the emphasis of beingcaring and gentle on skin with soothingcreams and gentle moisturisers. L’Oreal MenExpert have a similar range so would competewith this brand. Nivea for Men:This brand aims at the slightly youngermiddle aged man and contains a blueand white colour scheme oftencontaining silver as a secondary colour.This brand would compete with L’OrealMen Expert because they have a rangeof slightly more affordable productswhich are well designed and haveappealing packaging. L’Oreal MenExpert have well designed products toobut customers may go for a lower price.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  I have found out that:From my target age range, not that many people suffer from an agerelated problem. However, they are concerned about the future effect andmost people in this target market are prepared to buy a product if it ispresented in the right way. People look for a well designed POS first thenone with good colouring, then interactivity and information. Also that theydon’t want too little or too much information, would usually prefer apicture on the POS and would prefer an interactive POS. I created the questionnaire (right) that contains 10 questions about pointof sales, age and L’Oreal Men Expert. Then I gave this questionnaire to arange of middle aged men around the L’Oreal Men Expert target market.Once I had collected the answers in I created a table (below) containingthe results of my research.Response:Question:Box 1 Box 2 Box 3 Box 4Q1) Age O % 55 % 40 % 5 %Q2) Issues 20 % 35 % 2 % 20 %Q3) Concern 5 % 65 % 20 % 10 %Q4) Product use 10 % 50 % 20 % 20 %Q5) L’Oreal M.E 25 % 60 % 12 % 3 %Q6) Feature 30 % 10 % 45 % 15 %Q7) Colours 40 % 25 % 15 % 20 %Q8) Information 30 % 15 %Q9) Images on POS 10 % 60 % 25 % 5 %Q10) Interactive 5 % 60 % 35 % O %55 %Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  What I have learnt:With all of these images I can see which brands L’Oreal Men Expert is associated with and define what type of products my target customer isinto. This is shown through the type of person my target customer is: a middle aged man that shaves with Gillette and has hair just before orduring aging, open collar shirt, silver watch and brown shoes. Cars that this target customer would typically drive would be a silver Jaguar orMercedes. The orange and silver products relate to L’Oreal Men Expert, and the DNA structure shows how it is a scientific brand. These Images: Depict the watches they would wear, shaving products they would use, the cars they would drive and a few images relating them to the brand. The customer would drive a silver Jaguar or a silver Mercedes type car:Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  L’Oreal Men Expert have a range of products for the middle to older aged man with an emphasis ontreating and preventing the effects of aging like grey hair, wrinkles and dry skin, these objectives arevisible in the design and the packaging of the L’Oreal Men Expert products. The packaging and branding of the L’Oreal Men Expert range of products are mainly orange and silverin colour. Orange, to catch the customers eye and attention. Then accompanies by a softened silvertype colour to present the product as good quality and to look more expensive. The secondary colours that accompany the orange and silver are black and white, these colours areusually used for the information and text/text boxes and in contrast with each other. The L’Oreal Men Expert range of products often have a small section of information on the front of theproduct which includes the brand name, the products name and some scientific information aboutwhat the product is used for and what area it helps/treats. While giving some written detail about theproduct they also enhance the design and layout. The layout of the packaging/design is not usually full on square, so they have an indented side, anunsymmetricallayout or overlapping features. The products can come in a variety of cases and containers depending on the product itself. Forexample, the face wash comes in a typical triangular casing, moisturising lotion in a small squirt-abletub and the eye roller in a rod. They all have a circular base and can stand up on their own. I personally like the indented edge design on the moisturiser and other products, I also like the“L’Oreal” text in white and then the “Men Expert” in black. I don’t think the brand name looks as goodor appealing in just a single colour. With the eye roller I think that the whole design in orange is a bit too much visual noise and the textsize is a bit too small compared to the product. The average size of a L’Oreal Men Expert product is 10cm tall and 5cm wide-(Excluding the eye rollerand moisturising stick). This will be useful determining the size of my point of sale display. The products don’t weigh very much so the point of sale does not have to support a large amount ofweight and the products don’t contain any easily breakable materials. What I have learnt:Now that I have looked into the designing and packaging of the L’Oreal Men Expert range of products, Ican now create a point of sale display that will not only portray the brand well but will also compliment andblend in with the products that they design as well. I now know that I need to include all four colours in mypoint of sale and have some sort of indented or overlapping edges. I now also have a good knowledge andunderstanding about the type of products that L’Oreal Men Expert design and manufacture.This moisturiser has theindented edge and goodcombination of the fourbranding colours. The titleis good as it contains twocolours instead of just one.The eye roller has too much visualnoise & the text is too small whilethe all black title on the icycleansing gel would look better intwo colours. It is unsymmetrical.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • The type of customer that would use L’Oreal Men Expert would: Middle aged-Is at a mature, well established age and not be too young or too old Family man-He has a wife, possibly children and is very caring and approachable Job-He has a reasonably high and steady income from a respectable company Income-Earns a good living and has a disposable income that is regularly used Accommodation-Lives in a detached house with sizeable rooms and garden Location-Lives on the edge of a known town with modern and well kept facilities Casual Fashion-Often wears an open button type shirt with brown leather shoes Travel-Drives a well priced car such as a silver Jaguar or silver Mercedes Timekeeping-Wears a silver watch of a more expensive than average brand Holidays-Goes on moderately costing holidays to exotic locations multiple timesevery year.Travels business, sometimes first class with BritishAirways Grooming-Shaves with Gillette, styles their hair and uses a mature aftershave Mentality-Keeps up with fashion and trends while having their unique style, also looksfor decent products that can help with their aging to keep up their public image Likes-Interested in some sport like golf, some culture and colours like silver Habits-Watches the news, is punctual, intellectual and always writes with a fountain pen Social Status-Well respected, goes on regular dinner outings to friends & restaurants Background-Middle to high class working family, with one or two brothers/sisters Food & Drink-A good taste in wine, steaks, expensive bread and some cheeses What I have learnt:I now know a lot more about the type of customer that I am aiming my point of sale at. This helpsme because it means that I know more about what my target customer likes, how they think andwhat they look for in a product/ point of sale. Studying their habits and other information has givenme ideas on how I can make my point of sale appealing to this target market and this in turn willmake my point of sale successful and effective.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  Questionnaire:• Not that many people suffer from age related problems from the L’Oreal Men Expert target market• People just buy the products because they worry about the future effects and their public image• Prepared are prepared to buy anti-aging products if they are marketed in an appealing way• An interesting design is the most important aspect in a point of sale then the colouring, theninteractivity and then lastly information, there should not be too little or too much• A point of sale looks more appealing if it has a picture and they are more likely to buy it if it is interactive Person & Product Interaction:• People look for a sophisticated visual design• It must feel comfortable during interaction• Display relevant information: Price/Names• Product needs to be accessible for purchase• There is not too much choice• Include a picture and a sample/tester Mood Board:• I can see that the customer who would buy L’Oreal Men Expert would also buy frombrands like Gillette, Jaguar, Mercedes, Omega and items such as brown shoes . Theother images show items and products relating or that I consider relevant whendesigning my point of sale. This includes images of oranges , people of anapproximate target market and a DNA strand. Ten Minute Observation:• A great place that attracts customers attention isat the top of the bottom of an escalator• A picture helps a customer visualise the product• Having a staff member with my point of sale, itwill help to sell product and have more security• A good design and an appropriate colour schemecan attract customers from other target markets Competitive Products:• L’Oreal Men Expert is in competition with brands such as Nivea for Men, Dove Men +Care, Regaine and Lab Series• My point of sale will have to be of a moderate cost and have a moderate visual value• It should show that the products are sensitive on skin and effective at its’ purpose• It must also be well layed out, look appealing and show specialist brand knowledge Customer Profiling:• From this I now understand more about the type of customer that I am aiming at. Mycustomer lives in a fairly modern detached house with a good job, family, goes onexotic yet moderately costing holidays, wears a silver watch, has a good taste inwine, wears an open collar shirt with brown shoes and is a respectable figure with agood social status. Market Research:• L’Oreal Men Expert appears in the upper region of the market in terms of cost and agerange. It is next to brands like Lab Series. This shows that more money is spent on themore scientific products which I should apply to my point of sale. At the opposite endof the scale the low cost, low age option is clearly LYNX.This page is the summary of allof my research from the differentresearch methods that I haveused. I have put it all together toshow what I have learnt from myresearch. Product Profiling:• I need to create a point of sale that mainlycontains the colours of orange and silver butalso includes black and white• My point of sale must include an indentededge, overlapping features or an off centredisplay• The point of sale must blend in with the product• The colour of the brand name on the point ofsale needs to made up of more than one colourNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    •  Size: It should be fairly ergonomic to interact with, so nottoo high up or too low down It should be large enough to accompany theproduct that it is promoting It should not be too tall and should have aconsiderably stable base It should not be overly big in the respect it will costto much to display in floor space Safety: It should not have any overly pointy or overly sharpfeatures that could be a hazard to a customer It should have a stable base that doesn’t fall overand can cope under a shop scenario It should not contain any harmful objects like abiohazard, a radioactive element, fuel or chemicals It should be well built, in regards that it does not fallapart after a short amount of time Aesthetics: It should look appealing to the middle aged man It should have the branding colours of orange,silver, black and white It should be easy to recognise as part of the L’OrealMen Expert brand It should display the brand and product names plusany other relevant information It should contain an image that relates to the brand It should have an appropriate lay out for a POS  Environment: It should be in the male grooming section of a store like Boots It should be placed by the L’Oreal Men Expert range of products It should be placed in an area of medium to high footfall Function: The point of sale should attract the target market it is aimed for It should promote the brand and it’s range of products It should have a tester/a way for the customer to trial the product It should have some sort of interactive feature that in some way allowsthe customer to engage with the POS/product that holds their attention It must be comfortable and ergonomic to interact with Customer: It should aim at the same target market as the brand It should be appealing for the middle aged man It should have an interactive feature that engages with that target market Cost: The point of sale should be of a moderate cost and not overly expensive The materials must show quality to the brand but not be too expensive Page Summary: With all of these things under consideration I will be able to applythem to the design of my point of sale display to make it successfulfor my target market and that it works well under all of the categories. Materials: It should be made of suitable materials It would be preferred not to be all the same material The materials should look attractiveand appealingNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • These is my first set of 12 initial ideas. These are quick and simplesketches on sticky notes designed for L’Oreal Men Expert.This idea was inspired by Eric Cantonawho supports L’Oreal Men ExpertI like the interactivefeature on this POSThis feature is a good wayto display the productsNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • These is my second set of 12 initial ideas. These are quick andsimple sketches on sticky notes designed for L’Oreal Men Expert.This POS clearlyadvertises the brandThe angled shapesresemble the brand wellI like the range ofShapes and anglesused in this POSNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • I like this interactivefeature with the samplesThis pattern looks verystructured like the brandThese is my third set of 12 initial ideas. These are quick andsimple sketches on sticky notes designed for L’Oreal Men Expert.This POS is attractive tocustomers through theuse of lights and soundsNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • These are my final 14of the 50 initial ideasand sketches that Idesigned for L’OrealMen Expert. I will nowchoose 20 designs ofthe 50 to considerfurther.This POS has a scientificfeel to it which resemblesthe brand wellL’Oreal Men Expert originates fromParis so this iconic design helpspeople to remember the brandI like this POS because of it’ssimple and yet effective designthat shows the brand off wellNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • These is my first set of 4 ideas in consideration. These are moredetailed drawings with information of initial ideas designed forL’Oreal Men Expert.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • These is my second set of 4 ideas in consideration. These aremore detailed drawings with information of initial ideas designedfor L’Oreal Men Expert.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • showThese is my third set of 4 ideas in consideration. These are moredetailed drawings with information of initial ideas designed forL’Oreal Men Expert.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • These is my fourth set of 4 ideas in consideration. These are moredetailed drawings with information of initial ideas designed forL’Oreal Men Expert.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • These is my final set of 4 ideas in consideration out of 20. Theseare more detailed drawings with information of initial ideasdesigned for L’Oreal Men Expert. I will now choose 3 for the nextstage of consideration to manufacture.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • I have chosen on this idea to develop and manufacture this idea for my point of sale display.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 3 - Manufacture:I have decided that the backboard will be manufactured using a laser cutter as itwill provide a straight and accurate cut. Once the initial backboard section hasbeen made I can then create the desired shape in one of two ways. Either to addon an arc or an extra sheet of plastic. This will be cut in colour to save painting.Arc: It is easier and more cost effective to produce as there is little wastage orextra material, but may have a weaker connection.Sheet: It has a larger surface area for joining and it increases the strength bymaking it thicker, but uses far more material.-I have chosen the arc as I feel that the arc is easier and less wastage.2 - Materials:The backboard could be made out of a number of materials and Ithink the most suitable material that I would use could either be:Acrylic: Can be precisely cut to size with processes like a lasercutter, is light and has a range of colours for example, orange.Aluminium: This provides the POS with a strong backplate . Itis naturally the colour silver but is heavier and more expensive.Pine: This rather cheap wood can be crafted/shaped easily withmany processes and is used with a variety of paints and finishes.-I have chosen acrylic out of these options as I feel that it meetsthe criteria best for this component of my design.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification40201 -Aesthetics:I would like to start by choosing a colour scheme for thebackboard. This part of the point of sale is the main way ofadvertising the product name to passing customers so willneed to be attractive . This can be done by selecting theappropriate colour scheme out of:(1) White/black arc/orange text (2) Silver/orange arc/white text(3) Orange/silver arc/white text (4)White/silver arc/orange textI have chosen (2) as it looks most attractive and best of the four.This is my initial model out ofcardboard before developmentchanges.J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 4 - Construction:The backboard will need to be attached to the main base usinga joint or connection. There are a range of joining methods thatI could use, but i will choose one of:Butt: Easy, simple to join, and relatively strongFinger: Stronger than a butt join, but much more difficult tocreate and mainly difficult to assemble to the base.Mortoise & Tenon: This will slot into a female mould that wouldbe connected to the base. More tricky but would hold it in placewell. However, would take more time and be less cost effective.5 - Components/Software:During my manufacture with certain components I have stated that Iwill use a piece of machinery known as a laser cutter. In order to havesomething to cut i will use a program called Techsoft 2D Design. Thisis an example of simple 2D CAD software that allows the user to drawand connect lines and shapes on a sized grid which is sent off as adocument to a laser cutter that then cuts out the design onto acrylicor other thin material. The advantage of using this process is thatcomplex shapes like finger joins that would take a long time and skillto make by hand can be done easily with this software.6 - Usability: (Testing Analysis)The point of sale will be placed at the end of an isle in the store near towhere the other products from the L’Oreal Men Expert range are. This willencourage customers to pick up the product as they are passing betweenisles. If they really like the product then being near to the rest of the rangewould encourage them purchase more products as they would haveseen the point of sale and be near enough to go and take a look.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 7 - Component:The text is a very important part of the point of sale. It willshow the brand name and the product name so it will needto be well coloured/sized and in a good style/ font so that itis aesthetically pleasing for the customer to look at and tocatch their attention. Also this needs to be good so thatthe customer will remember the name of the product andthe brand to purchase the product in future store visits.8 - Aesthetics: (TestingAnalysis)The text will be white in colour and will be in Corbel from thefour fonts that I have looked at because from my research itresembles the brand the most out of the available options.Now that it is decided on which text font to use it will be thefont for all text on the POS as it is the most suitable and isaesthetically pleasing to look at for the customers. Out of:.-Arial Black -Aharoni -Corbel -Euphemia-A R I A L B L A C K-A H A R O N I-C O R B E L-E U P H E M I A9 - Materials:The text will be on multiple areas of the point of sale. It will needto made of a suitable material that is able to create the letterseasily and to a degree of accuracy. I will choose one of:Acrylic: This would be good as it can easily be laser cut. It wouldbe joined to the same material. It comes in a range of colours sowould remove the need for painting.Aluminium: It would look more professional and it can hold it’sshape well but would have to be painted on top.Pine: Because it can be produced thin it can be laser cut, but canburn easily. It works well with a variety of glues. It can also beshaped easily and be used with many tools.-I have chosen acrylic as I feel it is the most suitable for the component.L’Oreal Men ExpertHydrating 24HRNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 10 - Manufacture:To create the text I could use the laser cutter with the programTechsoft 2D Design. This will create the letters quickly, easily andaccurately, so I will only have to attach them to the backboard.-I could also use the vacuum former to create the text. It wouldtake more time and work but it may look more attractive as itwould be in 3D which may help the customers to remember theproduct and point of sale. - I have chosen to use laser cutting.11 - Construction: (TestingAnalysis)To attach my text to design I will need to decide on an appropriatejoining method. I will be using a butt joint/attaching the text flaton and I will need to decide which adhesive to use out of:Dichloromethane: This would be a good choice as it provides avery strong bond between as both components are made of plastic.Araldite: A very strong glue that provides a long lasting bond whichis good to hold the text in place. It is very viscous so could be squeezedout from behind the letters if an incorrect amount is used due to text size.Super glue: A simple to apply, one part glue that has a good bond butarea may need to be rubbed down first which could damage thesurface finish if it is done outside the gluing area.13 - Component:To create this QR code I will need to go onto a QR codecreating website such as Qurify and then print the codeoff on either a photocard/paper or I could use the lasercutter and etch the code into plastic or other solidmaterial and join in to my design ready to be used.12 - Usability:For interactivity and productivity purposes I will add a QR codeonto my point of sale. This feature will help to keep customerattention and to give them more information before they purchaseas the QR code once scanned, will open the L’Oreal Men Expertwebsite and further inform them on the product. This would alsohelp the customer to view other products in the range which couldlead to more purchases. It could also contain news on promotionsand other events to engage with the customer.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 14 - Materials:The rack that will hold the packaged products will need to bemade of an appropriate material, it will either be made of:Aluminium: It’s natural colour is silver which is the colour for thiscomponent in my design, and it can hold it’s shape well and putup with the strain of customers picking up products.Acrylic: This would be an easier material to create this type ofcomponent with but acrylic is not good at standing up to forcesthat may apparent when a customer interacts with it.Pine: A good, sturdy material that can be cut thicker for a higherlevel of durability and strength . It can be easily worked and canhave a range of finishes applied to it.15 - Manufacture: (TestingAnalysis)To make this rack that will hold the packaged product I willneed to get a sheet of aluminium and use either a hacksaw ormetal guillotine to cut out a net of the rack. I could then use ametal bending device to create the folds and faces or I could usea heat source to bend the edges.-I could do this another way by cutting the rack out in individualpieces and then assembling them together.16 - Construction:There are a range of techniques that i could use to attach thesupporting sections to the base plate and to fix the rack to themain base. I could either use something simple like araldite, toglue the sections together, something a little stronger like poprivets to secure the components together or use welding/an oxy-acetylene torch for a stronger connection.-I have chosen to use pop riveting as I feel as it is most suitable.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 17 - Construction:This is an exploded diagram of the rack. It is comprised oftwo front faces, to hold in the products, four supportingtriangles to hold the faces upright, two side panels also tohold in the products and then a main base plate that theywill be fixed onto. The packaged products will then beplaced in the rack for customers to pick up and purchaseafter viewing the point of sale.18 - Usability: (Testing Analysis)The rack is on the point of sale as it means that the products areeasy for the customers to get hold of. This is so that customerswill not need to search the shop to get the product if they likedthe point of sale which would put some people off purchasingthe product. The rack has been designed so that it is easy toremove a product without the products falling out if they areknocked by a passing customer due to side rails and end plates.The customer can decide how they want to pick up a product,but the methods that the rack was designed to accommodate are:-To pinch the top and pull the product up.-To tilt the product and remove from the side.19 -Aesthetics:The rack will need to be coloured in a way that will attractcustomer attention, fit in with the colour scheme of the othercomponents of the point of sale and use the brand colours. It mustalso look professional and it could either be one of the fourindicated colour schemes. To provide the colour I could use ametallic based paint as it will be applied onto aluminium.-I have chosen the top left as I feel that it meets the criteria best.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Safety:It shouldn’t have overly pointy or sharp features that could be a hazard to a customerIt should have a stable base that doesn’t fall over and can cope under a shop scenarioIt shouldn’t have any harmful objects: biohazards, radioactive elements, fuel or chemicalsIt should be well built, in regards that it does not fall apart after a short amount of time Function: The point of sale should attract the target market it is aimed for It should promote the brand and it’s range of products It should have a tester/a way for the customer to trial the product It should have some sort of interactive feature that in some way allows thecustomer to engage with the POS/product that holds their attention It must be comfortable and ergonomic to interact with Customer: It should aim at the same target market as the brand It should be appealing for the middle aged man It should have an interactive feature that engages with that target market Environment: It should be in the male grooming section of a store like Boots It should be placed by the L’Oreal Men Expert range of products It should be placed in an area of medium to high footfall Materials: It should be made of suitable materials It would be preferred not to be all the same material The materials should look attractive and appealing Size: It should be fairly ergonomic to interact with, so not too high up or low down It should be large enough to accompany the product that it is promoting It should not be too tall and should have a considerably stable base It shouldn’t be too big in the respect it will cost to much to display in floor space Cost: The point of sale should be of a moderate cost and not overly expensive The materials must show quality to the brand but not be too expensive Aesthetics: It should look appealing to the middle aged man It should have the branding colours of orange, silver, black and white It should be easy to recognise as part of the L’Oreal Men Expert brand It should display the brand & product names plus any other relevant information It should contain an image that relates to the brand It should have an appropriate lay out for a point of sale20 - Specification Check:Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020 Aesthetics: Yes, during my aesthetic testing I found that this target market did Yes, I have include these branding colours in my design Yes, from user testing I know that is easily recognisable Almost-may need to show some more detailed information No-a picture or image needs to be incorporated Yes, I believe that is correctly designed for use as a point of sale Safety: Yes, with the expected caution of a customer it is not a health hazard Yes, It has been designed with a wider base than tall, so is very stable Yes, I am certain that my point of sale does not contain any of these Yes, with the joining techniques and adhesives, it should not fail too easily Size: Yes, I have considered this in my ergonomics testing and found that it is Yes, the product is clearly displayed on the point of sale Yes, it has a wider than tall base so is stable and won’t fall over Yes, I believe that my point of sale is not too large or big Cost: Yes, and it does not contain any un-necessary materials e.g. gold or silver Yes, along with the acrylic I have used aluminium that adds a quality Customer: Yes, I believe that it does as it has been closely designed to the brand Yes, I believe that it is from my aesthetic testing with users No-a feature needs to be incorporated into my point of sale Environment: Yes, this will be the environment that it will be placed in Yes, as I have said it could be on the end of an isle containing these Yes, it could go either at the end of an isle or rather central location Function: Yes, during my testing I found out that the target market are attracted Yes, it does promote the brand with the colours, design and information Yes, I have include a section for samples that customers can take No-something needs to be incorporated Testing is needed to understand how ergonomic the point of sale will be Materials: Yes, I believe that the materials that have chosen are suitable Yes, I have used more than one just material, aluminium, acrylic+ Yes, I believe that the choice of materials present the point of sale wellJ.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 21 - Component:From my further specification i mentioned that it would bebeneficial to include an image on the point of sale. Theimage will be added onto my design to encourage thecustomers to buy the product as it helps to sell and promotethe product. It will be placed on the middle section of thebase and could be any of the pictures that I have selected.After consideration I have chosen to use 2 of theseimages: Gerald Butler and the product bottle. (Ticked Items)23 - Usability:The testable product that will be placed on the top section of thebase and will need some way that holds it in place before andafter a customer has tested it. This will hep the point of sale tolook more organised as the product is not just placed on loose.This could be achieved with one of three methods:-A cut in section for the product to be placed down into-A small magnet on the product and a magnet on the base-An extruded edge that is raised around the product-I have chosen to use the extruded method, as I feel it is best.22 - Component:For customers to test the product without using up thesamples I will place a testable product onto the point ofsale. This will be another method for customers tointeract with and to hold their attention. It will also be achance to test the bottle and the overall feel of using theproduct before purchasing and not just forming anopinion from testing a sample.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 24 - Components:To stop the point of being disfigured by a customer deliberately oraccidentally removing the display product I will have a security tag.This will be be attached to the testable product and to thebase of the point of sale. Therefore, ensuring that the product isnot permanently removed and in turn keeping the point of salelooking attractive and available to be tested by other customers.25 - Usability:For the customers to view the effects of the testableproduct on their skin whilst at the point of sale i havedecided to include a mirror. The customers will test theproduct and value it not just from it’s smell and feeling butalso the way it looks on their skin. This also helps to holdcustomer attention at the point of sale to encourage themto purchase and to make the point of sale look moresophisticated and prepared.26 - Aesthetics:The mirror will need to have an attractive shape/appearanceand be a good design feature as well as fulfilling it’s purposeas a functioning mirror. I have researched a range of differentshapes and sizes of mirrors and I have come up with foursimple designs that I could use on my point of sale, out of:-Sloped triangle - Angled slide-3D Hexagon -Panel on a stand-I have chosen the sloped design as I feel that it is best as it issimple, yet effective for it’s function as a mirror.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 27 - Material:The mirror will also need to be made out of an appropriate material.I could include a traditional glass based mirror but this could breakunder intense and constant customer interaction in a shopenvironment which is not very safe.-Alternatively,I could a reflective plastic or specifically, mirroredacrylic and this would also give me more options in the processesthat i can use with to create my desired shape.-I have chosen to use mirrored acrylic as it is safer and easier to use.28 - Manufacture:I will get a sheet of mirrored acrylic and mark out and a strip andthen I could use a hegner saw to cut this out by hand which wouldgive me more control over the shape. Instead I could use a lasercutter which would provide a cleaner cut, a more accurate edge andreduce the chance of scratches and fingerprints getting onto thesurface. With this shape I take it to a strip heater and heat two lineswhile slowly bending them together to create the desired mirrorshape. I will then leave it to cool. I will then use a method to join itto the point of sale with either pop rivets or dichloromethane.-I have chosen to use a laser cutter line heater and dichloromethane.29 - Aesthetics:The base is the main part of the point of sale. To look appealingand attractive to customers it will need an appropriate colourscheme that also resemble the brand colours. Here i have createddifferent versions that one will be chosen from as the base colour.I think that the most appropriate colour scheme is the top leftbecause it is bold and has a good mix of brand colours.-I have chosen the top left scheme as I feel it is best for this section.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 30 - Materials:The base will need to be made of an appropriate material, that fitsthe requirements of the shape, size and colour of this main part:Aluminium: This would be good as it would provide a strong, stablebase for the point of sale. It also is naturally silver, so part of it willnot need to be coloured as silver is in the chosen colour scheme.Acrylic: This material would be a good choice for this componentbecause it can come in a range of colours which means that themultiple colours in the colour scheme could easily be achieved andyou can use it easily with a range of batch processes.Plywood: A very strong and sturdy material that would ensure ahigh level of durability and strength for this component. It can alsohave a range of paints and finishes applied to it.31 - Construction:The main base has a variety of different methods in which it can bemade. I need to find the most appropriate method that will helpthe point of sale to fit together and be structurallysound. It will beone method out of these four:-Panels joined back to back -3 Separate blocks together-2 Levels joined on top -Individual sections that join together-I have chosen the sections as I feel it will be the most cost effective.32 - Construction:With the sections in my chosen constructionmethod, i will need away of fixing them together. I have in mind using either lots ofsmall finger joins covering the edges of each section to create astrong, comprehensive and interlocking set of pieces rather thanjust simple, weak butt joints. I can also use an alternative methodof using small knock down joints and fittings in each corner toprovide a strong join. I will then need to go over the edges witheither super glue or dichloromethane to securely bind the sides.-I have chosen to use finger joints and dichloromethane.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 34 -Aesthetics:I need to choose a sample shape that will suit the point of salethat i have designed and that is also appropriate to the brandand product. The customers will take these samples away fromthe point of sale to test at home, to help them decide onpurchasing the product. I have researched the common shapesand have come up with the selection of either:-A triangular tube -Squirtable bottle-Sachĕ -Regular bottle-I have chosen to use the sachĕ shape as it is best for a shortlife product and can be easily be disposed when finished with.35 -Aesthetics:The sample will need to have an appropriate and attractivedesign to portray the product and the brand. It could also beeither large, medium or small and should include the brandingcolours. It will include a QR code that once scanned takes thecustomer to the L’Oreal website, a way of helping thecustomer remember the brand from the sample and toencourage them to purchase other products. On the right isthe design that I have made and that I will use and it will be amedium-small sized square.33 - Manufacture:Because the base of the point of sale will be made out ofacrylic it means that i can use a laser cutter and Techsoft 2DDesign. I would prefer to use this method instead of by handor manually because there are rather a lot of panels that needto fit together very precisely and one mistake in buildingcould cause large problems in how other parts fit together.Also it would take a very long time to cut out each finger byhand and would be much easier through a laser cutter.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 36 - Usability: (Testing Analysis)The samples will need a way to be displayed on the point ofsale. I have the idea of creating a holding system for samplesto be placed in so that they look organised. I could have smallshelves to layer samples, a grid to hold samples in or I couldjust leave them loose for customers to take. It is also a goodidea to cut in a section below that would help these methodscontain samples and give a depth to the point of sale.38 - Usability: (Testing Analysis)I have been considering changing the backboard angle. I noticedthat it may be safer and less sharp looking if it did not have such asteep angle. I have compared the existing slope to two otherpossible styles. I have since tested and reviewed the slope andhave deemed the existing design the best for the job as it wasnot a significant hazard and is best suited the brand.39 - Usability:The slope in between the top and bottom parts of the base will need tobe made at the correct angle that allows the point of sale to be viewedfrom walking past and that encourages customers to turn and view thepoint of sale directly. There are three possible angles that i could use: 110˚, 130˚, 150˚ after consideration 130˚ is the best angle.37 - Manufacture:I have decide that the sample holder will be manufacturedusing this simple method. The base plate and straight sidesof the cut in section will be simple panels but to achieve astrong shelf structure i will implement angled holders into thetwo side panels. Then another panel will slide into these andbe held in place between them to create an upright shelf.Therefore removing the need for a support in the middle ofthe holder that would restrict access to samples.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Safety:It shouldn’t have overly pointy or sharp features that could be a hazard to a customerIt should have a stable base that doesn’t fall over and can cope under a shop scenarioIt shouldn’t have any harmful objects: biohazards, radioactive elements, fuel or chemicalsIt should be well built, in regards that it does not fall apart after a short amount of time Function: The point of sale should attract the target market it is aimed for It should promote the brand and it’s range of products It should have a tester/a way for the customer to trial the product It should have some sort of interactive feature that in some way allows thecustomer to engage with the POS/product that holds their attention It must be comfortable and ergonomic to interact with Customer: It should aim at the same target market as the brand It should be appealing for the middle aged man It should have an interactive feature that engages with that target market Environment: It should be in the male grooming section of a store like Boots It should be placed by the L’Oreal Men Expert range of products It should be placed in an area of medium to high footfall Materials: It should be made of suitable materials It would be preferred not to be all the same material The materials should look attractive and appealing Size: It should be fairly ergonomic to interact with, so not too high up or low down It should be large enough to accompany the product that it is promoting It should not be too tall and should have a considerably stable base It shouldn’t be too big in the respect it will cost to much to display in floor space Cost: The point of sale should be of a moderate cost and not overly expensive The materials must show quality to the brand but not be too expensive Aesthetics: It should look appealing to the middle aged man It should have the branding colours of orange, silver, black and white It should be easy to recognise as part of the L’Oreal Men Expert brand It should display the brand & product names plus any other relevant information It should contain an image that relates to the brand It should have an appropriate lay out for a point of sale40 - Specification Check:Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020 Aesthetics: Yes, during my aesthetic testing I found that this target market did Yes, I have include these branding colours in my design Yes, from user testing I know that is easily recognisable Almost-may need to show some more detailed information Yes, I have included an image on the centre plate and information card Yes, I believe that is correctly designed for use as a point of sale Safety: Yes, with the expected caution of a customer it is not a health hazard Yes, It has been designed with a wider base than tall, so is very stable Yes, I am certain that my point of sale does not contain any of these Yes, with the joining techniques and adhesives, it should not fail too easily Size: Yes, I have considered this in my ergonomics testing and found that it is Yes, the product is clearly displayed on the point of sale Yes, it has a wider than tall base so is stable and won’t fall over Yes, I believe that my point of sale is not too large or big Cost: Yes, and it does not contain any un-necessary materials e.g. gold or silver Yes, along with the acrylic I have used aluminium that adds a quality Customer: Yes, I believe that it does as it has been closely designed to the brand Yes, I believe that it is from my aesthetic testing with users No-a feature needs to be incorporated into my point of sale Environment: Yes, this will be the environment that it will be placed in Yes, as I have said it could be on the end of an isle containing these Yes, it could go either at the end of an isle or rather central location Function: Yes, during my testing I found out that the target market are attracted Yes, it does promote the brand with the colours, design and information Yes, I have include a section for samples that customers can take No-something needs to be incorporated Testing is needed to understand how ergonomic the point of sale will be Materials: Yes, I believe that the materials that have chosen are suitable Yes, I have used more than one just material, aluminium, acrylic+ Yes, I believe that the choice of materials present the point of sale wellJ.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 43 - Component:I have researched the product and looked into the effects andbenefits it has to skin. I have then brought together the bestinformation and facts that i could find and structured it intoconcise, easy to read bullet points for the customers to read. Itwill then be printed onto the laser cut, acrylic card ready to beassembled with the point of sale. The information shown tothe right is the way in which it will be presented on the display.42 - Aesthetics/Usability:(TestingAnalysis)This information card will need to have an appropriatelydesigned mechanism for the point of sale. This will need tobe a way in which the customer can interact with it. It couldjust involve a pull or twist to activate the information. Thismechanism will be incorporated into the upper section ofthe base so can be viewed whilst testing the product. I havefour ideas of mechanisms that i could use and they are a:.-Diagonally sliding card -Vertical sliding card-Horizontallysliding card -Rotating hemispherical cardI made my decision based on ergonomics and aesthetics.41 - Usability:As mentioned in my specification i will need to include asmall interactive feature to hold customer attention whileat the point of sale. I have the idea of creating an informationcard that allows the customer not only to read informationabout the product and what qualities it contains but it willalso engage with intellectual customers and hold theirattention and hopefully encouraging them to buy the product.-Apply to facial area after shaving or facial activity-Dermatologically tested and developed specifically for men-ADS: Active Defence System reinforces natural skin resistance-Hydrates and revitalises dry skin for a lasting comfortable feeling-Contains Ceramides, which reduce the effect of aging and fatigueNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 45 - Ergonomics: (Testing Analysis)My point of sale will need to be ergonomic so that customerscan comfortably and safely interact with it. I have testedinteracting with the different features on my model point of saleand i have evaluated how ergonomic i found my point of sale tobe to interact with. My test included imitating removing packagedproducts, removing samples, testing the product, opening andreading the information card, using the mirror, scanning the QRCode, viewing text and images. I found that it is comfortable touse and did not cause me any obvious strain or muscle stretching.44 - Usability:Once the point of sale has been assembled. It will be placed ona plinth so it is off the ground. The next stage is too decide howhigh off the ground it should be. This will help the point of saleto be more ergonomic. I have three suggested heights:-Hip -Chest -Shoulder.Also i have found that tilting a point of sale can improve theWay that it is presented. For this i could the point of sale at aminute tilt either: Forward, level or back. This can enhance theviewing, interacting and aesthetic properties of the display.-I have chosen chest height and to display it at a neutral angle.46 - Usability: (Click here to play)I have created a short video that demonstrates how a customerwould interact with the point of sale. This will show the variousfeatures that will hold the customer attention and the way inwhich they would interact. Below is a written guide of somecustomer behaviour that is to be expected in the short video.1: Tests product in the mirror 2: Opens/reads information card3: Takes sample and/or 4: Removes product 5: Scans QR codeNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020http://www.youtube.com/watch?v=xmQnoh4Lwd0&feature=youtu.beJ.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 48 - Model making:I have used cardboard and Styrofoam as modelling materialsfor the prototyping of my point of sale. On the right is apicture of my initial model and then my prototype after thedevelopments and what it should look like/as an idea for thefinal product. Creating a prototype/model has been useful todetermine the shapes, size and processes involved to makethe POS. Below them is a picture of testing the finger joints.47 -Aesthetics:This is an image of my point of sale with all of the colourschemes applied to it from all of the components that I havechosen a scheme for earlier on. This will be the final colouraesthetic for the point of sale and is a good idea of what itshould look like once manufactured. I have also includedImages of the components that make up the colour scheme.49 - CAD/CGI:I have used CAD programs such as Pro Desktop and CGI imaging to project my idea in a3D digital way. These are displayed in the design view and in semi-colour forms. This helpsme to visualize my POS and will give me a better way in which to show my point of sale.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Safety:It shouldn’t have overly pointy or sharp features that could be a hazard to a customerIt should have a stable base that doesn’t fall over and can cope under a shop scenarioIt shouldn’t have any harmful objects: biohazards, radioactive elements, fuel or chemicalsIt should be well built, in regards that it does not fall apart after a short amount of time Function: The point of sale should attract the target market it is aimed for It should promote the brand and it’s range of products It should have a tester/a way for the customer to trial the product It should have some sort of interactive feature that in some way allows thecustomer to engage with the POS/product that holds their attention It must be comfortable and ergonomic to interact with Customer: It should aim at the same target market as the brand It should be appealing for the middle aged man It should have an interactive feature that engages with that target market Environment: It should be in the male grooming section of a store like Boots It should be placed by the L’Oreal Men Expert range of products It should be placed in an area of medium to high footfall Materials: It should be made of suitable materials It would be preferred not to be all the same material The materials should look attractive and appealing Size: It should be fairly ergonomic to interact with, so not too high up or low down It should be large enough to accompany the product that it is promoting It should not be too tall and should have a considerably stable base It shouldn’t be too big in the respect it will cost to much to display in floor space Cost: The point of sale should be of a moderate cost and not overly expensive The materials must show quality to the brand but not be too expensive Aesthetics: It should look appealing to the middle aged man It should have the branding colours of orange, silver, black and white It should be easy to recognise as part of the L’Oreal Men Expert brand It should display the brand & product names plus any other relevant information It should contain an image that relates to the brand It should have an appropriate lay out for a point of sale50 - Specification Check: Aesthetics: Yes, during my aesthetic testing I found that this target market did Yes, I have include these branding colours in my design Yes, from user testing I know that is easily recognisable Yes, it displays this information and the info card provides further info Yes, I have included an image on the centre plate and information card Yes, I believe that is correctly designed for use as a point of sale Safety: Yes, with the expected caution of a customer it is not a health hazard Yes, It has been designed with a wider base than tall, so is very stable Yes, I am certain that my point of sale does not contain any of these Yes, with the joining techniques and adhesives, it should not fail too easily Size: Yes, I have considered this in my ergonomics testing and found that it is Yes, the product is clearly displayed on the point of sale Yes, it has a wider than tall base so is stable and won’t fall over Yes, I believe that my point of sale is not too large or big Cost: Yes, and it does not contain any un-necessary materials e.g. gold or silver Yes, along with the acrylic I have used aluminium that adds a quality Customer: Yes, I believe that it does as it has been closely designed to the brand Yes, I believe that it is from my aesthetic testing with users Yes, the info card requires the customer to open it and with QR Environment: Yes, this will be the environment that it will be placed in Yes, as I have said it could be on the end of an isle containing these Yes, it could go either at the end of an isle or rather central location Function: Yes, during my testing I found out that the target market are attracted Yes, it does promote the brand with the colours, design and information Yes, I have include a section for samples that customers can take Yes, small features like the info card, QR code and mirror hold attention Yes, I tested the ergonomics with my model/prototype and I believe it is Materials: Yes, I believe that the materials that have chosen are suitable Yes, I have used more than one just material, aluminium, acrylic+ Yes, I believe that the choice of materials present the point of sale wellNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • This page gives an idea of what my point of sale should look likeonce manufactured. I have also highlighted the social, moral andenvironmental aspects of my design.Social:-I believe that this is an acceptable design to be put on display. It does notcontain any information, pictures or other content that would be unsuitablefor a young age group or other particular religious or cultural grouping.Moral:-I believe that it is acceptable to say that not everyones skin is in top shape.This product has been clinically proven that it does the job it says it does onthe box so it is not misleading and it is not on a false selling point.Environmental:-For my model making I used mostly cardboard and once I am finished withmy model it can be recycled or easily broken down. Acrylic is plastic and canbe recycled in certain places and finally once finished with, the aluminium canbe burnt down and remoulded. For my painting of components I plan to use anon-toxic paint which if discarded with not damage/harm the environment.(mm) (mm)(mm)FRONTSIDETOPNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • This page shows various pictures and images of whatMy point of sale would look like in a shop environmentand on the L’Oreal Men Expert website.(mm) (mm)Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 285 mm200 mm240 mm500 mm125 mm75 mm265 mm30 mm80 mm 106 mm7 mm 7 mm200 mm106 mm200 mm5 mm75 mm40 mm50 mm105 mm45 mm20 mm8 mm 8 mm“ “ “ ““ “ “ “ “This page contains all of the necessarydimensions and measurements neededto manufacture my point of sale.58 mm105 mmNavigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020“ “J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • 23456789 1011121314151617Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020Part n˚ Description Material Length Width Height Unit cost Quantity1 Product holder Aluminium 240 mm 75 mm 125 mm £5.80 12 Centre picture Paper n/a 145 mm 68 mm 80p 13 Lower face Acrylic 240 mm 200 mm 3 mm £5.16 14 End face Acrylic 240 mm 3 mm 15 mm £2.87 15 Sample slide Acrylic 3 mm 105 mm 45 mm £6.20 46 QR code Paper 40 mm 40 mm n/a 5p 17 Angled face Acrylic 240 mm 80 mm 3 mm £2.60 18 24HR text Acrylic 3 mm 20 mm(each) 40 mm(each) £1.60 49 Hydra text Acrylic 3 mm 50 mm(each) 80 mm(each) £4.70 510 Main backboard PVC 3 mm 485 mm 170 mm £6.53 111 Backboard Arc Acrylic 3 mm 15 mm 30 mm £1.00 112 Top face Acrylic 240 mm 200 mm 3 mm £2.90 113 End plate Acrylic 240 mm 3 mm 60 mm 80p 114 Front plate Acrylic 3 mm 500 mm 60 mm £4.87 215 L’Oreal text Acrylic 3 mm 20 mm 40 mm £2.46 616 Info card Acrylic 5 mm 106 mm 60+ mm £1.75 117 Mirror Acrylic 100 mm 70 mm 3 mm £1.10 118 Extruded holder Acrylic 40 mm 75 mm 15 mm £1.20 5(mm) (mm)(mm)This table shows the specification for all of the components thatwill need to be cut to make up the point of sale and it explains thepart, materials sizes, cost and quantity. The part n ˚ relates to thematching number upon the image below.Before bending+ is the handleFrom end to endFrom end to end1Quantity: N˚ lettersQuantity: N˚ lettersOval from pointsJ.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingCollection Of ImagesResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsEvaluation 2 43 5Stage 1:I will use Techsoft to mark out the backboardcomponents of the main part, arc and text, to thensend to be laser cut in the required colours in Acrylic.Stage 2:I will then use Dichloromethane to join the arc to themain backboard and then join the HYDRA text on.Stage 3:I plan to then cut out a net of the rack from aluminiumwith a guillotine and then fold the sides up with a jigbender to create the rack shape.Stage 4:I will then use a flat file and wet & dry paper to rub and filedown the aluminium surface and edges to remove anymarks, imperfections and sharp edges to improve the finish.Stage 5:I then plan to cut a stencil out of vinyl sheet and use itto spray paint the “L’O” onto the rack with a metallicbased paint in the colours orange and white.Stage 6:I will use the same process for the small triangles:Guillotine, spray paint them orange and then use popriveting to attach to triangles to the main rack.Stage 7:I will use Techsoft to draw out the base componentsand laser cut it in cardboard to check it joins together.Stage 8:Once I am sure all of the finger joints and componentsfit I will cut this out of acrylic in the laser cutter, in therequired colours and join the sections and togetherwith Dichloromethane.Stage 9:I will measure out and laser cut a strip of mirroredacrylic for the mirror component and then I will use aline heater to bend it to the correct angle.Stage 10:With the information that I have chosen, I will print itout onto the paper and use an adhesive to put theinformation onto the laser cut acrylic card.Stage 11:With the sample design that I have created, I willmake the samples and then place them onto the POS.Overview:Once I have completed these main steps I will only needto complete small tasks such as: Making sure that all thecomponents join together and that every component hasbeen completed and other small tasks.QualityControlChecks:During my manufacture I plan to carry out quality controlchecks. These will be small measurement and aestheticchecks that will make sure that my point of sale meetsthe specification and is completed to a high standard.Manufacture Plan
    • 15 sec30 sec45 secSuperglueAralditeDichloro0123456EaseComfort(mm) (mm)(mm)Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification402036 - Usability (Page 46):To decide on the right holding system for the samplesI carried out a small test. This involved seeing howlong and easy it was to fill it up with samples from astaff point of view and the time to arrange samples sothey are aesthetically good. My conclusion is shelvesare the best over loose and the grid alternatives.18 - Usability (Page 39):I used a model of my rack and ran a small test to seethe ways in which customers can remove theproductsfor purchase and then judge them out ofease and comfort. The methods I used weregrabbing,twisting, pinching, tipping and flipping Myconclusion is that pinching and tilting are the mostergonomic.11 - Construction (Page 37):To decide which adhesive to use i carried out a smallscale test. I got some scrap pieces of acrylic (materialof the text & backboard). I added a bit of adhesive ona separate bit of scrap acrylic and then gave them astrength test by pulling apart to see how long theylasted. My conclusion is that Dichloro’ is the best.8 - Aesthetics (Page 36):I collected a list of the L’Oreal Men Expert text fonts. Ithen did a survey to shop customers to see which ofthe text fonts was most appealing and looked to bethe most suitable. I have put my findings from thesurvey into a pie chart. I found that Corbel had thebest response so that is what will be used for the POS.15 - Manufacture (Page 38):To decide on which manufacturingmethod to use outof a net/by hand or welding/single parts I carried out asmall test. This involved judging the methods bymaking miniature models out of speed, simplicity andsafety. My conclusion is that manufacturingfrom anet is safer and simpler so I will use this method.31 - Construction (Page 44):To decide on the assembly method for the base I rana small test. This involved weighing up the ease ofmaking it, the weight and aesthetic value. I then puttheir totals into a pie chart to which is the mostsuitable. My conclusion is that the section method isbest as it is light/aestheticallygood so I will use this.38 - Usability (Page 46):I had a notice of concern of whether the backboardslope was a hazard, if a customer was to lean in tooclose. For a safety perspective I wanted to test this. Ihave done this by using a face like mould to knock thePOS to see how safe it is. I also tested angle 2 andcurve. My conclusion is that it is no significant hazard.42 - Usability (Page 48):I created a small four small informationcardmechanismsand then carried out a small test to seewhich is most ergonomic and easy to use. I simpletried opening and closing these and my conclusion isthat the vertically sliding card was the best so I will beusing this mechanism for my point of sale.45 - Ergonomics (Page 49):I said in my specification that my POS needs to berather ergonomic/comfortableto use. Once I hadmade the developments to my prototype I testedvariousparts of my design including theproduct, mirror, images, reading, the height. Myconclusion is that my design is ergonomic for use as apoint of sale.6 - Usability (Page 35):I carried out research into which is a suitable place formy point of sale. It can vary by shop but I had theoption of at the end of an isle or against a main wall. Ilooked at the areas of interest and footfall. Myconclusion from this was to put the point of sale atthe end of the isle as it had more footfall and interest.IsleWallFootfallInterestArialAharoniCorbelEuphemia2 Part3 PartPanelsSectionsLooseGridShelvesFill timeArrangingJ.Andrews00.511.522.53SmallMediumHighOriginalAngle 2Curve01234Net-Hand SinglepartsSpeedSimpleSafety1min2min3minRotateDiagonalHorizontalVertical024Comfortable?YesMostlyNoCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Safety:-It shouldn’t have overly pointyor sharp features that could be a hazard to a customer-It should have a stablebase that doesn’t fall over and can cope under a shop scenario-It shouldn’t have any harmful objects: biohazards,radioactiveelements,fuel or chemicals-It should be wellbuilt,in regardsthat it does not fall apart after a short amount of timeFunction:-Thepoint of sale should attract the target market it is aimed for-It should promotethe brandand it’s range of products-It should have a tester/away for the customer to trialthe product-It should have some sort of interactivefeature that in some way allowsthe customerto engage withthe POS/productthat holdstheir attention-It must be comfortableand ergonomic to interact withEnvironment:-It should be in the male groomingsection of a store likeBoots-It should be placed by the L’Oreal Men Expert range of products-It should be placed in an area of mediumto high footfallMaterials:-It should be madeof suitablematerials-It wouldbe preferred not to be all the same material-Thematerialsshould look attractiveand appealingSize:-It should be fairly ergonomicto interact with, so not too high up or low down-It should be large enough to accompany the product that it is promoting-It should not be too tall and shouldhave a considerablystablebase-It shouldn’t be too big in the respect it willcost to much to displayin floor spaceCost:-Thepoint of sale should be of a moderatecost and not overlyexpensive-Thematerialsmust show qualityto the brand but not be too expensiveAesthetics:-It should look appealingto the middleaged man-It should have the brandingcolours of orange, silver,black and white-It should be easy to recognise as part of the L’Oreal Men Expert brand-It should displaythe brand & product names plus any other relevant information-It should contain an image that relatesto the brand-It should have an appropriatelay out for a point of saleDesigner, user and client response: Client:I sent some pictures of my design toL’Oreal. They then replied back to mesaying that it was a “viable display” thathas the potential to be used asrepresentation of the brand to displayproducts in a “commercial shopenvironment”. However, they commentedthat it would need the “appropriate”modifications and improvements. Othercomments included how “easy” andsimple it was to use, also saying that it hadan “appropriate use” of colour schemes toportray the brand. I also sent them a copyof the specification and they commentedthat the design fulfilled the specificationrequirements.User:Phil: Commented that he liked “the visualattraction of the sample holder”. While hetested the POS he also said that “theinformation slide is very informative andenables me to understand the productbetter” and “I find it easy to pull up andinteract with”. However, with the manypositives,he commented that the point ofsale looked “cheap” in places and wouldbe better with the use of more aluminium.Justin: Described my point of sale as “atop quality design” and “it has enhancedmy perspective on facial skincare”. Heespecially liked the colour scheme andsaid “the colours blend together well”. Healso said that the POS helped him toremember the brand “more effectively”.Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020Aesthetics:-Yes, duringmy aesthetic testingI found that this target market did-Yes, I have includethese brandingcolours in my design-Yes, from user testingI know that is easilyrecognisable-Yes, it displaysthis informationand the info card providesfurther info-Yes, I have includedan image on the centre plate and informationcard-Yes, I believethat is correctly designedfor use as a point of saleSafety:-Yes, withthe expected caution of a customer it is not a health hazard-Yes, It has been designedwitha widerbasethan tall, so is very stable-Yes, I am certain that my point of sale doesnot contain any of these-Yes, withthe joining techniques and adhesives,it should not fail too easilySize:-Yes, I have consideredthis in my ergonomicstestingand found that it is-Yes, the product is clearlydisplayedon the point of sale-Yes, it has a widerthan tallbase so is stableand won’t fall over-Yes, I believethat my point of sale is not too large or bigCost:-Yes, and it does not contain any un-necessarymaterialse.g. gold or silver-Yes, along withthe acrylic I have used aluminiumthat adds a qualityCustomer:-Yes, I believethat it does as it has beenclosely designedto the brand-Yes, I believethat it is from my aesthetictesting withusers-Yes, the info card requiresthe customer to open it and withQREnvironment:-Yes, this willbe the environmentthat it willbe placed in-Yes, as I have said it could be on the end of an isle containingthese-Yes, it could go either at the end of an isleor rather central locationFunction:-Yes, duringmy testingI found out that the target market are attracted-Yes, it does promotethe brandwiththe colours, designand information-Yes, I have includea section for samplesthat customers can take-Yes, smallfeatures like the info card, QR code and mirrorhold attention-Yes, I testedthe ergonomicswith my model/prototypeand I believeit isMaterials:-Yes, I believethat the materialsthat have chosen are suitable-Yes, I have used more than one just material,aluminium,acrylic+-Yes, I believethat the choice of materialspresent the point of sale wellCustomer:-It should aim at the same target market as the brand-It should be appealingfor the middle aged man-It should have an interactivefeature that engages withthat target marketDesigner:My opinion is that my point of sale turned out quite well. I believe that it meets myspecification and the needs of the brand. This is because I have tested my product against myspecifications and I have concluded that all of the points that I have set out to include havebeen incorporated. I also feel it is an attractive and appealing design to the target market andbeyond. There are mostly positives to my design but there are always things that I couldimprove. Things that I would improve would to increase the use of aluminium on my design.J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020Safety:-It shouldn’t have overly pointyor sharp features that could be a hazard to a customer-It should have a stablebase that doesn’t fall over and can cope under a shop scenario-It shouldn’t have any harmful objects: biohazards,radioactiveelements,fuel or chemicals-It should be wellbuilt,in regardsthat it does not fall apart after a short amount of timeFunction:-Thepoint of sale should attract the target market it is aimed for-It should promotethe brandand it’s range of products-It should have a tester/away for the customer to trialthe product-It should have some sort of interactivefeature that in some way allowsthe customerto engage withthe POS/productthat holdstheir attention-It must be comfortableand ergonomic to interact withEnvironment:-It should be in the male groomingsection of a store likeBoots-It should be placed by the L’Oreal Men Expert range of products-It should be placed in an area of mediumto high footfallMaterials:-It should be madeof suitablematerials-It wouldbe preferred not to be all the same material-Thematerialsshould look attractiveand appealingSize:-It should be fairly ergonomicto interact with, so not too high up or low down-It should be large enough to accompany the product that it is promoting-It should not be too tall and shouldhave a considerablystablebase-It shouldn’t be too big in the respect it willcost to much to displayin floor spaceCost:-Thepoint of sale should be of a moderatecost and not overlyexpensive-Thematerialsmust show qualityto the brand but not be too expensiveAesthetics:-It should look appealingto the middleaged man-It should have the brandingcolours of orange, silver,black and white-It should be easy to recognise as part of the L’Oreal Men Expert brand-It should displaythe brand & product names plus any other relevant information-It should contain an image that relatesto the brand-It should have an appropriatelay out for a point of saleAesthetics:-Yes, duringmy aesthetic testingI found that this target market did-Yes, I have includethese brandingcolours in my design-Yes, from user testingI know that is easilyrecognisable-Yes, it displaysthis informationand the info card providesfurther info-Yes, I have includedan image on the centre plate and informationcard-Yes, I believethat is correctly designedfor use as a point of saleSafety:-Yes, withthe expected caution of a customer it is not a health hazard-Yes, It has been designedwitha widerbasethan tall, so is very stable-Yes, I am certain that my point of sale doesnot contain any of these-Yes, withthe joining techniques and adhesives,it should not fail too easilySize:-Yes, I have consideredthis in my ergonomicstestingand found that it is-Yes, the product is clearlydisplayedon the point of sale-Yes, it has a widerthan tallbase so is stableand won’t fall over-Yes, I believethat my point of sale is not too large or bigCost:-Yes, and it does not contain any un-necessarymaterialse.g. gold or silver-Yes, along withthe acrylic I have used aluminiumthat adds a qualityCustomer:-Yes, I believethat it does as it has beenclosely designedto the brand-Yes, I believethat it is from my aesthetictesting withusers-Yes, the info card requiresthe customer to open it and withQREnvironment:-Yes, this willbe the environmentthat it willbe placed in-Yes, as I have said it could be on the end of an isle containingthese-Yes, it could go either at the end of an isleor rather central locationFunction:-Yes, duringmy testingI found out that the target market are attracted-Yes, it does promotethe brandwiththe colours, designand information-Yes, I have includea section for samplesthat customers can take-Yes, smallfeatures like the info card, QR code and mirrorhold attention-Yes, I testedthe ergonomicswith my model/prototypeand I believeit isMaterials:-Yes, I believethat the materialsthat have chosen are suitable-Yes, I have used more than one just material,aluminium,acrylic+-Yes, I believethat the choice of materialspresent the point of sale wellCustomer:-It should aim at the same target market as the brand-It should be appealingfor the middle aged man-It should have an interactivefeature that engages withthat target marketThis page shows a picture of my design with thespecification around it that I believe that havemet. The black boxes are small comments that Ihave made about my final product and the bits ofit that I like and that have turned out rather well.J.AndrewsI am really pleased with how the colour scheme turnedout and how the colours compliment each other reallywell and how it clearly represents the brand.The aluminium rack looks very good. The spray paintingwith the vinyl stencil came out really well and it is obviousthat the finish has been improved with the wet & dry paper.I feel that the product is suited to the POS. Bythe colour scheme and by the design.I am also pleased with the general design of my POSand how small features like the mirror, QR code andinformation card make it look more appealing.The sample containment section was very complicatedto produce on Techsoft but I believe that it is anaesthetically good, functional and sturdy component .The finger joining method was successful andwith the dichloromethane provides a solid base.Collection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020On the left you can see the comments that a user made during my model making and development section. I have taken thesecomments into consideration and then applied them to my design for manufacture in order to improve it. The user has thensince reviewed the design and checked the area in which the improvement was applied and concluded that the design is better.“It is difficult to visualise theproduct without having a pictureor image on the point of sale”“You can not see what theproduct is doing on your skinwhen you are testing it”“The information is not sufficientand it would be good to knowmore about the product than justthe name”I have added a picture onto the centreof the POS and onto the informationcard*The customer can now visualise theproduct and the images also help aidthe aesthetic of the POSI have now added a mirror onto thetop section next to the product for thecustomers to use when testing*Customers can now see the effectsand benefits of the product on theirskin while they are at the point of sale.I have now added an information cardthat displays a selection ofinformation about the product*Customers can now understand theeffects and benefits of using theproduct which is more informativeUserComment: Application:J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020How to manufacture:How it will be modified:Modifications needed: How to modify for batch production:The point of sale contains toomuch acrylic that is visible whichcan make it look cheap and isalso not excessively strong withjust acrylic.Although my design contains aQR code, it lacks other socialmedia advertising, this is aproblem as many potentialcustomers use these but arenot aware of the brand.The product holder becomesempty rather quickly which is aproblem because it means thatstaff will regularly have to fill itback up with more products.Once the point of sale hasbeen finished with there is noway that it can be reused againbecause it has been designedto promote only one product.The design may be hard todeliver as it is rather large andnot one consistent shape. Thismay cause it to either bedamaged on have to pay extrafor a larger sized delivery.I would change my design so thatthere was a more comprehensiveuse of aluminium. I could use it toveneer some acrylic faces whichwould increase aesthetic value andstrength and use it to make parts.I would change my design byadding the brands Facebook andTwitter addresses/image next toQR code to increase the awarenessand productivity of the brand.I would change my design so thatthe product holder could containmore products. This can be done bymaking it a double holder with twolanes of products instead of one.I would change my design so thatparts are interchangeable, meaningthat text and information can bechanged so that the point of salecan be reused with other products.I would change my design so thatit could be disassembled for deliveryin a way that scales it’s size down andwould help stop damage during thedelivery and reduce the amount ofpackagingfor sustainability.To do this I will etch out the piecesonto the aluminium by using a lasercutter and then cutting them out.Then using an adhesive like aralditeto glue them on top or to make abackboard brace for strength.As I said I will use a laser cutter toetch out the dimensions whichwould be quicker and then use acutting jig which would be ideal forbatch production due to the speedand quality against by hand.To do this I will print out theFacebook & Twitter logos and theaddresses/name to follow. I willneed to get the images and thenuse a printer with durable paperand use glue to bond it to the POS.Before printing I can put many ofthese logos and addresses onto onedocument so that little paper iswasted. The excess can then berecycled which is good for theenvironment and sustainability.To do this I will use the samemanufacturing process as beforeapart from when cutting out thenet of the holder, where i willdouble the width, allowing doubleas many products to be displayed.I would use a similar method withthat of the aluminium veneering. Iwill use a laser cutter to etch thedimensions and then use a cuttingjig which would suit production inbatch as it is more efficient.To do this I will create new productpackets. These will be produced inthe same way as the text, picturesand information but will be specificto a different product.As I intended to originally I willuse a laser cutter to create thetext, and the images andinformation can be printedcompactly together on a pageso saves time and paper.To do this I will manufacture anddeliver the POS in components thatcan then be easily assembled by amember of staff in the shop. Beingcompact allows more protectivematerial and a lower delivery cost.I will create only one component inthe batch in at one time meaning amore efficient production as youonly focus on making one part forthe whole batch until you focus onthe next component for the batch.This page shows the modifications I would make to my point of sale and how to incorporate them into the design and manufacture.J.AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan
    • Navigation:Lynx & FishInitial ResearchOld Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & BriefResearch PlanTask Analysis & Links FXInitial Specification50 Initial Ideas20 Considered IdeasFinal 3 IdeasDevelopmentResearch:Final DesignProduct PlacementCutting ListDimension DrawingResearch Summary323 43 421 3252 3 4 51 6 7 82Further Specification4020J.AndrewsJonathan AndrewsCollection Of ImagesEvaluation 2 43 5ManufacturePlan