Transformational Leadership and Brand Singularity

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Whether that transformational leader is a person, brand, organization, or nation – I argue that the same blueprint applies to all. A further challenge occurs when trying to widen the net in order to …

Whether that transformational leader is a person, brand, organization, or nation – I argue that the same blueprint applies to all. A further challenge occurs when trying to widen the net in order to galvanize several streams of leadership and innovation to achieve collective singularity. This article contains some of my musings.

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  • 1. AESTROAESTROOOSTROSTROAESAES OOSS RRTSTEEAA OORORORORORRTRTRTRTRSTSTSTSTESESESESESESAEAEAEAEAAAAAAAA STROSTRORROOAA OOAESAEAESTROAESTRORROOAA 084 // MAR 2014 // THE-MARKETEERS.COM THEQUESTFOR TRANSFORMATIONAL LEADERSHIPAND BRANDSINGULARITY JONATHAN(BILAL)A.J.WILSON SENIORLECTURER&COURSELEADER, UNIVERSITYOFGREENWICH,LONDONUK EDITOR:JOURNALOFISLAMICMARKETING, EMERALDGROUPPUBLISHING. Whether that transformational leader is a person, brand, organization, or nation – I argue that the same blueprint applies to all. A further challenge occurs when trying to widen the net in order to galvanize several streams of leadership and innovation to achieve collective singularity. This article contains some of my musings.
  • 2. THE-MARKETEERS.COM // MAR 2014 // 085 from economic transactions – towards collaborative and emotional transactions administrating, coordinating and tasks. made. In an ideal world we’d like to be all blend of your own vision, values, passion, pragmatism, genius, intuition, assertiveness, balance, poise and intuition to rival a jazz musician, a football striker, and a stand up it’s been done before and all else seems to fail...Willing to tread unmarked land, to movement away from measuring ‘like for leaders too. comparisons and selections from a number of available alternatives. In contrast, judgments are inferential cognitive scale. Here, individuals and groups draw available. However, often little is done to to be seen.Transformational leaders are visionaries and futurists able to motivate an organisation and maintain an alignment Fergusson was a transformational manager contributions. place and 15
  • 3. 086 // MAR 2014 // THE-MARKETEERS.COM a leader and certainly not transformational. meant a never say die attitude, and it would season. competitive, driven, and successful to aim for transformational status. If you’re
  • 4. THE-MARKETEERS.COM // MAR 2014 // 087 in trying to be a good manager or leader people play it too safe, or follow formulae spirit. Transformational leaders seem to be able Individual skills and a knowledge of self is vital. Being well-travelled, multi-cultured, yield and celebrate your own brand of identity and personality. so many different cultures could work communicate a collective understanding and volition.You’re looking for brand singularity, message. Employer branding lets people be unconnected wider practices, for great of transforming your environment and and you’re sure to grow.