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Presentation of Successful SEM Campaign
Presentation of Successful SEM Campaign
Presentation of Successful SEM Campaign
Presentation of Successful SEM Campaign
Presentation of Successful SEM Campaign
Presentation of Successful SEM Campaign
Presentation of Successful SEM Campaign
Presentation of Successful SEM Campaign
Presentation of Successful SEM Campaign
Presentation of Successful SEM Campaign
Presentation of Successful SEM Campaign
Presentation of Successful SEM Campaign
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Presentation of Successful SEM Campaign

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Wondering how SEM works, and how to create a successful campaign? Feel free to get a few pointers in the slideshow.

Wondering how SEM works, and how to create a successful campaign? Feel free to get a few pointers in the slideshow.

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  • 1. Considering implementing<br />paid search (SEM) <br />in your online marketing mix?<br />
  • 2. What is PaidSearch (SEM)?<br />PaidSearch<br />(SEM)<br />
  • 3. But are you still wondering<br />how to implement <br />a successful campaign?<br />
  • 4. The next few slides will give a <br />brief and general<br />introduction to the development of <br />a successful SEM campaign<br />
  • 5. Initial Stage<br /><ul><li> Development of Keywords across all catagories of the Homepage
  • 6. Implementation of Google Analytics
  • 7. Calculation of Cost per Lead (CPL)</li></li></ul><li>CampaignRunning<br />Eachkeyword and AdGroupgeneratesdifferentresults:<br />Somebelow Max CPL, othersabove!<br />
  • 8. Interpreting the Data<br />When you have enough and representative data:<br />Keywords and AdGroups which are generating undesirable <br />expensive Leads or no Leads at all, are identified !<br />
  • 9. Optimizing the Campaign<br />Keywords and AdGroups which are not generating Leads at the <br />desired cost price, should be paused.<br />The campaign is now delivering cheap and relevant Leads!<br />
  • 10. Hopefully these slides gave you <br />a general idea of the concept <br />behind SEM!<br />
  • 11. Otherwisefeelfree to give us a call<br />
  • 12. Founded in 2008.<br />A Search Marketing Agency withfocuson relevant online marketing and tracking.<br />STIFTERNE AF LEADWIRE HAR VUNDET:<br /><ul><li> DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2006, FLYBILLET.DK
  • 13. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2007, FLYBILLET.DK
  • 14. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2008, WUPTI.COM
  • 15. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2009, BRUUN-RASMUSSEN.DK</li></ul>FDIM<br />
  • 16. OurOtherCompetences<br />Facebookadvertising & Facebookapplications<br />Email-marketing<br />Google Adwords & <br />SearchEngineOptimisation<br />Design and programming of corporate blogs<br />Banner Production & Banner Marketing<br />Tracking, etc. Google Analytics & Omniture<br />

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