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Presentation of Successful SEM Campaign

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Wondering how SEM works, and how to create a successful campaign? Feel free to get a few pointers in the slideshow.

Wondering how SEM works, and how to create a successful campaign? Feel free to get a few pointers in the slideshow.

Published in: Business, Technology

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Transcript

  • 1. Considering implementing
    paid search (SEM)
    in your online marketing mix?
  • 2. What is PaidSearch (SEM)?
    PaidSearch
    (SEM)
  • 3. But are you still wondering
    how to implement
    a successful campaign?
  • 4. The next few slides will give a
    brief and general
    introduction to the development of
    a successful SEM campaign
  • 5. Initial Stage
    • Development of Keywords across all catagories of the Homepage
    • 6. Implementation of Google Analytics
    • 7. Calculation of Cost per Lead (CPL)
  • CampaignRunning
    Eachkeyword and AdGroupgeneratesdifferentresults:
    Somebelow Max CPL, othersabove!
  • 8. Interpreting the Data
    When you have enough and representative data:
    Keywords and AdGroups which are generating undesirable
    expensive Leads or no Leads at all, are identified !
  • 9. Optimizing the Campaign
    Keywords and AdGroups which are not generating Leads at the
    desired cost price, should be paused.
    The campaign is now delivering cheap and relevant Leads!
  • 10. Hopefully these slides gave you
    a general idea of the concept
    behind SEM!
  • 11. Otherwisefeelfree to give us a call
  • 12. Founded in 2008.
    A Search Marketing Agency withfocuson relevant online marketing and tracking.
    STIFTERNE AF LEADWIRE HAR VUNDET:
    • DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2006, FLYBILLET.DK
    • 13. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2007, FLYBILLET.DK
    • 14. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2008, WUPTI.COM
    • 15. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2009, BRUUN-RASMUSSEN.DK
    FDIM
  • 16. OurOtherCompetences
    Facebookadvertising & Facebookapplications
    Email-marketing
    Google Adwords &
    SearchEngineOptimisation
    Design and programming of corporate blogs
    Banner Production & Banner Marketing
    Tracking, etc. Google Analytics & Omniture

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