”Help!
We’re drowning
in e-mail”
Back in 2004, we got a call from a client, one of the biggest retail chains in
Sweden.
Th...
map the routes
of information
We said ”Let’s MAP the information.
What information is useful to people?
What works? What i...
Interviews with +40 people
What was important to the manager was one thing, to the truck driver
something completely diffe...
[a name]
Everybody’s answer contained A NAME.
A different name, but everyone mentioned A SPECIFIC PERSON.
They said things...
Maggie Smith
Carlos Fuentes
Kim Li
Or
”Info on allergies works well, because Kim Li came to us in November and told
us abo...
Old knowledge
I realized that this is ancient.
This goes way back, hundreds of thousands of years, or even millions.
To ou...
This is a skull of Homo erectus, upright man, 1.9 million years ago in Africa.
Replaced the smaller, earlier Homo habilis....
Language!
Language!
And language was not only communicartion.
With language came ANOTHER extrordinary ability.
What our pr...
... other people’s brains are very smart places to STORE KNOWLEDGE.
Evolution has optimized our brains for social use.
And...
– Remember
where the
water hole
was?)
– Under
that huge
grey
rock!
– BORK? – GRAWK!
When information could be SENT, SHARED...
– Remember
where the
K-431 form
was?
– Under
the right-
hand
menu!
(Nothing
Intranet pecha kucha sydney
Intranet pecha kucha sydney
Intranet pecha kucha sydney
Intranet pecha kucha sydney
Intranet pecha kucha sydney
Intranet pecha kucha sydney
Intranet pecha kucha sydney
Intranet pecha kucha sydney
Intranet pecha kucha sydney
Intranet pecha kucha sydney
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Intranet pecha kucha sydney

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Presentation at the Intranets2014 conference in Sydney.

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Intranet pecha kucha sydney

  1. 1. ”Help! We’re drowning in e-mail” Back in 2004, we got a call from a client, one of the biggest retail chains in Sweden. They mananger said ”We’re drowning in e-mail!” And we said ”Well, perhaps you need an intranet?” He said ”We already have an intranet, but nobody is using it!” So we said ”Maybe you should redesign it?” He said ”We just did that. It didn’t help!” So we decided on something else.
  2. 2. map the routes of information We said ”Let’s MAP the information. What information is useful to people? What works? What information DOESN’T work? WHERE do they GET it from? How does it travel in the organisation today? So we interviewed more than 40 people. From the HQ to the truckdrivers to the store managers to the people sitting at the cash registers. And of course , they gave us completly different answers.
  3. 3. Interviews with +40 people What was important to the manager was one thing, to the truck driver something completely differnet. How to make sense of that? But when I analyzed all the answers, I realized that every interview, every person, had something in common. It was in the answer ”Which information works well?” Here you have ONE seconds to guess what. Hint: it wasn’t the lunch menu.
  4. 4. [a name] Everybody’s answer contained A NAME. A different name, but everyone mentioned A SPECIFIC PERSON. They said things like ”Information on projects works well because Maggie Smith has a newsletter with updates, that she sends every thursday”. Or ”Info on rebates works well, because Carlos Fuentes has an Excel file with all numbers on his server, that we can access.
  5. 5. Maggie Smith Carlos Fuentes Kim Li Or ”Info on allergies works well, because Kim Li came to us in November and told us about her work, so if I need any updates about it, I will contact her.” And this is when I had a revelation. I realized that this is ancient.
  6. 6. Old knowledge I realized that this is ancient. This goes way back, hundreds of thousands of years, or even millions. To our predecessors on the savannahs of Africa. And the revelation also turned me, temporarily, into Sir David Attenborough.
  7. 7. This is a skull of Homo erectus, upright man, 1.9 million years ago in Africa. Replaced the smaller, earlier Homo habilis. It had some AMAZING new capabilities Of which the most important was the very first intranet.
  8. 8. Language! Language! And language was not only communicartion. With language came ANOTHER extrordinary ability. What our predecessors discovered and learned to take advantage of was that ...
  9. 9. ... other people’s brains are very smart places to STORE KNOWLEDGE. Evolution has optimized our brains for social use. And that is what turned our predecessors into MORE than apes, That TRANSFORMED them into people. Or in some cases, beetles.
  10. 10. – Remember where the water hole was?) – Under that huge grey rock! – BORK? – GRAWK! When information could be SENT, SHARED, STORED and RETRIEVED, it opened up an ENTIRELY new possiblity for survival. You could query the database for vital information. Matters of life and death. Query syntax has changed, obviously -
  11. 11. – Remember where the K-431 form was? – Under the right- hand menu! (Nothing

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