LAUNCH ACADEMY - Pitching & Presentations

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Knowing how to deliver great pitches and presentations is an essential skill to have for everyone. Few people are naturals, but pitching and presenting—communicating what is important and compelling about your business—is an art and science that can be learned and practiced. This session was delivered at Launch Academy in Vancouver.

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LAUNCH ACADEMY - Pitching & Presentations

  1. 1. PITCHES & PRESENTATIONS PITCHES & PRESENTATIONS WE’RE ALL IN THE BUSINESS OF MOVING @SFAGENCY
  2. 2. PITCHES & PRESENTATIONS 2:00 - 2:30 INTRO & RAPID FIRE PT1 2:30 - 3:00 KEY INGREDIENTS 3:00 - 3:15 OPEN PITCH SURGERY 3:15 - 3:45 RAPID FIRE PT2 3:45 - 4:00 PITCH READY & WRAP
  3. 3. PITCHES & PRESENTATIONS
  4. 4. PITCHES & PRESENTATIONS YOU YOU KNOWTHINK
  5. 5. PITCHES & PRESENTATIONS SELL
  6. 6. PITCHES & PRESENTATIONS SELLMOVE
  7. 7. PITCHES & PRESENTATIONS MAKE PEOPLE WANT THINGS MAKE THINGS PEOPLE WANT VS.
  8. 8. PITCHES & PRESENTATIONS
  9. 9. PITCHES & PRESENTATIONS
  10. 10. PITCHES & PRESENTATIONS 1. WHO? 2. WHAT? 3. WHY? 4. INVITE.. INGREDIENTS 4
  11. 11. PITCHES & PRESENTATIONS WHO? INGREDIENTS 1 . . WHAT’S YOUR NAME WHAT DO YOU DO THAT’S SPECIAL
  12. 12. PITCHES & PRESENTATIONS WHAT? INGREDIENTS 2 . . WHAT’S YOUR BUSINESS IDEA WHAT UNMET NEED HAVE YOU IDENTIFIED?
  13. 13. PITCHES & PRESENTATIONS WHY? INGREDIENTS 3 . . WHY IS YOUR BUSINESS IDEA VALUABLE EXPLAIN HOW YOUR BUSINESS SERVES THE UNMET NEED & WHY YOUR TEAM IS THE RIGHT ONE FOR THE JOB
  14. 14. PITCHES & PRESENTATIONS INVITE INGREDIENTS 4 . . ARTICULATE YOUR PLANS FOR GROWTH SUCCINCTLY SAY WHAT YOU NEED & INVITE YOUR LISTENERS TO JOIN YOU
  15. 15. PITCHES & PRESENTATIONS START WITH THE END.
  16. 16. PITCHES & PRESENTATIONS LOGIC CHARACTER EMOTION
  17. 17. PITCHES & PRESENTATIONS THIS IS FUNCTIONAL YET SAFE I AM THE HUMBLE INVENTOR WOW, CAN YOU SEE THE POSSIBILITIES! LOGIC CHARACTER EMOTION
  18. 18. PITCHES & PRESENTATIONS A-TEAM ME BRIGHT IDEA WE HISTORY
  19. 19. PITCHES & PRESENTATIONS ATTRACTION AUTHENTICITY RESEARCH RELEVANCE PASSION PURPOSE THE RIGHT STUFF
  20. 20. PITCHES & PRESENTATIONS DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT.. PROPOSE TO GIVE THE LISTENER SOMETHING THEY REALLY WANT.. LIKE HOW THEY MIGHT BENEFIT FROM WORKING WITH YOU. GIVE & GET
  21. 21. PITCHES & PRESENTATIONS CONVERSATIONS> RELATIONSHIPS> TRANSACTIONS
  22. 22. PITCHES & PRESENTATIONS
  23. 23. PITCHES & PRESENTATIONS THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW THE DAD WARNED NEMO OF THE DANGERS OF THE OPEN OCEAN NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY NEMO’S DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER. ONCE UPON A TIME EVERY DAY ONE DAY BECAUSE OF THAT BECAUSE OF THAT UNTIL FINALLY
  24. 24. PITCHES & PRESENTATIONS TWIT PITCH
  25. 25. PITCHES & PRESENTATIONS UBER connecting you and a driver with the tap of a button HAILO like UBER but just for cabs LYFT like UBER but drivers aren’t professional SIDECAR like UBER but fares are dontations and drivers aren’t professionals - aka car sharing SWIFTO company pitch: “Uber for dog walking”
  26. 26. PITCHES & PRESENTATIONS TWIT
  27. 27. PITCHES & PRESENTATIONS TWIT
  28. 28. PITCHES & PRESENTATIONS
  29. 29. PITCHES & PRESENTATIONS OLD SCHOOL SELLING NEW SCHOOL SELLING VS
  30. 30. PITCHES & PRESENTATIONS ENTERTAIN EDUCATE ENGAGE PERSONAL AND RELEVANT CHARM THEIR PANTS OFF THROUGH STORYTELLING
  31. 31. PITCHES & PRESENTATIONS ESCALATORS ELEVATORS DARKNESS DRIVING DOGS LONELINESS FLYING DEATH SICKNESS DEEP WATER FINANCIAL PROBLEMS INSECTS HEIGHTS PUBLIC SPEAKING
  32. 32. PITCHES & PRESENTATIONS JUST SOME TIPS IT’S ABOUT THEM NOT YOU CLARITY WINS BE CONSCIOUS OF BODY LANGUAGE DON’T FORGET TO MAKE THE ASK PRACTICE BE YOURSELF
  33. 33. PITCHES & PRESENTATIONS “THE PURPOSE OF THE PITCH IS NOT NECESSARILY TO MOVE OTHERS TO ADOPT YOUR IDEA.. THE PURPOSE IS TO OFFER SOMETHING SO COMPELLING THAT IT BEGINS A CONVERSATION.. BRINGING THAT OTHER PERSON IN AS A PARTICIPANT & EVENTUALLY ARRIVING AT AN OUTCOME THAT.. APPEALS TO BOTH OF YOU.” -DANIEL PINK
  34. 34. PITCHES & PRESENTATIONS
  35. 35. PITCHES & PRESENTATIONS
  36. 36. PITCHES & PRESENTATIONS
  37. 37. PITCHES & PRESENTATIONS
  38. 38. PITCHES & PRESENTATIONS
  39. 39. PITCHES & PRESENTATIONS PRESENTATIONS & BODY LANGUAGE BUSINESSBALLS.COM HBS ELEVATOR PITCH BUILDER ALUMNI.HBS.EDU/CAREERS/PITCH THIS PRESENTATION ONLINE SLIDESHARE.NET/JONASALTMAN JONAS THESOCIALFABRIC.COM SFAGENCY@ @
  40. 40. PITCHES & PRESENTATIONS

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