Guardian Masterclass: Business of Moving

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Knowing how to deliver great pitches and presentations is an essential skill to have for everyone. Few people are naturals, but pitching and presenting—communicating what is important and compelling about your business—is an art and science that can be learned and practiced.

Whether you want to attract funding, present the findings of a report, or impress new clients, knowing how to hold the attention of an audience is an essential business skill. In this workshop learn storytelling tips to keep your audience interested, and body language tricks to make you a more confident and persuasive speaker. Perfect for professionals who want to learn how to stand out in the fast-paced world of business.

This session is delivered every quarter at The Guardian offices in London as part of their Masterclass Series.

Guardian Masterclass: Business of Moving

  1. 1. How to Deliver a Business Pitch
  2. 2. T H E B U S I N E S S O F M O V I N G
  3. 3. 6.00 6.15 6.30 7.00 7.30 ------ 8.30 8.45 9.15 registration welcome & coffee #1 intro & key ingredients #2 mock pitching #3 storytelling BREAK #4 pitch decks #5 business of moving wrap AGENDA
  4. 4. ESCALATORS ELEVATORS DARKNESS DRIVING DOGS LONELINESS FLYING DEATH SICKNESS DEEP WATER FINANCIAL PROBLEMS INSECTS HEIGHTS PUBLIC SPEAKING
  5. 5. SELLSELL
  6. 6. MOVEMOVE
  7. 7. SELLMOVE MAKE PEOPLE WANT THINGS MAKE THINGS PEOPLE WANT VS.
  8. 8. 1. WHY 2. WHAT 3. ASK INGREDIENTS 3
  9. 9. WHY . 1 PEOPLE DON’T BUY WHAT YOU DO THEY BUY WHY YOU DO IT
  10. 10. WHAT? . 2 TEE UP THE PROBLEM . NAIL THE SOLUTION
  11. 11. ASK.. . 3 CLEARLY SAY WHAT YOU NEED & INVITE YOUR LISTENERS TO JOIN YOU
  12. 12. STARTWITHTHEEND.
  13. 13. C A P T U R E C R E A T E C O M M U N I C A T E
  14. 14. ATTRACTION AUTHENTICITY RESEARCH RELEVANCE PASSIONPURPOSE RIGHT STUFF
  15. 15. DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT. PROPOSE TO GIVE THE LISTENER SOMETHING THEY WANT.. LIKE HOW THEY MIGHT BENEFIT FROM WORKING WITH YOU. GIVE & GET REALLY
  16. 16. CONVERSATIONS> RELATIONSHIPS> TRANSACTIONS.
  17. 17. THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW DAD WARNS NEMO OF THE DANGERS OF THE OPEN SEA NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER. ONCE UPON A TIME EVERY DAY ONE DAY BECAUSE OF THAT BECAUSE OF THAT UNTIL FINALLY
  18. 18. THE TWIT PITCH
  19. 19. THE TWIT PITCH
  20. 20. MIX N’ MATCH UBER connecting you and a driver with the tap of a button HAILO like UBER but just for cabs LYFT like UBER but drivers aren’t professional SIDECAR like UBER but fares are dontations and drivers aren’t professionals - aka car sharing SWIFTO company pitch: “Uber for dog walking”
  21. 21. COFFEE?
  22. 22. Why Problem Solution Market Size Competition Product Growth Strategy Business Model The Ask Team
  23. 23. 3 0 2 0 1 0 s i z e f o n t m i n u t e s s l i d e s
  24. 24. Consumer - Product Relationships
  25. 25. B e c o m e c r e d i b l e b y b e i n g v u l n e r a b l e
  26. 26. I f y o u ’ r e a w a r e o f c h a l l e n g e s , a d d r e s s t h e m I f y o u d o n ’ t k n o w s o m e t h i n g , a c k n o w l e d g e t h a t I f y o u n e e d h e l p , a s k f o r i t
  27. 27. What is your Value Proposition? Who is your lead customer? How will you reach them? What is your CAC? What is your breakthrough benefit? Where does your revenue come from? What are your gaps in the business? What additional resources do you require? How do you retain and grow users? How do you win against your competitors? How did you arrive at your pricing? What don’t you know? What’s your end game? ..
  28. 28. “Fundraise like a surfer — plan to take on investors in sets.”
  29. 29. “ F i n d a n e w w a y t o t e l l t h e s t o r y t h a t ’ s o r i e n t e d a r o u n d y o u r u n i q u e v a n t a g e p o i n t - s o m e t h i n g y o u s e e t h a t e v e r y o n e e l s e j u s t d o e s n ’ t g e t . ”
  30. 30. EYE CONTACT CALMNESS HAND GESTURES SMILING PACING POWER POSING
  31. 31. ENTERTAIN EDUCATE ENGAGE MIX N’ MATCH PERSONAL AND RELEVANT CHARM THEIR PANTS OFF THROUGH STORYTELLING
  32. 32. Practice telling your story OUT LOUD1 hour for every 1 minute
  33. 33. OLD SCHOOL SELLING NEW SCHOOL SELLING VS
  34. 34. OLD SCHOOL SELLING
  35. 35. MIX N’ MATCH
  36. 36. “THE PURPOSE OF THE PITCH IS NOT NECESSARILY TO MOVE OTHERS TO ADOPT YOUR IDEA.. THE PURPOSE IS TO OFFER SOMETHING SO COMPELLING THAT IT BEGINS A CONVERSATION.. BRINGING THAT OTHER PERSON IN AS A PARTICIPANT & EVENTUALLY ARRIVING AT AN OUTCOME THAT.. APPEALS TO BOTH OF YOU.” -DANIEL PINK
  37. 37. MIX N’ MATCH
  38. 38. THE TWIT PITCH 2.0
  39. 39. bit.ly/1zvDMt6
  40. 40. bit.ly/1UbdsKn
  41. 41. S O C I A L F A B R I C . C O M / D I G E S T
  42. 42. T H A N K Y O U
  43. 43. S O C I A L F A B R I C . C O M

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