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PITCHES &
PRESENTATIONS
LET”S
GET
MOVING
12:30 - 1:00
INTRO
1:00 - 1:15
MOVIE TIME
1:15 - 1:30
NUTS + BOLTS
1:30 - 1:50
BR...
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
WE’RE ALL IN THE
BUSINESS OF MOVING
@SFAGENCY
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
YOU
YOU
KNOWTHINK
PITCHES &
PRESENTATIONS
SELL
PITCHES &
PRESENTATIONS
SELLMOVE
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
1. WHO?
2. WHAT?
3. WHY?
4. INVITE..
INGREDIENTS
4
PITCHES &
PRESENTATIONS
WHO?
.
.
1
WHAT’S YOUR NAME
WHAT DO YOU DO THAT’S SPECIAL
PITCHES &
PRESENTATIONS
WHAT?
.
.
2
WHAT’S YOUR DISTINGUISHING FACTOR?
WHAT UNMET EMPLOYER NEED WILL YOU SERVER?
PITCHES &
PRESENTATIONS
WHY?
.
.
3
WHY ARE YOU VALUABLE?
EXPLAIN HOW YOU WILL SERVE AN UNMET NEED
& WHY YOU ARE THE RIGHT ...
PITCHES &
PRESENTATIONS
INVITE...
.
.
4
ARTICULATE YOUR PLANS FOR FUTURE
CLEARLY SAY WHAT YOU WANT
PITCHES &
PRESENTATIONS
Who are you? (Something unique and interesting - past career?)
What are your professional + educat...
PITCHES &
PRESENTATIONS
PRACTIVE MAKES PERFECT
• Speak from your heart - put some thought into your story!
• Maintain eye ...
PITCHES &
PRESENTATIONS
START WITH THE END.
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
1. LOGIC
2. CHARACTER
3. EMOTION
PITCHES &
PRESENTATIONS
THIS IS FUNCTIONAL YET SAFE
I AM THE HUMBLE INVENTOR
WOW, CAN YOU SEE THE POSSIBILITIES!
LOGIC
CHA...
EMPLOYER ME
YOUR TALENT + SKILLS
+ PASSION
WE
TRACK
RECORD
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
ATTRACTION AUTHENTICITY
RESEARCH RELEVANCE
PASSION
PURPOSE
THE
RIGHT
STUFF
PITCHES &
PRESENTATIONS
DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT..
PROPOSE TO GIVE THE LISTENER SOMETHING THEY WANT....
PITCHES &
PRESENTATIONS
CONVERSATIONS>
RELATIONSHIPS>
TRANSACTIONS.
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW
DAD WARNS NEMO OF THE DANGERS OF THE OPEN SEA
NE...
PITCHES &
PRESENTATIONS
THE
TWIT
PITCH
PITCHES &
PRESENTATIONS
UBER
connecting you and a driver with the tap of a button
HAILO
like UBER but just for cabs
LYFT
l...
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
EYE CONTACT
CALMNESS
HAND GESTURES
SMILE
PACING
POWER POSEAMY CUDY TED TALK
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
Domain
Field
Authority
people you identify with or ‘your tribe’
folks that design and love experie...
PITCHES &
PRESENTATIONS
OLD SCHOOL SELLING
NEW SCHOOL SELLING
VS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
OLD SCHOOL SELLING NEW SCHOOL SELLING
PITCHES &
PRESENTATIONS
AKA - HELL
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
“YOU HAVE TO
LEARN THE RULES
OF THE GAME..
AND THEN YOU
HAVE TO PLAY
BETTER THAN
ANYONE ELSE.”
-AL...
PITCHES &
PRESENTATIONS
SELLMOVE
WHAT THE
EMPLOYER WANTS
VS.
MAKE THE
EMPLOYER WANT YOU
PITCHES &
PRESENTATIONS
SELLMOVE
WHAT DO
YOU WANT
VS.
WASTING
TIME
PITCHES &
PRESENTATIONS
WHAT EMPLOYERS
ARE LOOKING FOR
.
.
TALENT > BOTH HARD + SOFT SKILLS
T-SHAPER
.CREATIVE PROBLEM SOL...
PITCHES &
PRESENTATIONS
WHAT ARE YOU
LOOKING FOR?
.
.
PURPOSE
FREEDOM
.VALIDATION
.MASTERY
MORE IMPORTANTLY
PITCHES &
PRESENTATIONS
ENTERTAIN
EDUCATE
ENGAGE
MIX N’
MATCH
PERSONAL AND RELEVANT
CHARM THEIR PANTS OFF
THROUGH STORYTEL...
PITCHES &
PRESENTATIONS
ESCALATORS
ELEVATORS
DARKNESS
DRIVING
DOGS
LONELINESS
FLYING
DEATH
SICKNESS
DEEP WATER
FINANCIAL P...
PITCHES &
PRESENTATIONS
“THE PURPOSE OF
THE PITCH IS NOT
NECESSARILY TO
MOVE OTHERS TO
ADOPT YOUR
IDEA..
THE PURPOSE IS
TO...
PITCHES &
PRESENTATIONS
JUST
SOME
TIPS
IT’S ABOUT THEM NOT YOU
CLARITY WINS
BE CONSCIOUS OF BODY LANGUAGE
DON’T FORGET TO ...
PITCHES &
PRESENTATIONS
APTITUDE
ATTITUDE
PASSION
OPPORTUNITY
PITCHES &
PRESENTATIONS
I GET IT
I LOVE IT
I WANT IT
WHERE IS IT?
KEN ROBINSON THE ELEMENT
PITCHES &
PRESENTATIONS
CONTEXT
AVERAGE 30 YEAR OLD HAS HAD 9 JOBS (USA)
PAST 5 YEARS DEMAND FOR UX DESIGNERS UP x 22
ALL ...
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
RESEARCHRESEARCHRESEARCH
PITCHES &
PRESENTATIONS
ASK QUESTIONS
ENGAGE BY LISTENING
CHARM
PRACTICE
PITCHES &
PRESENTATIONS
HUMBLY CONFIDENTCONFIDENTLY HUMBLE
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
EXERCISE TIME PT1
1. Put the CV aside
2. Put your portfolio or website aside
3. Put yourself aside...
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
EXERCISE PT2
1. Have your Brand Who? ‘Script’ ready - max 30 seconds
2. Stretch, Breathe, and Smil...
PITCHES &
PRESENTATIONS
FEEDBACK TIME
Emphasise
the Good.
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PITCHES &
PRESENTATIONS
PRESENTATIONS & BODY LANGUAGE
BUSINESSBALLS.COM
JONAS THESOCIALFABRIC.COM
@SFAGENCY
@
TWITTER
EMAIL
PITCHES &
PRESENTATIONS
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GENERAL ASSEMBLY: Brand Who?

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Knowing how to deliver great pitches and presentations is an essential skill to have for everyone. In particular knowing your talents and how to convey them effectively. Few people are naturals, but pitching and presenting—communicating what is important and compelling about your business—is an art and science that can be learned and practiced. This session was delivered to the UX cohort at General Assembly in London.

Published in: Career, Technology, Business
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Transcript of "GENERAL ASSEMBLY: Brand Who?"

  1. 1. PITCHES & PRESENTATIONS LET”S GET MOVING 12:30 - 1:00 INTRO 1:00 - 1:15 MOVIE TIME 1:15 - 1:30 NUTS + BOLTS 1:30 - 1:50 BRAND WHO? 1:50 - 2:00 THAT’S A WRAP TODAYS MENU
  2. 2. PITCHES & PRESENTATIONS PITCHES & PRESENTATIONS WE’RE ALL IN THE BUSINESS OF MOVING @SFAGENCY
  3. 3. PITCHES & PRESENTATIONS
  4. 4. PITCHES & PRESENTATIONS YOU YOU KNOWTHINK
  5. 5. PITCHES & PRESENTATIONS SELL
  6. 6. PITCHES & PRESENTATIONS SELLMOVE
  7. 7. PITCHES & PRESENTATIONS
  8. 8. PITCHES & PRESENTATIONS
  9. 9. PITCHES & PRESENTATIONS
  10. 10. PITCHES & PRESENTATIONS 1. WHO? 2. WHAT? 3. WHY? 4. INVITE.. INGREDIENTS 4
  11. 11. PITCHES & PRESENTATIONS WHO? . . 1 WHAT’S YOUR NAME WHAT DO YOU DO THAT’S SPECIAL
  12. 12. PITCHES & PRESENTATIONS WHAT? . . 2 WHAT’S YOUR DISTINGUISHING FACTOR? WHAT UNMET EMPLOYER NEED WILL YOU SERVER?
  13. 13. PITCHES & PRESENTATIONS WHY? . . 3 WHY ARE YOU VALUABLE? EXPLAIN HOW YOU WILL SERVE AN UNMET NEED & WHY YOU ARE THE RIGHT PERSON FOR THE JOB
  14. 14. PITCHES & PRESENTATIONS INVITE... . . 4 ARTICULATE YOUR PLANS FOR FUTURE CLEARLY SAY WHAT YOU WANT
  15. 15. PITCHES & PRESENTATIONS Who are you? (Something unique and interesting - past career?) What are your professional + educational accomplishments? Where are you going? What does a successful job hunt look like for you?
  16. 16. PITCHES & PRESENTATIONS PRACTIVE MAKES PERFECT • Speak from your heart - put some thought into your story! • Maintain eye contact + use gestures naturally PUBLIC SPEAKING GOOD PRACTICE 1. Tell them what you’re going to tell them 2. Then tell them 3. Finally tell them what you told them RESEARCH • Research interviewer aka be a CREEPER • Highlight relevant skills and accomplishments • Mention any personal event if relevant in context
  17. 17. PITCHES & PRESENTATIONS START WITH THE END.
  18. 18. PITCHES & PRESENTATIONS
  19. 19. PITCHES & PRESENTATIONS
  20. 20. PITCHES & PRESENTATIONS
  21. 21. PITCHES & PRESENTATIONS
  22. 22. PITCHES & PRESENTATIONS
  23. 23. PITCHES & PRESENTATIONS 1. LOGIC 2. CHARACTER 3. EMOTION
  24. 24. PITCHES & PRESENTATIONS THIS IS FUNCTIONAL YET SAFE I AM THE HUMBLE INVENTOR WOW, CAN YOU SEE THE POSSIBILITIES! LOGIC CHARACTER EMOTION
  25. 25. EMPLOYER ME YOUR TALENT + SKILLS + PASSION WE TRACK RECORD PITCHES & PRESENTATIONS
  26. 26. PITCHES & PRESENTATIONS ATTRACTION AUTHENTICITY RESEARCH RELEVANCE PASSION PURPOSE THE RIGHT STUFF
  27. 27. PITCHES & PRESENTATIONS DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT.. PROPOSE TO GIVE THE LISTENER SOMETHING THEY WANT.. LIKE HOW THEY MIGHT BENEFIT FROM WORKING WITH YOU. GIVE & GET REALLY
  28. 28. PITCHES & PRESENTATIONS CONVERSATIONS> RELATIONSHIPS> TRANSACTIONS.
  29. 29. PITCHES & PRESENTATIONS
  30. 30. PITCHES & PRESENTATIONS THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW DAD WARNS NEMO OF THE DANGERS OF THE OPEN SEA NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER. ONCE UPON A TIME EVERY DAY ONE DAY BECAUSE OF THAT BECAUSE OF THAT UNTIL FINALLY
  31. 31. PITCHES & PRESENTATIONS THE TWIT PITCH
  32. 32. PITCHES & PRESENTATIONS UBER connecting you and a driver with the tap of a button HAILO like UBER but just for cabs LYFT like UBER but drivers aren’t professional SIDECAR like UBER but fares are dontations and drivers aren’t professionals - aka car sharing SWIFTO company pitch: “Uber for dog walking”
  33. 33. PITCHES & PRESENTATIONS
  34. 34. PITCHES & PRESENTATIONS
  35. 35. PITCHES & PRESENTATIONS
  36. 36. PITCHES & PRESENTATIONS
  37. 37. PITCHES & PRESENTATIONS EYE CONTACT CALMNESS HAND GESTURES SMILE PACING POWER POSEAMY CUDY TED TALK
  38. 38. PITCHES & PRESENTATIONS
  39. 39. PITCHES & PRESENTATIONS Domain Field Authority people you identify with or ‘your tribe’ folks that design and love experiences which surprise and delight. general area in whcih you work information technology letting others know that you know what you are talking about.
  40. 40. PITCHES & PRESENTATIONS OLD SCHOOL SELLING NEW SCHOOL SELLING VS
  41. 41. PITCHES & PRESENTATIONS
  42. 42. PITCHES & PRESENTATIONS OLD SCHOOL SELLING NEW SCHOOL SELLING
  43. 43. PITCHES & PRESENTATIONS AKA - HELL
  44. 44. PITCHES & PRESENTATIONS
  45. 45. PITCHES & PRESENTATIONS “YOU HAVE TO LEARN THE RULES OF THE GAME.. AND THEN YOU HAVE TO PLAY BETTER THAN ANYONE ELSE.” -ALBERT EINSTEIN
  46. 46. PITCHES & PRESENTATIONS SELLMOVE WHAT THE EMPLOYER WANTS VS. MAKE THE EMPLOYER WANT YOU
  47. 47. PITCHES & PRESENTATIONS SELLMOVE WHAT DO YOU WANT VS. WASTING TIME
  48. 48. PITCHES & PRESENTATIONS WHAT EMPLOYERS ARE LOOKING FOR . . TALENT > BOTH HARD + SOFT SKILLS T-SHAPER .CREATIVE PROBLEM SOLVER .INDISPENSABILITY
  49. 49. PITCHES & PRESENTATIONS WHAT ARE YOU LOOKING FOR? . . PURPOSE FREEDOM .VALIDATION .MASTERY MORE IMPORTANTLY
  50. 50. PITCHES & PRESENTATIONS ENTERTAIN EDUCATE ENGAGE MIX N’ MATCH PERSONAL AND RELEVANT CHARM THEIR PANTS OFF THROUGH STORYTELLING
  51. 51. PITCHES & PRESENTATIONS ESCALATORS ELEVATORS DARKNESS DRIVING DOGS LONELINESS FLYING DEATH SICKNESS DEEP WATER FINANCIAL PROBLEMS INSECTS HEIGHTS PUBLIC SPEAKING
  52. 52. PITCHES & PRESENTATIONS “THE PURPOSE OF THE PITCH IS NOT NECESSARILY TO MOVE OTHERS TO ADOPT YOUR IDEA.. THE PURPOSE IS TO OFFER SOMETHING SO COMPELLING THAT IT BEGINS A CONVERSATION.. BRINGING THAT OTHER PERSON IN AS A PARTICIPANT & EVENTUALLY ARRIVING AT AN OUTCOME THAT.. APPEALS TO BOTH OF YOU.” -DANIEL PINK
  53. 53. PITCHES & PRESENTATIONS JUST SOME TIPS IT’S ABOUT THEM NOT YOU CLARITY WINS BE CONSCIOUS OF BODY LANGUAGE DON’T FORGET TO MAKE THE ASK PRACTICE BE YOURSELF
  54. 54. PITCHES & PRESENTATIONS APTITUDE ATTITUDE PASSION OPPORTUNITY
  55. 55. PITCHES & PRESENTATIONS I GET IT I LOVE IT I WANT IT WHERE IS IT? KEN ROBINSON THE ELEMENT
  56. 56. PITCHES & PRESENTATIONS CONTEXT AVERAGE 30 YEAR OLD HAS HAD 9 JOBS (USA) PAST 5 YEARS DEMAND FOR UX DESIGNERS UP x 22 ALL THE BIG BOYS ARE ALL IN UK OR IRELAND 1600 TECH STARTUP VACANCIES SALARIES OF £30K+ > SOME EXCEEDING £60+ WHAT ELSE???
  57. 57. PITCHES & PRESENTATIONS
  58. 58. PITCHES & PRESENTATIONS RESEARCHRESEARCHRESEARCH
  59. 59. PITCHES & PRESENTATIONS ASK QUESTIONS ENGAGE BY LISTENING CHARM PRACTICE
  60. 60. PITCHES & PRESENTATIONS HUMBLY CONFIDENTCONFIDENTLY HUMBLE
  61. 61. PITCHES & PRESENTATIONS
  62. 62. PITCHES & PRESENTATIONS
  63. 63. PITCHES & PRESENTATIONS
  64. 64. PITCHES & PRESENTATIONS
  65. 65. PITCHES & PRESENTATIONS EXERCISE TIME PT1 1. Put the CV aside 2. Put your portfolio or website aside 3. Put yourself aside 4. Now on a piece of paper (or your computer) write or draw what you’re all about. * Remember authenticity and making an impact is a good thing.
  66. 66. PITCHES & PRESENTATIONS
  67. 67. PITCHES & PRESENTATIONS
  68. 68. PITCHES & PRESENTATIONS EXERCISE PT2 1. Have your Brand Who? ‘Script’ ready - max 30 seconds 2. Stretch, Breathe, and Smile 3. 1 by 1 in front of the class converse with us
  69. 69. PITCHES & PRESENTATIONS FEEDBACK TIME Emphasise the Good.
  70. 70. PITCHES & PRESENTATIONS
  71. 71. PITCHES & PRESENTATIONS
  72. 72. PITCHES & PRESENTATIONS PRESENTATIONS & BODY LANGUAGE BUSINESSBALLS.COM JONAS THESOCIALFABRIC.COM @SFAGENCY @ TWITTER EMAIL
  73. 73. PITCHES & PRESENTATIONS
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