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GENERAL ASSEMBLY: Brand Who?
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GENERAL ASSEMBLY: Brand Who?

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Knowing how to deliver great pitches and presentations is an essential skill to have for everyone. In particular knowing your talents and how to convey them effectively. Few people are naturals, but …

Knowing how to deliver great pitches and presentations is an essential skill to have for everyone. In particular knowing your talents and how to convey them effectively. Few people are naturals, but pitching and presenting—communicating what is important and compelling about your business—is an art and science that can be learned and practiced. This session was delivered to the UX cohort at General Assembly in London.

Published in: Career, Technology, Business

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  • 1. PITCHES & PRESENTATIONS LET”S GET MOVING 12:30 - 1:00 INTRO 1:00 - 1:15 MOVIE TIME 1:15 - 1:30 NUTS + BOLTS 1:30 - 1:50 BRAND WHO? 1:50 - 2:00 THAT’S A WRAP TODAYS MENU
  • 2. PITCHES & PRESENTATIONS PITCHES & PRESENTATIONS WE’RE ALL IN THE BUSINESS OF MOVING @SFAGENCY
  • 3. PITCHES & PRESENTATIONS
  • 4. PITCHES & PRESENTATIONS YOU YOU KNOWTHINK
  • 5. PITCHES & PRESENTATIONS SELL
  • 6. PITCHES & PRESENTATIONS SELLMOVE
  • 7. PITCHES & PRESENTATIONS
  • 8. PITCHES & PRESENTATIONS
  • 9. PITCHES & PRESENTATIONS
  • 10. PITCHES & PRESENTATIONS 1. WHO? 2. WHAT? 3. WHY? 4. INVITE.. INGREDIENTS 4
  • 11. PITCHES & PRESENTATIONS WHO? . . 1 WHAT’S YOUR NAME WHAT DO YOU DO THAT’S SPECIAL
  • 12. PITCHES & PRESENTATIONS WHAT? . . 2 WHAT’S YOUR DISTINGUISHING FACTOR? WHAT UNMET EMPLOYER NEED WILL YOU SERVER?
  • 13. PITCHES & PRESENTATIONS WHY? . . 3 WHY ARE YOU VALUABLE? EXPLAIN HOW YOU WILL SERVE AN UNMET NEED & WHY YOU ARE THE RIGHT PERSON FOR THE JOB
  • 14. PITCHES & PRESENTATIONS INVITE... . . 4 ARTICULATE YOUR PLANS FOR FUTURE CLEARLY SAY WHAT YOU WANT
  • 15. PITCHES & PRESENTATIONS Who are you? (Something unique and interesting - past career?) What are your professional + educational accomplishments? Where are you going? What does a successful job hunt look like for you?
  • 16. PITCHES & PRESENTATIONS PRACTIVE MAKES PERFECT • Speak from your heart - put some thought into your story! • Maintain eye contact + use gestures naturally PUBLIC SPEAKING GOOD PRACTICE 1. Tell them what you’re going to tell them 2. Then tell them 3. Finally tell them what you told them RESEARCH • Research interviewer aka be a CREEPER • Highlight relevant skills and accomplishments • Mention any personal event if relevant in context
  • 17. PITCHES & PRESENTATIONS START WITH THE END.
  • 18. PITCHES & PRESENTATIONS
  • 19. PITCHES & PRESENTATIONS
  • 20. PITCHES & PRESENTATIONS
  • 21. PITCHES & PRESENTATIONS
  • 22. PITCHES & PRESENTATIONS
  • 23. PITCHES & PRESENTATIONS 1. LOGIC 2. CHARACTER 3. EMOTION
  • 24. PITCHES & PRESENTATIONS THIS IS FUNCTIONAL YET SAFE I AM THE HUMBLE INVENTOR WOW, CAN YOU SEE THE POSSIBILITIES! LOGIC CHARACTER EMOTION
  • 25. EMPLOYER ME YOUR TALENT + SKILLS + PASSION WE TRACK RECORD PITCHES & PRESENTATIONS
  • 26. PITCHES & PRESENTATIONS ATTRACTION AUTHENTICITY RESEARCH RELEVANCE PASSION PURPOSE THE RIGHT STUFF
  • 27. PITCHES & PRESENTATIONS DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT.. PROPOSE TO GIVE THE LISTENER SOMETHING THEY WANT.. LIKE HOW THEY MIGHT BENEFIT FROM WORKING WITH YOU. GIVE & GET REALLY
  • 28. PITCHES & PRESENTATIONS CONVERSATIONS> RELATIONSHIPS> TRANSACTIONS.
  • 29. PITCHES & PRESENTATIONS
  • 30. PITCHES & PRESENTATIONS THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW DAD WARNS NEMO OF THE DANGERS OF THE OPEN SEA NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER. ONCE UPON A TIME EVERY DAY ONE DAY BECAUSE OF THAT BECAUSE OF THAT UNTIL FINALLY
  • 31. PITCHES & PRESENTATIONS THE TWIT PITCH
  • 32. PITCHES & PRESENTATIONS UBER connecting you and a driver with the tap of a button HAILO like UBER but just for cabs LYFT like UBER but drivers aren’t professional SIDECAR like UBER but fares are dontations and drivers aren’t professionals - aka car sharing SWIFTO company pitch: “Uber for dog walking”
  • 33. PITCHES & PRESENTATIONS
  • 34. PITCHES & PRESENTATIONS
  • 35. PITCHES & PRESENTATIONS
  • 36. PITCHES & PRESENTATIONS
  • 37. PITCHES & PRESENTATIONS EYE CONTACT CALMNESS HAND GESTURES SMILE PACING POWER POSEAMY CUDY TED TALK
  • 38. PITCHES & PRESENTATIONS
  • 39. PITCHES & PRESENTATIONS Domain Field Authority people you identify with or ‘your tribe’ folks that design and love experiences which surprise and delight. general area in whcih you work information technology letting others know that you know what you are talking about.
  • 40. PITCHES & PRESENTATIONS OLD SCHOOL SELLING NEW SCHOOL SELLING VS
  • 41. PITCHES & PRESENTATIONS
  • 42. PITCHES & PRESENTATIONS OLD SCHOOL SELLING NEW SCHOOL SELLING
  • 43. PITCHES & PRESENTATIONS AKA - HELL
  • 44. PITCHES & PRESENTATIONS
  • 45. PITCHES & PRESENTATIONS “YOU HAVE TO LEARN THE RULES OF THE GAME.. AND THEN YOU HAVE TO PLAY BETTER THAN ANYONE ELSE.” -ALBERT EINSTEIN
  • 46. PITCHES & PRESENTATIONS SELLMOVE WHAT THE EMPLOYER WANTS VS. MAKE THE EMPLOYER WANT YOU
  • 47. PITCHES & PRESENTATIONS SELLMOVE WHAT DO YOU WANT VS. WASTING TIME
  • 48. PITCHES & PRESENTATIONS WHAT EMPLOYERS ARE LOOKING FOR . . TALENT > BOTH HARD + SOFT SKILLS T-SHAPER .CREATIVE PROBLEM SOLVER .INDISPENSABILITY
  • 49. PITCHES & PRESENTATIONS WHAT ARE YOU LOOKING FOR? . . PURPOSE FREEDOM .VALIDATION .MASTERY MORE IMPORTANTLY
  • 50. PITCHES & PRESENTATIONS ENTERTAIN EDUCATE ENGAGE MIX N’ MATCH PERSONAL AND RELEVANT CHARM THEIR PANTS OFF THROUGH STORYTELLING
  • 51. PITCHES & PRESENTATIONS ESCALATORS ELEVATORS DARKNESS DRIVING DOGS LONELINESS FLYING DEATH SICKNESS DEEP WATER FINANCIAL PROBLEMS INSECTS HEIGHTS PUBLIC SPEAKING
  • 52. PITCHES & PRESENTATIONS “THE PURPOSE OF THE PITCH IS NOT NECESSARILY TO MOVE OTHERS TO ADOPT YOUR IDEA.. THE PURPOSE IS TO OFFER SOMETHING SO COMPELLING THAT IT BEGINS A CONVERSATION.. BRINGING THAT OTHER PERSON IN AS A PARTICIPANT & EVENTUALLY ARRIVING AT AN OUTCOME THAT.. APPEALS TO BOTH OF YOU.” -DANIEL PINK
  • 53. PITCHES & PRESENTATIONS JUST SOME TIPS IT’S ABOUT THEM NOT YOU CLARITY WINS BE CONSCIOUS OF BODY LANGUAGE DON’T FORGET TO MAKE THE ASK PRACTICE BE YOURSELF
  • 54. PITCHES & PRESENTATIONS APTITUDE ATTITUDE PASSION OPPORTUNITY
  • 55. PITCHES & PRESENTATIONS I GET IT I LOVE IT I WANT IT WHERE IS IT? KEN ROBINSON THE ELEMENT
  • 56. PITCHES & PRESENTATIONS CONTEXT AVERAGE 30 YEAR OLD HAS HAD 9 JOBS (USA) PAST 5 YEARS DEMAND FOR UX DESIGNERS UP x 22 ALL THE BIG BOYS ARE ALL IN UK OR IRELAND 1600 TECH STARTUP VACANCIES SALARIES OF £30K+ > SOME EXCEEDING £60+ WHAT ELSE???
  • 57. PITCHES & PRESENTATIONS
  • 58. PITCHES & PRESENTATIONS RESEARCHRESEARCHRESEARCH
  • 59. PITCHES & PRESENTATIONS ASK QUESTIONS ENGAGE BY LISTENING CHARM PRACTICE
  • 60. PITCHES & PRESENTATIONS HUMBLY CONFIDENTCONFIDENTLY HUMBLE
  • 61. PITCHES & PRESENTATIONS
  • 62. PITCHES & PRESENTATIONS
  • 63. PITCHES & PRESENTATIONS
  • 64. PITCHES & PRESENTATIONS
  • 65. PITCHES & PRESENTATIONS EXERCISE TIME PT1 1. Put the CV aside 2. Put your portfolio or website aside 3. Put yourself aside 4. Now on a piece of paper (or your computer) write or draw what you’re all about. * Remember authenticity and making an impact is a good thing.
  • 66. PITCHES & PRESENTATIONS
  • 67. PITCHES & PRESENTATIONS
  • 68. PITCHES & PRESENTATIONS EXERCISE PT2 1. Have your Brand Who? ‘Script’ ready - max 30 seconds 2. Stretch, Breathe, and Smile 3. 1 by 1 in front of the class converse with us
  • 69. PITCHES & PRESENTATIONS FEEDBACK TIME Emphasise the Good.
  • 70. PITCHES & PRESENTATIONS
  • 71. PITCHES & PRESENTATIONS
  • 72. PITCHES & PRESENTATIONS PRESENTATIONS & BODY LANGUAGE BUSINESSBALLS.COM JONAS THESOCIALFABRIC.COM @SFAGENCY @ TWITTER EMAIL
  • 73. PITCHES & PRESENTATIONS