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Virginia Association of Museums (VAM) 2010 Conference: Museums Building Communities Through Social Media
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Virginia Association of Museums (VAM) 2010 Conference: Museums Building Communities Through Social Media

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What is required to be successful in social media is the willingness to be transparent,...

What is required to be successful in social media is the willingness to be transparent,
sincere, and engaging and the ability to constantly learn new things.
The landscape of social media is ever- changing and the one thing that you can
be sure if is you’ll never know it all.
You will learn the basics of social media, and why museums and attractions can’t afford NOT to embrace it in today’s
world.
The speakers will discuss: how to listen to what people are saying about your organization, how to add value to the visitor experience through social media,
how to build a following on your blog, Facebook and Twitter & how they
all work together to create synergy. Learn what sorts of goals to set for your
social media program and how to measure success (ROI).

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  • 1. MUSEUMS BUILDING COMMUNITIES: EMERGING & SOCIAL MEDIA FOR MUSEUMS Jonah Holland, PR & Marketing Coordinator, Lewis Ginter Botanical Garden, President, Mox-eMedia LLC JonahHolland (at) gmail [dot] com
  • 2. WHAT IS SOCIAL MEDIA? FROM WIKIPEDIA.ORG
      • Relationships
      • Collaboration
      • Added Value
      • Also….
      • Build community
      • Be authentic
      • Transparent
  • 3. What Social Media is Not
  • 4. But….you first have to have a strategy
    • Guidelines & Goals (create some!)
        • Email me if you’d like an example
        • Address specifics --- like negative comments on your Facebook page, and who can post on your Facebook wall
        • Identify your SM team & discuss the policy with them
        • Address time management
        • Address the blending of personal/business relationships
  • 5. People are Talking About You! What are they saying?
  • 6. SOCIAL INTERACTION What do you value
      • Genuine interest
      • Details
      • Follow -up
      • Humor
      • Frequent interaction
      • Offer Help, build trust
      • Connecting
      • Personality, voice
      • Add value
      • Sale pitches
      • Someone who talks But doesn’t listen
      • Someone who only talks to you when they need something
      • Typical “PR speak”
    Doesn’t Work: Works:
  • 7.
    • Connect with us online: Integrate
  • 8. So, how do you find the time?
    • Desktop tools (Flock, TweetDeck, HootSuite)
    • Mobile tools
    • Re-allocating resources
    • How many hours will this take?
    • What if I don’t have the staffing to support social media?
  • 9. FLOCK SOCIAL MEDIA WEB BROWSER. KEEPS TABS FOR NEXT TIME, CAN RUN PHOTO STREAMS, VIDEO STREAMS, TWITTER STREAMS, AND MORE.
  • 10. VENUES FOR SOCIAL MEDIA
      • Blog (Wordpress is preferred)
      • Twitter
      • Facebook
      • LinkedIn
      • Widget (for Facebook, iphone etc)
      • Wikis
      • Forums (regional & topical)
      • Public web pages (like RIO or R.com)
      • Social bookmarking, like Digg, Delicious
  • 11. The Blog
    • The Backbone
    • Tell story
    • Integrate
    • Engage
  • 12. Blogs are alive but they must be fed and cared for… Use “smart” comments to draw readers & to be viewed as an expert, in the know
  • 13. Ambassadors for your Museum
    • Internal staff
    • Community
    • Goal: to help tell your story
  • 14. Your Story is Their Story
  • 15. YOUR MUSEUM
  • 16.
    • #HashTags! ( #regional #topical)
    • Applications like Hootsuite.com
    • Again: Engage, add value, be authentic, organic
    • Follow back if someone follows you
    What makes Twitter work? http://ifiwereamuseum.wordpress.com /
  • 17.  
  • 18. “ The right tweet can be explosive…”
    • Great Tweets get RT (retweeted)
    • Via @HandsOnGR…..Help promote HandsOn Day like you're a rapper at the Grammy's and your album is dropping next week! Here's how: http://bit.ly/3DfZzz
    • Conversation:
    • Series of Tweets from @tiffaniechan baby's on a grandparent date at lewis ginter botanical gardens right now! @lewisginter It's their favorite place to take her. She just learned how to say "flower." @lewisginter BTW, became their fav place after we bought a membership as a mom's day gift a few years ago!
  • 19.  
  • 20. FACEBOOK
  • 21. Linkedin Company Profile Personal Profile Groups
  • 22. WIDGETS
  • 23. WIDGETS & BUTTONS
  • 24. FourSquare!
  • 25. TRIP ADVISOR - YELP Great Reviews Rated #1-Popularity Index What are folks saying about you? Public comments about you
  • 26. Use Social Media to Connect with & Thank Sponsors & Donors
    • Connect with them on Twitter and thank them
    • Encourage them to post on your Facebook wall
    • Link to them/RT them/follow them
    • #FF Sponsors
    • Blog about them (if you are passionate about the relationship)
  • 27. Justifying the time you spend
    • How do I gauge my success?
    • Number of followers, interactions
    • Wordpress Stats, Google Anaylitics, General increase in web traffic,
    • Facebook Insights
    • Hootsuite stats
    • You should be using Google Alerts or another app to monitor your brand
    • Then Refine your work based on your feedback.
  • 28.  
  • 29. Image credits
    • Broadcast: http://www.fendigital.net/customer-focus-is-the-key-to-success-online/
    • Censorship: http://spruiked.posterous.com/?tag=censorship
    •  
    • Social Media landscape: http://willscullypower.wordpress.com/2009/01/
    • social media simple http://eileen11.files.wordpress.com/2008/12/social_media.jpeg
    •  
    • http://blogs.wayne.edu/angelique/2009/04/06/social-networking/