Virginia Association of Museums (VAM) 2010 Conference: Museums Building Communities Through Social Media

MUSEUMS BUILDING COMMUNITIES: EMERGING & SOCIAL MEDIA FOR MUSEUMS Jonah Holland, PR & Marketing Coordinator, Lewis Ginter Botanical Garden, President, Mox-eMedia LLC JonahHolland (at) gmail [dot] com

WHAT IS SOCIAL MEDIA? FROM WIKIPEDIA.ORG
Relationships
Collaboration
Added Value
Also….
Build community
Be authentic
Transparent

What Social Media is Not

But….you first have to have a strategy
Guidelines & Goals (create some!)
Email me if you’d like an example
Address specifics --- like negative comments on your Facebook page, and who can post on your Facebook wall
Identify your SM team & discuss the policy with them
Address time management
Address the blending of personal/business relationships

People are Talking About You! What are they saying?

SOCIAL INTERACTION What do you value
Genuine interest
Details
Follow -up
Humor
Frequent interaction
Offer Help, build trust
Connecting
Personality, voice
Add value
Sale pitches
Someone who talks But doesn’t listen
Someone who only talks to you when they need something
Typical “PR speak”
Doesn’t Work: Works:

Connect with us online: Integrate

So, how do you find the time?
Desktop tools (Flock, TweetDeck, HootSuite)
Mobile tools
Re-allocating resources
How many hours will this take?
What if I don’t have the staffing to support social media?

FLOCK SOCIAL MEDIA WEB BROWSER. KEEPS TABS FOR NEXT TIME, CAN RUN PHOTO STREAMS, VIDEO STREAMS, TWITTER STREAMS, AND MORE.

VENUES FOR SOCIAL MEDIA
Blog (Wordpress is preferred)
Twitter
Facebook
LinkedIn
Widget (for Facebook, iphone etc)
Wikis
Forums (regional & topical)
Public web pages (like RIO or R.com)
Social bookmarking, like Digg, Delicious

The Blog
The Backbone
Tell story
Integrate
Engage

Blogs are alive but they must be fed and cared for… Use “smart” comments to draw readers & to be viewed as an expert, in the know

Ambassadors for your Museum
Internal staff
Community
Goal: to help tell your story

Your Story is Their Story

YOUR MUSEUM

#HashTags! ( #regional #topical)
Applications like Hootsuite.com
Again: Engage, add value, be authentic, organic
Follow back if someone follows you
What makes Twitter work? http://ifiwereamuseum.wordpress.com /

“ The right tweet can be explosive…”
Great Tweets get RT (retweeted)
Via @HandsOnGR…..Help promote HandsOn Day like you're a rapper at the Grammy's and your album is dropping next week! Here's how: http://bit.ly/3DfZzz
Conversation:
Series of Tweets from @tiffaniechan baby's on a grandparent date at lewis ginter botanical gardens right now! @lewisginter It's their favorite place to take her. She just learned how to say "flower." @lewisginter BTW, became their fav place after we bought a membership as a mom's day gift a few years ago!

FACEBOOK

Linkedin Company Profile Personal Profile Groups

WIDGETS

WIDGETS & BUTTONS

FourSquare!

TRIP ADVISOR - YELP Great Reviews Rated #1-Popularity Index What are folks saying about you? Public comments about you

Use Social Media to Connect with & Thank Sponsors & Donors
Connect with them on Twitter and thank them
Encourage them to post on your Facebook wall
Link to them/RT them/follow them
#FF Sponsors
Blog about them (if you are passionate about the relationship)

Justifying the time you spend
How do I gauge my success?
Number of followers, interactions
Wordpress Stats, Google Anaylitics, General increase in web traffic,
Facebook Insights
Hootsuite stats
You should be using Google Alerts or another app to monitor your brand
Then Refine your work based on your feedback.

Image credits
Broadcast: http://www.fendigital.net/customer-focus-is-the-key-to-success-online/
Censorship: http://spruiked.posterous.com/?tag=censorship

Social Media landscape: http://willscullypower.wordpress.com/2009/01/
social media simple http://eileen11.files.wordpress.com/2008/12/social_media.jpeg

http://blogs.wayne.edu/angelique/2009/04/06/social-networking/

Virginia Association of Museums (VAM) 2010 Conference: Museums Building Communities Through Social Media

by Jonah Holland on Feb 23, 2010

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Virginia Association of Museums (VAM) 2010 Conference: Museums Building Communities Through Social Media — Presentation Transcript