Social Media 201 - Beyond the Basics


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Presented to the 2010 No More Homeless Pets National Conference, this presentation looked into some tools, tips, and tricks to maximize social presence. Presentation given by Jon Dunn of Best Friends Animal Society and David J. Neff of Ridgewood Ingenious Communications Strategies.

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Social Media 201 - Beyond the Basics

  1. 1. Beyond the Basics Social Media 201 guiding principles and case studies of success
  2. 2. Who We Are David Jon
  3. 3. Some Assumptions <ul><li>You’re on Facebook </li></ul><ul><li>You know what an @ reply is </li></ul><ul><li>Social media doesn’t scare you </li></ul><ul><li>You don’t write online in ALL CAPS </li></ul><ul><li>If I asked you to send me a text message, you wouldn’t look at me like I am crazy </li></ul>
  4. 4. Facebook Facts More than 500 million active users 50% of users log in on any given day People spend more than 700 BILLION minutes a month More than 30 BILLION pieces of content shared every month More than 150 million people access Facebook through mobile device
  5. 5. It’s All About the Numbers <ul><li>Track number of page “likes” </li></ul><ul><li>what content drives big increases/decreases? </li></ul><ul><li>Track interactions on posted content </li></ul><ul><li>What content do you see the most activity? </li></ul>Use this information to adapt your strategy! Insanity: doing the same thing over and over again and expecting different results. Who said this quote? Winner gets a drink ticket…
  6. 6. Lies, Damn Lies and Statistics Using Facebook Insights
  7. 7. Create a Landing Page For Your Page
  8. 8. Tools to check out:
  9. 9. @daveiam @jon_dunn
  10. 10. Are you engaging on Twitter? Courtesy of the great Beth Kanter.
  11. 11. How to move supporters up the ladder <ul><li>Are you tracking clicks? </li></ul><ul><li>Are you thanking those that retweet/engage? </li></ul><ul><li>Are you providing valuable information that adds to the conversation? </li></ul><ul><li>Are you doing more than the “ask?” </li></ul><ul><li>What are you doing to cut through the noise? </li></ul>
  12. 12. Tools to Help With Twitter Twitter Counter
  13. 13. Management Tools
  14. 14. TwitPay Users simply retweet your message to commit to give
  15. 15. Claire Williams Diaz 8AM Sunday Using Twitter to Promote Your Cause
  16. 16. Fun Facts Fifty-one percent of users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. Owned by Google, and is the second largest search engine in the world behind their parent company People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube.
  17. 17. Are you using YouTube Insights? Stats for last month of BF video “Cute Pit Bull Puppies”
  18. 18. Are you a Partner? Benefits • Premium branding capabilities and increased uploading capacity • The option to drive fundraising through a Google Checkout &quot;Donate&quot; button • Listing on the Nonprofit channels and the Nonprofit videos pages • Ability to add a Call-to-action overlay on your videos to drive campaigns • Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.
  19. 19. <ul><li>Don’t forget to interact! </li></ul><ul><li>Make sure your supporters know you are there! </li></ul><ul><li>Get your YouTube videos on Facebook (apps like YouTube Video Box) </li></ul>
  20. 20. What are location based services? A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
  21. 21. Simply Put… Your phone finds where you are and gives you information based on your location…
  22. 22. Let’s CHECK IN!
  23. 23. How These Services Can Benefit You <ul><li>If you have a physical location (or temporary) </li></ul><ul><li>If you need volunteers, or are looking to attract people to where you are </li></ul><ul><li>Use the game aspect to give extra incentive for people to come back </li></ul>
  24. 24. What to do… <ul><li>Claim Your “Business” </li></ul><ul><li>Create a special (on 5 th check-in, receive…) </li></ul><ul><li>Same as other sites…you need to interact. On Foursquare add tips and to-do’s. On Gowalla give recommendations. </li></ul>
  25. 25. Case Studies Spay Day Photo Contest
  26. 26. Contest Website
  27. 27. Emails to House List
  28. 28. Using Facebook Facebook Application with 60 % utilization rate
  29. 29. Facebook Event
  30. 30. Twitter Hashtag #spayday
  31. 31. How much did they raise? In the first year…. $600,000
  32. 37. Final Thoughts
  33. 40. The Future
  34. 42. Pervasive Social Media
  35. 44. Web accessibility!
  36. 45. Tweetup Tonight – McFadden’s – Masquerade section of casino
  37. 46. TEXT the word POLL to 27722 Please tell us what you thought of our session today