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Get Personal! The Relationship Between Fan & Brand.
 

Get Personal! The Relationship Between Fan & Brand.

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Recent preso on Social Media & Sports. Keep in mind there are multiple images on each sldie, but slideshare only shows the final image on each slide. If it makes sense, enjoy! @JonSinden

Recent preso on Social Media & Sports. Keep in mind there are multiple images on each sldie, but slideshare only shows the final image on each slide. If it makes sense, enjoy! @JonSinden

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    Get Personal! The Relationship Between Fan & Brand. Get Personal! The Relationship Between Fan & Brand. Presentation Transcript

    • Personalizing The Connection.Fans + Brands +Social Media. #SMWFanBrand @JonSinden
    • An Introduction…
    • Keep phones on! Tell people you’re here!#SMWFanBrand @SMWTO @JonSinden
    • A little history… Started with MLSE in Sept of 09. +1,700% +230,000 0 to +750,000 channel views Marketing & Promotions Director in Radio.
    • Social Media At MLSE: All Parts of our business. (Fan Service, Digital, Public Relations, Ticket Sales, Food & Beverage, TV Networks, Live Events, Retail Operations, Security, People/HR, Community Partners, Corporate Partners, Sales, Communications, Customer Service & more…) Training personalities and staff. Enhancing the Fan Experience.
    • But really…  I’m just a fan who works with other fans.  We have amazing access.  Would a fan think this is cool?
    • Relationship between fan and brand. (Tattoo Rule) Our Social Philosophy: Listen. Engage. Be Authentic. Live LIVE events. Sounds simple, right?
    • Communicating with each other is nothing new. Social Media just makes it easier and faster. People will always talk, listen, communicate. And share things they have an emotional connection with.Real people talking to real people always wins.
    • Enter Social Media:  Next Level Relationships. Public Relations, Customer Service, Corporate Communications, Fan Services, Ticket Sales & Service, Marketing, Digital Content. Helps put a ‘face’ to your organization . People need training! Has totally changed watching Live Events.
    • We do not have a Twitter/Facebook Strategy. We do have an Engagement Strategy.
    • Friendship.Answer Everyone.Now, In The Moment.Spread The Love.
    • The Relationship with F.A.N.S.:  We follow back. (if we can)  We share. (content, news, stories).  We try to answer everyone.  We Listen & Acknowledge.  We help fans update fans.  We believe little things matter.  We try to be ‘In The Moment’.
    • The Follow Back:
    • Share: How Game Day/Night Look on Facebook:
    • Share: Twitter Pointing To Live Event
    • In The Moment:
    • We Share:
    • We Share: (Stuff you may not see on TV)
    • EmotionalConnection:
    • We Like Google Plus:
    • Pinterest is Shiny & New, but…:
    • We Answer:
    • We Answer:
    • We Answer: Fan Request
    • The Big Three “Asks” From Fans: Can You Follow Me?
    • The Big Three “Asks” From Fans: Who is starting in net tonight?
    • The Big Three “Asks” From Fans: Can You Wish Me Happy Birthday?
    • The Big Three “Asks” From Fans:
    • Random:
    • We Listen:
    • Game Updates by Fans:
    • #TMLtalkThe 1st Live & In TheMoment Twitter-fueled game conversation.
    • #TMLtalk:
    • #TMLtalk: Tweet Of The Night
    • #TMLtalk:
    • Seek Opportunity: #BrownBeaut
    • Think about the way youfeel about the team you support.…Really think about it.Q: What if the team felt that way about you?
    • Where We Are Headed:  Deeper Relationship.  Different perspective. An embedded Community Manager who goes everywhere the team goes. Live and Accessible 24/7. Master of many trades. A Storyteller with Digital know-how. Trust.
    • Matt at NHL All Star:
    • So, We Know...Social Media:People will talk and share experiences, good or bad.People can communicate with each other like never before.The Personal Relationship with your team: People want to be a bigger part of it. A real relationship.Always put the… First.
    • Thank you for your time. #SMWFanBrand @SMWTO @JonSinden JonSinden
    • Thank you to ourSponsors and Partners