0
How	
  Event	
  Technology	
  can	
  help	
  
your	
  Events	
  Take	
  Off	
  
Jon	
  Schäffer	
  
Co-­‐founder	
  @	
  Con...
KOSMOS	
  
Conference	
  
Copenhagen	
  
April	
  19th	
  –	
  23rd	
  2010	
  
3	
  Days	
  
150	
  ParNcipants	
  
104	
...
Icelandic	
  Volcano	
  Erupts	
  
120	
  parNcipants	
  stranded	
  in	
  Europe	
  and	
  around	
  the	
  world	
  
The	
  conference	
  was	
  turned	
  into	
  a	
  
Hybrid	
  event	
  with	
  live	
  streaming	
  
and	
  chat	
  rooms	...
Google	
  AnalyNcs:	
  
3.229	
  Pageviews	
  
1.706	
  Online	
  a[endees	
  
2010	
  
30	
  a[endees	
  
+1700	
  online	
  
2013	
  
400	
  a[endees	
  
+2000	
  online	
  
From	
  disaster	
  to	
 ...
Awareness	
  
ConsideraNon	
  
Decision	
  
BUY	
  
The	
  tradiNonal	
  
buying	
  funnel	
  is	
  
dead	
  
Before	
  
BUY	
  
Awareness	
  
Research	
  
Engagement	
  
ConsideraNon	
  
Decision	
  
BUY	
  
Awareness	
  
ConsideraNon	
  
Dec...
Transparency	
  
BUY	
  
Awareness	
  
Research	
  
Engagement	
  
ConsideraNon	
  
Decision	
  
Loyalty	
  
Advocacy	
  	...
1.000.000	
  of	
  events	
  
IT’S	
  A	
  BUYER’S	
  MARKET	
  
Event	
  MarkeNng,	
  	
  
without	
  markeHng	
  the	
  event	
  
The	
  future	
  is…	
  
You’ll	
  no	
  longer	
  mark...
Content	
  +	
  People	
  =	
  Content	
  MarkeNng	
  
All	
  content	
  is	
  now	
  digital	
  	
  
but	
  most	
  conferences	
  are	
  not	
  
Videos	
   Photos	
   Presenta...
Content	
  is	
  shared	
  by	
  the	
  	
  
crowd,	
  speakers,	
  organizers…	
  WHERE?	
  
You	
  need	
  to	
  aggregate,	
  structure	
  
and	
  facilitate	
  content	
  markeNng	
  
That’s	
  what	
  Conferize	
  does	
  for	
  you	
  automaNcally	
  
Content	
  +	
  People	
  =	
  Content	
  MarkeNng	
  
Maybe	
  it	
  even	
  goes	
  VIRAL	
  
Social	
  based	
  plahorms	
  are	
  the	
  best	
  to	
  engage	
  
people	
  and	
  facilitate	
  content	
  markeNng	
...
Personal	
   Professional	
   Geeks	
   Chaos	
  
Conferize	
  amplifies	
  event	
  markeNng	
  via	
  social	
  networks	...
Roskilde	
  Music	
  FesNval	
  
Roskilde	
  Music	
  FesNval	
  	
  
Backstage	
  Events	
  
Speakers	
  are	
  your	
  best	
  ambassadors	
  
and	
  people	
  trust	
  them	
  more	
  than	
  you	
  
Research	
  shows	
  that	
  up	
  to	
  18%	
  of	
  virtual	
  
parNcipants	
  buy	
  the	
  Ncket	
  next	
  year	
  
Conferences	
  will	
  also	
  go	
  online	
  	
  
and	
  first	
  movers	
  will	
  win	
  the	
  crowd	
  
	
  
Thanks	
  for	
  listening	
  
	
  	
  	
  	
  @JonSchaffer	
  
Co-­‐founder	
  @	
  Conferize.com	
  
How Event Technology can Help you Events Take Off
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How Event Technology can Help you Events Take Off

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Event marketing, without marketing your event. Today you need a different approach to market your event through people and content. In this presentation Jon Schäffer talks about ow new social based platforms can help your event take off, and how new technologies can help improve the event experience.
KOSMOS conference case study.

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Transcript of "How Event Technology can Help you Events Take Off"

  1. 1. How  Event  Technology  can  help   your  Events  Take  Off   Jon  Schäffer   Co-­‐founder  @  Conferize  
  2. 2. KOSMOS   Conference   Copenhagen   April  19th  –  23rd  2010   3  Days   150  ParNcipants   104  Research  papers   14  Sessions    
  3. 3. Icelandic  Volcano  Erupts   120  parNcipants  stranded  in  Europe  and  around  the  world  
  4. 4. The  conference  was  turned  into  a   Hybrid  event  with  live  streaming   and  chat  rooms   Köln  Arab  Emirates   Australia  
  5. 5. Google  AnalyNcs:   3.229  Pageviews   1.706  Online  a[endees  
  6. 6. 2010   30  a[endees   +1700  online   2013   400  a[endees   +2000  online   From  disaster  to  success  
  7. 7. Awareness   ConsideraNon   Decision   BUY   The  tradiNonal   buying  funnel  is   dead   Before  
  8. 8. BUY   Awareness   Research   Engagement   ConsideraNon   Decision   BUY   Awareness   ConsideraNon   Decision   Before   Today  
  9. 9. Transparency   BUY   Awareness   Research   Engagement   ConsideraNon   Decision   Loyalty   Advocacy     Word-­‐of-­‐mouth  
  10. 10. 1.000.000  of  events   IT’S  A  BUYER’S  MARKET  
  11. 11. Event  MarkeNng,     without  markeHng  the  event   The  future  is…   You’ll  no  longer  market  your  way  to  a  product  sale,   you’ll  now  facilitate  the  process  that  leads  to  it.  
  12. 12. Content  +  People  =  Content  MarkeNng  
  13. 13. All  content  is  now  digital     but  most  conferences  are  not   Videos   Photos   PresentaNon   Reports   Documents  
  14. 14. Content  is  shared  by  the     crowd,  speakers,  organizers…  WHERE?  
  15. 15. You  need  to  aggregate,  structure   and  facilitate  content  markeNng  
  16. 16. That’s  what  Conferize  does  for  you  automaNcally  
  17. 17. Content  +  People  =  Content  MarkeNng   Maybe  it  even  goes  VIRAL  
  18. 18. Social  based  plahorms  are  the  best  to  engage   people  and  facilitate  content  markeNng   Personal   Professional   Geeks   Chaos  
  19. 19. Personal   Professional   Geeks   Chaos   Conferize  amplifies  event  markeNng  via  social  networks  
  20. 20. Roskilde  Music  FesNval  
  21. 21. Roskilde  Music  FesNval     Backstage  Events  
  22. 22. Speakers  are  your  best  ambassadors   and  people  trust  them  more  than  you  
  23. 23. Research  shows  that  up  to  18%  of  virtual   parNcipants  buy  the  Ncket  next  year  
  24. 24. Conferences  will  also  go  online     and  first  movers  will  win  the  crowd    
  25. 25. Thanks  for  listening          @JonSchaffer   Co-­‐founder  @  Conferize.com  
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