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How Event Technology can Help you Events Take Off
 

How Event Technology can Help you Events Take Off

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Event marketing, without marketing your event. Today you need a different approach to market your event through people and content. In this presentation Jon Schäffer talks about ow new social based ...

Event marketing, without marketing your event. Today you need a different approach to market your event through people and content. In this presentation Jon Schäffer talks about ow new social based platforms can help your event take off, and how new technologies can help improve the event experience.
KOSMOS conference case study.

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    How Event Technology can Help you Events Take Off How Event Technology can Help you Events Take Off Presentation Transcript

    • How  Event  Technology  can  help   your  Events  Take  Off   Jon  Schäffer   Co-­‐founder  @  Conferize  
    • KOSMOS   Conference   Copenhagen   April  19th  –  23rd  2010   3  Days   150  ParNcipants   104  Research  papers   14  Sessions    
    • Icelandic  Volcano  Erupts   120  parNcipants  stranded  in  Europe  and  around  the  world  
    • The  conference  was  turned  into  a   Hybrid  event  with  live  streaming   and  chat  rooms   Köln  Arab  Emirates   Australia  
    • Google  AnalyNcs:   3.229  Pageviews   1.706  Online  a[endees  
    • 2010   30  a[endees   +1700  online   2013   400  a[endees   +2000  online   From  disaster  to  success  
    • Awareness   ConsideraNon   Decision   BUY   The  tradiNonal   buying  funnel  is   dead   Before  
    • BUY   Awareness   Research   Engagement   ConsideraNon   Decision   BUY   Awareness   ConsideraNon   Decision   Before   Today  
    • Transparency   BUY   Awareness   Research   Engagement   ConsideraNon   Decision   Loyalty   Advocacy     Word-­‐of-­‐mouth  
    • 1.000.000  of  events   IT’S  A  BUYER’S  MARKET  
    • Event  MarkeNng,     without  markeHng  the  event   The  future  is…   You’ll  no  longer  market  your  way  to  a  product  sale,   you’ll  now  facilitate  the  process  that  leads  to  it.  
    • Content  +  People  =  Content  MarkeNng  
    • All  content  is  now  digital     but  most  conferences  are  not   Videos   Photos   PresentaNon   Reports   Documents  
    • Content  is  shared  by  the     crowd,  speakers,  organizers…  WHERE?  
    • You  need  to  aggregate,  structure   and  facilitate  content  markeNng  
    • That’s  what  Conferize  does  for  you  automaNcally  
    • Content  +  People  =  Content  MarkeNng   Maybe  it  even  goes  VIRAL  
    • Social  based  plahorms  are  the  best  to  engage   people  and  facilitate  content  markeNng   Personal   Professional   Geeks   Chaos  
    • Personal   Professional   Geeks   Chaos   Conferize  amplifies  event  markeNng  via  social  networks  
    • Roskilde  Music  FesNval  
    • Roskilde  Music  FesNval     Backstage  Events  
    • Speakers  are  your  best  ambassadors   and  people  trust  them  more  than  you  
    • Research  shows  that  up  to  18%  of  virtual   parNcipants  buy  the  Ncket  next  year  
    • Conferences  will  also  go  online     and  first  movers  will  win  the  crowd    
    • Thanks  for  listening          @JonSchaffer   Co-­‐founder  @  Conferize.com