An intro to google ad words keyword planner tool
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An intro to google ad words keyword planner tool

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Are you familiar with the new Google AdWords Keyword Planner tool that replaced the old Keyword Tool and Traffic Estimator? I delivered a Webinar on Friday, October 4 for ASPE ROI providing an ...

Are you familiar with the new Google AdWords Keyword Planner tool that replaced the old Keyword Tool and Traffic Estimator? I delivered a Webinar on Friday, October 4 for ASPE ROI providing an overview of the new Keyword Planner and presenting 5 "keys" to success with this new tool to help you manage your AdWords campaigns.

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An intro to google ad words keyword planner tool An intro to google ad words keyword planner tool Presentation Transcript

  • USING THE NEW GOOGLE KEYWORD PLANNER TOOL Jon Parks, Lead Dijital Strategist, Dijital Farm October 4, 2013
  • INTROTOTHEGOOGLEKEYWORDPLANNERTOOL Jon Parks Founder and Lead Dijital Strategist @ Dijital Farm, Digital Marketing Consultant, ASPE Instructor in Social Media, SEO, PPC & Google Analytics Contact Info From Jon Parks’ Profile Email: jparks@dijitalfarm.com Phone: (919) 901-0485 Google Plus: +Jon Parks Twitter: @jonparks LinkedIn: LinkedIn.com/in/jondparks Jon Parks
  • INTROTOTHEGOOGLEKEYWORDPLANNERTOOL So long Google Keyword Tool & Traffic Estimator! Google AdWords Keyword Tool Google AdWords Traffic Estimator View slide
  • INTROTOTHEGOOGLEKEYWORDPLANNERTOOL Introducing the Google Keyword Planner Tool Old Keyword Tool + Traffic Estimator = New Keyword Planner View slide
  • INTROTOTHEGOOGLEKEYWORDPLANNERTOOL Keyword Tool vs. Keyword Planner • Keyword Planner (KWP) shifts the emphasis toward paid search • KWP combines the best features of the Keyword Tool (KWT) & Traffic Estimator to create a powerful new tool • Now have search volume & cost estimates all in 1 place • Change in default match type • KWT = broad • KWP = historical data only available for exact match • All devices are now included in estimates (desktop, laptop, mobile & tablets) • See search trends by month • Target specific geographic levels Keyword Planner: A Closer Look
  • INTROTOTHEGOOGLEKEYWORDPLANNERTOOL Using the Keyword Planner Four Ways to Use Keyword Planner 1. Search for new keyword and ad group ideas • Great for getting started/discovery 2. Get search volume for a list of keywords or group them into ad groups • Uses historical search volume data to help you identify valuable KW 3. Get traffic estimates for a list of keywords • Provides click and cost estimates for your target KW 4. Multiply keyword lists to get new keyword ideas • Powerful tool to combine keyword lists to discover new possibilities
  • 5 KEYWORD PLANNER “KEYS” TO SUCCESS
  • INTROTOTHEGOOGLEKEYWORDPLANNERTOOL 5 Keyword Planner “Keys” to Success 1. Be sure you have a firm understanding of your product/site/topic
  • INTROTOTHEGOOGLEKEYWORDPLANNERTOOL 5 Keyword Planner “Keys” to Success 2. Approach KWP as a research tool. Use it to help you with discovery to find as many terms as you possibly can.
  • INTROTOTHEGOOGLEKEYWORDPLANNERTOOL 5 Keyword Planner “Keys” to Success 3. Use the cost estimate data to build an appropriate budget
  • INTROTOTHEGOOGLEKEYWORDPLANNERTOOL 5 Keyword Planner “Keys” to Success 4. Include the geo targeting options to filter your results. Geo segmentation is one of the greatest benefits of KWP.
  • INTROTOTHEGOOGLEKEYWORDPLANNERTOOL 5 Keyword Planner “Keys” to Success 5. Take advantage of the “save to account” feature. Allows you to build your plan over time.
  • INTROTOTHEGOOGLEKEYWORDPLANNERTOOL Summary • Keyword Planner has ushered in a new era • Keyword research is now much more focused on assisting paid-search campaigns • Fits nicely with Google’s move to 100% “Not Provided” • KWP provides a lot of data. Go slowly so you can become familiar with what’s available • Having a firm understanding of how you want to structure your campaign (think: themes) will help you use KWP • As always, monitor your results and be prepared to make adjustments
  • USING THE NEW GOOGLE KEYWORD PLANNER TOOL Jon Parks, Lead Dijital Strategist, Dijital Farm October 4, 2013