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apprupt<br />Premium Performance Mobile Advertising<br />February 2011<br />Bekannt aus:<br />1<br />© 2011 apprupt GmbH •...
Weletappsfind theuser<br />© 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com<br />2<br />
Planning<br />Placement<br />Measurement<br />App Store<br />Point-of-Interest<br />User<br />Apprupt<br />Finance<br />Ga...
Publishers recommendapps<br />via iPad:    RTL Now<br />via iPhone: mobil.handelsblatt.com<br />via Android: m.ftd.de<br /...
Users discoverapps<br />Click Tracking<br />Install Tracking<br />Publisher Site<br />Off-Portal / Off-App<br />© 2011 app...
...thatarerelevant, interesting<br />Contvertising<br />Contextually targeted placements below<br /> editorial content<br ...
... and targeted<br />Relevanz Targeting<br />Request<br />P-O-I / thematischer Kontext des Umfeldes / Artikels<br />Geo-T...
<ul><li>Access high quality, premium content partners
Run CPC / CPA campaigns</li></ul>The apprupt network<br />...within premium content<br />*<br />appruptpartnerswith12ofthe...
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Apprupt Overview

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A brief overview of Apprupt as of February 2011

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Transcript of "Apprupt Overview"

  1. 1. apprupt<br />Premium Performance Mobile Advertising<br />February 2011<br />Bekannt aus:<br />1<br />© 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com<br />
  2. 2. Weletappsfind theuser<br />© 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com<br />2<br />
  3. 3. Planning<br />Placement<br />Measurement<br />App Store<br />Point-of-Interest<br />User<br />Apprupt<br />Finance<br />Games<br />Sport<br />News<br />Lifestyle<br />€<br />appruptaggregates Apps<br />iPhone<br />Android<br />iPad<br />€<br />7<br />© 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com<br />
  4. 4. Publishers recommendapps<br />via iPad: RTL Now<br />via iPhone: mobil.handelsblatt.com<br />via Android: m.ftd.de<br />via iPhone: n-tv App<br />via iPhone: stern.de App<br />© 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com<br />4<br />
  5. 5. Users discoverapps<br />Click Tracking<br />Install Tracking<br />Publisher Site<br />Off-Portal / Off-App<br />© 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com<br />5<br />
  6. 6. ...thatarerelevant, interesting<br />Contvertising<br />Contextually targeted placements below<br /> editorial content<br />apprupt creates additional inventory<br />Appruptcomplements, ratherthancompeteswith, standarddisplayformats.<br />More effectivemonetisationof mobile traffic<br />© 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com<br />6<br />
  7. 7. ... and targeted<br />Relevanz Targeting<br />Request<br />P-O-I / thematischer Kontext des Umfeldes / Artikels<br />Geo-Targeting<br />Regionale Aussteuerung mobiler App Kampagnen<br />Device Targeting<br />Network Speed<br />Frequency Capping<br />OS-Targeting<br />Uhrzeiten-Targeting<br />Auslieferung der „passenden“ App<br />7<br />© 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com<br />
  8. 8. <ul><li>Access high quality, premium content partners
  9. 9. Run CPC / CPA campaigns</li></ul>The apprupt network<br />...within premium content<br />*<br />appruptpartnerswith12oftheAGOFTop 20mobile sites / apps* <br />*<br />*<br />*<br />apprupt reachesover65% of all iPhoneUsers in Germany*<br />*(Re-) Launch Q1 2011<br />8<br />© 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com<br />*Quelle: AGOF Internet Facts 2010<br />
  10. 10. Summary<br />Performance Campaigns<br /><ul><li>CPC / CPA billing.
  11. 11. Transparent click / downloadreportingallowingfor optimal campaignanalysis.</li></ul>Premium Content<br /><ul><li>Broadnetworkof premium mobile content.
  12. 12. A widevarietyoftargetedcontentchannels.</li></ul>Innovative Formats<br /><ul><li>Integrated alongsideeditorialcontent.
  13. 13. Innovative platformand ad formats.</li></ul>9<br />© 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com<br />
  14. 14. Get in touch!<br />A few of our media partners<br />Sales & Key Account Management<br />Tel +49 (0)40 3252787-0<br />appvertiser@apprupt.com<br />apprupt GmbH <br />Große Reichenstraße 27  <br />20457 Hamburg <br />Germany<br />apprupt UK<br />Axe & Bottle Court<br />70 Newcomen Street<br />SE1 1YT London<br />United Kingdom<br />Recent advertisers<br />Supported by
<br />10<br />© 2011 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com<br />
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