Apprupt at Ad:tech London 2010
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Apprupt at Ad:tech London 2010

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The advantages of Affiliate marketing for Consumers, Publishers and Developers, presented at Ad:tech London on 22 September 2010

The advantages of Affiliate marketing for Consumers, Publishers and Developers, presented at Ad:tech London on 22 September 2010

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Apprupt at Ad:tech London 2010 Apprupt at Ad:tech London 2010 Presentation Transcript

  • Affiliate Marketing for Apps How it benefits Consumers, Publishers and Developers Ad:tech London 22 September 2010 Distinctions: As seen on: © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com Tuesday, 28 September 2010
  • The rise of the smartphone 0 0 7,500 150,000,000 15,000 300,000,000 Februar  09 Februar  09 Januar  09 Januar  09 Dezember  08 Dezember  08 November  08 November  08 Oktober  08 Oktober  08 September  08 September  08 August  08 August  08 Applications gesamt Downloads gesamt 22,500 450,000,000 30,000 600,000,000 Gartner: Mobile To Outpace Desktop Web By 2013 By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units. (January 2010) Apple App Store: 250,000 and counting Apple's U.S. App Store passed the quarter million milestone on Friday, two years and 49 days after it opened. (28 August 2010) Google: 80,000 apps in the Android Market At a recent product launch, Google has confirmed there are over 80,000 applications on the Android Market (9 Sep 2010) 2010 Smartphone market forecast to grow by 55.4% YoY IDC now expects mobile phone vendors to ship 269.6 million converged mobile devices this year (07 Sep 2010) © 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com 3 Tuesday, 28 September 2010
  • The Consumer Perspective The Challenge of App Discovery © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com Tuesday, 28 September 2010
  • Consumers are overwhelmed ? “There’s no way Apple could prominently present these 36,000 applications to users without overwhelming them…nobody is going to find your app on their own.” Jason Kinkaid, Techcrunch.com, April 2009 4 Tuesday, 28 September 2010
  • They have to seek out apps How do you discover the apps you decide to download? (check all that apply) 60% 13% 46% 62% 30% 19% 10% Other A brand I know Press articles or introduces an app See ads while using blogs and reaches out to other apps me Word of Mouth (recommendations Browsing through from friends or top app store colleagues) Searching for a rankings specific type of app Source: Admob, 2009: http://www.slideshare.net/guestc0de5a/admob-iphone-apps-survey-2009 © 2010 apprupt GmbH • www.apprupt.com • jm@apprupt.com 5 Tuesday, 28 September 2010
  • In a crowded market... © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 6 Tuesday, 28 September 2010
  • ...present consumers with the best option © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 7 Tuesday, 28 September 2010
  • Android’s a scary place for consumers © 2010 apprupt GmbH • www.apprupt.com • jm@apprupt.com 8 Tuesday, 28 September 2010
  • What’s needed is some way to deliver safe, relevant apps to the consumer App Market Mediator Mobile Web / P-O-I Aggregation Segmentation Recommendation Finance ? Filter Lifestyle App Developer User Games Sports Structure News Social Network © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 9 Tuesday, 28 September 2010
  • The Publisher Perspective Monetizing Mobile Traffic – Increasing Customer Loyalty © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com Tuesday, 28 September 2010
  • Mobile destinations struggle to make money from growing mobile traffic. ? iPhone users spend 80 minutes per day using apps admob App Usage Survey, February 2010 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 11 Tuesday, 28 September 2010
  • What can publishers sell? $25bn ? © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 12 Tuesday, 28 September 2010
  • Media Owners can now have their own app stores via iPad: derwesten.de (Q4) via iPhone: RTL App via iPhone: mobil.bild.de via Android: via iPhone: m.ftd.de mobil.handel sblatt.com © 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com 10 Tuesday, 28 September 2010
  • Users discover relevant apps and can access detailed information without leaving the site - they only leave in order to buy. via iPhone: m.web.de PUBLISHER SITE APP STORE © 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com 11 Tuesday, 28 September 2010
  • Contvertising™ is contextual advertising for apps via iPhone: via iPhone: mobil.handel m.menshealt ! sblatt.com h.de ! ! ! © 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com 13 Tuesday, 28 September 2010
  • ADVERTISING a mobile application is not SELLING an application. ≠ © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 16 Tuesday, 28 September 2010
  • apprupt’s technology enables high performing placements 0 0 7,500 150,000,000 15,000 300,000,000 Februar  09 Februar  09 Januar  09 Januar  09 Dezember  08 Dezember  08 November  08 November  08 Oktober  08 Oktober  08 September  08 September  08 August  08 August  08 Applications gesamt Downloads gesamt 22,500 450,000,000 30,000 600,000,000 apprupt ermöglicht offering a clear increase in user benefits performante while mobile Monetarisierung durch hoch Summary  Complimentary monetization of mobile traffic. Monetization  Whole new revenue stream from App sales.  Live performance optimisation using apprupt’s proprietary contvertising™ algorithms Technology  Innovative formats and integration possibilities across multiple mobile platforms  Users are offered relevant and interesting app User Benefits recommendations at the point of interest  Push rather than Pull - Discovering great apps is made easier © 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com 19 Tuesday, 28 September 2010
  • The Developer Perspective Increasing ROI and Downloads © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com Tuesday, 28 September 2010
  • Visibility and accessibility will be major challenges for app vendors. Major challenges in the market from a developer perspective How to get seen with my app... ...without burning cash! ? “All of my traffic goes straight to the App Store and I have no idea what drives it or how to influence it.” iPhone developer, appstorehq.com © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 19 Tuesday, 28 September 2010
  • (App) affiliate marketing comes down to one rule: spend less than you earn. © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 20 Tuesday, 28 September 2010
  • As an developer you need to acquire users efficiently without burning cash.. ? © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 21 Tuesday, 28 September 2010
  • Appvertisers generally have two ways to get their apps listed with apprupt. A. Affiliate Programme Based on relevance and preferences of publisher‘s users CPI based B. Affiliate Campaign Highlighted and promoted in publisher‘s top / recommended category CPC based © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 22 Tuesday, 28 September 2010
  • apprupt - strong performance led app marketing Summary  Choose between CPC and CPI campaigns Performance  Real-time reporting of clicks and downloads allows live campaign optimisation  A network of premium brands Great Content  Wide range of relevant editorial  Apps run alongside editorial giving them a degree of Innovative endorsement Formats  Innovative placements combined with accurate user targeting © 2010 apprupt GmbH • www.apprupt.com • appvertiser@apprupt.com 21 Tuesday, 28 September 2010
  • Thanks for listening! Some of our Partners Get in touch! Jascha Samadi Managing Director & Founder js@apprupt.com Jon Mundy Director Business Development UK Tel +44 (7967) 824699 jm@apprupt.com apprupt GmbH Große Reichenstraße 27 20457 Hamburg Germany 70 Newcomen Street SE1 1YT London United Kingdom Supported by © 2010 apprupt GmbH • www.apprupt.com • publisher@apprupt.com 20 Tuesday, 28 September 2010