How PR can help your business Chapel Street Business Group 25 November 2008
We all need to manage our reputations and promote our brand PR and media relations can be one of your most effective tools – and one of the most cost-effective Because... Your expertise, quality of service & credibility are mediated by others. Good communications foster this. Advertising doesn’t.
First of all – stock take ! What are your business objectives Evaluate your market opportunity What’s your USP? Identify your customers, partners, employees and stakeholders What do they want more of and what don’t they need?
Channels (your own website/press room, blogs and forums, print & broadcast media, specialist media, conference/exhibition speaker)
Formats (surveys, media briefing paper, webinars, YouTube, case study, White Paper, press releases, viral, e-newsletters)
SEO Principles By Simon Wharton Managing Director
PushON is an Online Marketing agency dedicated to promoting and improving the website visibility of NW companies by enabling the people who are looking for the types of products and services you provide, to find your website quickly and easily. Who are we?